Why is half the internet playing live broadcast with goods?

There are two main reasons. First, with the development of 4G network, video technology has matured, and 5G will provide more imagination space in the near future. The user traffic cost is gradually reduced to an acceptable level, which provides a basic guarantee for the national live broadcast. Ai Media Consulting Report shows that about 25% of e-commerce live broadcast users watch live delivery every day, and about 46% of users watch e-commerce live broadcast every week. Secondly, under the special circumstances of this year, the trend of offline business transformation has accelerated, and the business hours of major offline markets and stalls have been shortened. The market that was forced to slow down has found new traffic increments through online live broadcast. South Asia, the founder of the live e-commerce service organization, said earlier.

Major internet companies are competing to enter this market. The deeper reason is that they have taken a fancy to the "conversion rate" and "flow" of live broadcast.