How to Optimize Baidu Bidding Landing Page

First of all, let's talk about the importance of these three elements. "Keyword" is a tool that can bring user traffic and potential customers to the website. The keywords we collected cover the searchers as much as possible.

"Creativity" is a tool that can effectively improve the quality of keywords and attract the searchers' eyes to form clicks. Only the former can effectively play the role of the latter, and both of them can bring traffic to the website.

We can't say which factor is the most important, nor can we say which factor is the least important.

They are mutually reinforcing. With the former as the foundation, the latter will have more room to play. On the contrary, it is futile for the latter not to make great efforts.

The first step to establish a new account structure is keyword expansion, screening and word segmentation.

According to products and services, we can subdivide them into specific related categories.

We can expand keywords. For example, "baidu promotion account keyword recommendation tools, Google keyword analysis tools, business links, webmaster statistics" are recorded in Excel

. For example, "In English training industry, the expansion of the word' English' will lead to' English training, English recruitment', which has nothing to do with business, so it should be abandoned

". The final word segmentation is to prepare for the next creative writing, focusing on keywords. For example, "Plastic Surgery Hospital, Plastic Surgery Hospital" and "Which plastic surgery hospital in Dongguan is good, which plastic surgery hospital in Dongguan is good"

The basic principle of creative writing is to ensure smooth sentences, concise and concise, covering wildcards

High-quality creativity can improve the correlation between keywords, search words and creativity. At the same time, it can also improve the quality of keywords, promotion units and the overall structure of accounts.

Landing page is the first page that searchers enter after clicking the promotion results. Of course, this page must be associated with keywords.

The relevance of keywords and landing pages also affects the quality of keywords and accounts, and of course directly affects the conversion rate.

The importance of landing pages is also expounded at the beginning of the article. I won't repeat it here.

Here's a simple example, but some friends will make such mistakes.

General hospitals introduce the keywords of all departments to the homepage of hospital websites, and use the homepage as the landing page. Usually, the homepage of hospital websites generally gives a brief overview and introduction to the experts, medical equipment and professional technologies of all departments under subdivision, and then uses the secondary catalogue of the website as the homepage of all departments. Introduction page for experts and technology

If a little-known hospital uses the homepage of its website as the landing page, you can imagine it without knowing the data conversion rate

Usually, in the case of fierce regional competition, the landing pages of various words such as price words and technical words will be further subdivided, and the conversion rate will be improved through content pages and special topics

Other settings of the account structure need to be improved one by one in the process of building information. The account promotion area is set according to the distribution of multiple potential users, and the promotion time period is set specifically around the user groups. The setting of traffic monitoring and matching methods can eliminate invalid traffic and promote it more accurately

Finally, do a good job in statistical analysis of data, optimize the account structure and improve the conversion rate.