Why does Starbucks enroll students?

First of all, enterprise development needs to carefully cultivate talents with high loyalty and outstanding ability, which is the basic knowledge of talents in most enterprises! However, there is also a business model that can jump out of this management model. The company's brand development work is in the form of opening stores in various places, and the core of store expansion depends on the brand management team behind the head office to formulate a series of standardized store management systems, supply chain integration and personnel training. Company management is rooted in the physical store in the form of standardized process and is quickly copied, so that thousands of stores and thousands of people have the same management, the same service and the same operation process, and it is the same feeling to see the brand of the enterprise in any city!

The brand operation team only needs to formulate store standards, and store management and operation only need to follow the standards! Just like Starbucks, a company that directly manages stores, they only need to ensure the stability and hematopoietic ability of the company's brand operation and management talents, so they can continuously upgrade their brand operation and management capabilities and expand Starbucks' brand awareness!

For managers and shop assistants in the store, just follow a series of requirements such as recruitment, training standards, store service standards and product supply standards provided by the company! The training materials developed by the headquarters are all short-term training, which can be used for on-the-job operation, and all operation processes are standardized. No matter how people flow, as long as the "crash" system of store management developed by the headquarters exists, the store operation can be copied all the time!

Secondly, Starbucks has been focusing on the brand concept of fashion, petty bourgeoisie and youth. Young people's enthusiasm, energy and fashion sense are the service experiences they need to present to their guests! Nowadays, many fresh graduates also like Starbucks and other coffee shop brands that can reflect their own taste and personality, which is just in line with some career choices of "preference is greater than treatment" after 95. It can be said that it is a hit! For the newly graduated students, the spiritual enjoyment of working in their ideal working environment is far higher than the salary! One "crash" face after another has become a fresh, youthful and beautiful landscape of Starbucks! Small fresh meats also enjoy this stage to show their abilities, and the drainage ability is definitely not worthy of the name!