How to hire people to run and manage a makeup and nail salon

■Market positioning

If you want to open a nail salon, before opening the store, you should first do market research to understand the consumption characteristics of potential nail salon consumers in the city and region, and provide Make an accurate positioning for the nail salon. It is necessary to clearly understand the consumption ability, consumption psychology and consumption habits of these potential consumer groups, and then make targeted preparations.

■Site selection

The location of the nail salon is very important, and it is also the key to the success or failure of the nail salon business. If you choose an address that is too remote, it will affect your customer flow and naturally also greatly affect your business conditions. Based on the current consumption habits of the nail art market, nail salons should be located at the base of mid- to high-end department stores, commercial pedestrian streets or high-end office buildings (high-end communities).

■Technical training

Real manicure is not an industrial product, but a humanized service.

Only first-class technology can provide first-class services.

Only those who have mastered professional skills are qualified to provide customers with this kind of personalized service. To master professional nail art techniques, you must study at a formal domestic company or school with many years of training experience. After one or two months of professional study, senior manicurists can master professional-level French crystal nails and other manicure techniques, learn how to use professional manicure products and communicate with customers.

■Product preparation

Professional products are as important as professional nail art techniques. Especially nail salons that target high-end customers cannot lose important customers because of low-quality products. Just like choosing cosmetics, long-term and stable customers have very strict quality requirements for products.

Due to the late start of the domestic nail art industry, the quality of nail art products, equipment and tools is still far from international quality. Because the manicurist lacks knowledge of professional products or uses equipment and tools improperly, it will seriously affect the effect of manicure and even cause harm to customers.

■Manicurist Management

Although there are many manicurists currently, there are still very few who have actually received formal school training. Most of them are brought out through the learning-by-doing, master-disciple-style mentoring model in the store. This kind of manicurist has no professional knowledge and low professional quality. He does not follow formal operating procedures and does not pay attention to hygiene. During long hours of work, many bad habits and habits have been developed. They are unruly and not easy to manage. Therefore, you must be cautious when recruiting nail technicians

Nail salon investors should find experienced nail technicians to serve as store managers, or learn management experience from professional nail salons. Only in this way can you ensure the long-term and stable service level of your nail salon.