Job Recruitment Website - Zhaopincom - Lilac Garden recruits doctors.
Lilac Garden recruits doctors.
How to better attract and retain talents? This is a difficult problem faced by many medical institutions. On October 20th, 65438/kloc-0, many hospital administrators and medical human resources managers discussed this at the Heilongjiang Great Health Talent Development Forum sponsored by Heilongjiang Health Industry Association and Lilac Talents.
Lilac talents, as a professional medical human resources service platform under Lilac Garden, have gone through 12 years with the changes of the industry, providing professional tools and channels for the maximum matching between medical talents and medical institutions. During the forum, Arterial Network (micro-signal: vcbeat) interviewed Tiantian Li, founder and chairman of Lilac Garden, to explain how Lilac Garden talents can help medical institutions solve problems and gain an advantage in talent competition.
12 years ago, lilac talents went online. Its birth seems to be somewhat accidental-the founding team inadvertently found in the background that the keyword with the highest frequency of user search turned out to be "recruitment". At that time, the concept of "big data" was not popular, but since there was search, there must be demand, so the team decided to develop products and businesses for talent recruitment.
Since 12, clove talents have timely insight into industry changes, constantly adjust and improve product lines, and services change with industry changes. Tiantian Li introduced that this is mainly reflected in three aspects:
The first is the change of demand subject. In the past, the demand for talent recruitment or brand promotion was mainly private medical institutions. In recent years, the demand for talents in public medical institutions is increasing. At present, half of the medical institutions served by clove talents are public and half are private.
The second is the change of demand area. The demand for talents in second-tier cities and economically developed third-tier cities is increasing, and it is also hoped that doctors, academic leaders or talents with this potential will strengthen discipline construction. These cities are very enthusiastic about the investment and support of outstanding talents. This reflects the advancement of medical reform, the gradual sinking of medical resources, and the gradual infiltration from big cities to second-and third-tier cities, from top-level hospitals to second-level hospitals.
"The desire of medical institutions for talents is no longer the patent of big cities and hospitals." Tiantian Li said.
Third, with the change of industry demand, many medical institutions lack professional ability in the recruitment process. Some people's consciousness still stays at this stage: doctors are recruited within the system, and doctors will submit resumes as soon as the recruitment information is hanged.
But in practice, there may be two extreme problems: for example, a very good medical institution will have a large number of resumes. Originally recruited 10 positions, and as a result, 2000 resumes were smashed, and medical institutions would not have the professional ability to handle them; For another example, some medical institutions can't recruit people after three months and don't know what to do. Faced with these situations, professional recruitment agencies actually have many technical and operational means to solve them.
Lilac talents are designed for these pain points in the industry reform. At present, the main products include:
Mainstream talent recruitment is the most basic recruitment service, and annual membership service and graphic advertisements provide more functional authority and greater exposure for recruitment units. This year, the team began to provide talent services for big health enterprises, and new customers will use 1 year for free to help enterprises in the big health field solve the problem of recruiting people.
One-stop recruitment outsourcing RPO service can screen resumes, recommend talents and send invitations to employers, mainly for medical institutions whose resumes are too big to be processed in time.
Smart School Recruitment takes advantage of the 6.5438+0.6 million student users of Lilac Garden to meet the various requirements of biomedical enterprises for medical college students to the maximum extent.
The training service "E-College" is mainly aimed at medical human resource managers, inviting excellent human resource management experts at home and abroad to give online and offline lectures, improving the professional quality of medical human resource managers, enabling them to design a scientific recruitment and personnel system and attract and retain talents.
China Medical Human Resource Manager Seminar and China Hospital Development Conference have been held for many years, which are platforms for medical human resource managers and hospital managers to exchange ideas on talent and brand building.
At the same time, clove talents also output data survey matrix, such as the best employer selection of medical institutions in China, the job-seeking survey of medical professionals, the recruitment and development survey of medical professionals, and the salary survey of medical institutions. To provide reference for talent decision-making in medical institutions.
From the above development process and product composition at this stage, we can see that Lilac talents have realized the connection among medical students, medical personnel, medical human resources managers, medical institutions and enterprise managers, and formed a multi-point network system, in which the needs of each point are different. How to find the best match between their needs? Solving this problem is an important way to improve product professionalism.
"Lilac Garden has gathered a large number of professional medical talents. About 70% of doctors in China are users of Lilac Garden, and we have covered enough suppliers. " Tiantian Li introduced that on this basis, clove talents have accumulated ten years of data, which is extremely valuable and valuable.
Two years ago, lilac talents began to use the data accumulated for many years to create corresponding decision-making tools for talent demand and supply. For example, help demanders use tools to attract talents, interact with talents, and make hospital brands stand out; Analyze the resume for suppliers, find out the shortcomings in the resume, and score according to the expected salary of the resume and the ability requirements of the position, so as to help suppliers find their own suitable positions.
At present, the big data dimensions of clove talents include: the median salary map, with changes in doctors' salary over the years; The recruitment of departments in various medical institutions can be seen by which specialties have a large number of recruits; There is also a cross-provincial resume flow. For example, clove talent big data shows that the province with the largest outflow of medical talents in 20 18 is Hunan, and the province with the largest inflow is Guangdong.
"The strategy of clove talents is to make ta more professional, and ta refers to all participants on the demand side and the supply side." Tiantian Li explained this.
The flow of medical talents is becoming more and more active, and a good flow state should be based on a considerable total. However, there is an overall shortage of medical talents, including general practitioners, pediatrics, obstetrics, psychiatry, pathology, nursing, midwifery, rehabilitation, mental health and other talents. Taking general practitioners as an example, according to the plan of "Healthy China 2030", there will be 5 general practitioners per 10,000 people in China in 2030. However, according to the latest statistical bulletin on the development of medical and health undertakings, there were only 2.22 general practitioners per 10,000 population in China in 20 18.
To change this situation, it is necessary for national policies to continuously optimize the talent system, medical colleges to continuously improve the training system, and employers to continuously improve career incentives. Lilac talents and lilac gardens do not belong to the top three, but Tiantian Li still hopes to do something for the growth of medical talents.
"'More health, better life' is the new vision of Lilac Garden." Tiantian Li said that this vision is not only for C-end users, but also for doctors. Lilac Garden not only takes action at the last level of talents, but also pushes this vision forward.
Tiantian Li hopes that the Lilac Garden can provide such a scene: doctors study on the corresponding platform of the Lilac Garden and constantly improve their professionalism; After the professional ability is improved, you can export knowledge on the corresponding platform, get more sunny income, have better employment choices, and your career and personal life can be better.
"With the support of many excellent medical institutions, medical colleges and experts, we export a large number of medical courses every year to create continuing education based on the Internet." Tiantian Li introduced that in terms of products, there are mainly clove open class, clove coffee broadcast, clove garden "time series" and so on, which have become important partners for doctors to grow up.
Doctors have better career channels and personal lives, and more people will be willing to enter this group.
If the birth of clove talents is accidental, then from its development path, it is inevitable to grow and develop in line with the industry trend.
At the Heilongjiang Great Health Talent Development Forum, Lilac Talent released a set of data: it helped more than 8,000 industry organizations to complete the release of more than 650,000 jobs, and there were more than 2.7 million resumes of professionals on the platform, accounting for 25% of the master's degree, which continuously delivered professionals for medical and health enterprises and institutions. This is a good result.
At present, the cooperative clients of Lilac talents are mainly medical institutions, including public 3A hospitals such as Xiangya Hospital of Central South University and Shenzhen People's Hospital, and private 3A hospitals such as tung wah hospital. Among the clients of non-medical institutions, there are listed companies such as Shanghai Far East Hong Xin Medical Investment Group and multinational companies such as General Electric.
Changes in the industry will never stop.
Tiantian Li believes that the main task at this stage is to provide good services for doctors and hospitals. In the future, clove talents will be infiltrated one by one in the sub-sectors of medicine, equipment, nursing, rehabilitation and old-age care, nutrition and so on. "We predict that with the promotion of the 2030 Healthy China Action, there will be an entrepreneurial boom in the field of big health, and the demand for professionals in various segments will also increase."
In August this year, Lilac Garden completely upgraded the company's vision, mission and values. Tiantian Li said in the company's internal letter: "The world is completely different with or without us." Clove talents may also bring "difference" again.
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