Two problems about public relations

1:19 At the end of the 20th century, the American economy developed rapidly: it has a vast territory, rich natural resources, coal, iron and other mineral deposits, as well as oil and gold reserves. The development of the western region has provided richer raw materials and a broader domestic market; A steady stream of immigrants from Europe and Asia not only provided sufficient labor force for the development of American economy, but also brought many skilled workers with necessary skills and experience. The American Civil War ended the slave plantation economy in the south and cleared the way for the rapid development of capitalism. At this time, in order to adapt to the growth rate of American social wealth and democratic construction, modern public relations management has become an urgent need of American economy. 1905. Andrew Phil, a professor at Bacon University, first put forward the term "public relations management" and put forward a preliminary management methodology. In the final analysis, as a brand-new capitalist country, the germination of modern American public relations is a historical accident.

2. As an idea, a profession, a function and a means of modern management, the emergence and development of public-private relations in China is objectively inevitable. The establishment of China's socialist market economic system, opening to the outside world and the development of mass media are important reasons for the rise and rapid development of public relations.

Looking back on the 20 years that China Public Relations Association has gone through, there are both successful experiences and lessons worthy of reflection. Over the past 20 years, we have carried out a series of fruitful work and made important contributions in carrying out theoretical research on public relations, engaging in academic exchanges, strengthening education and training, cultivating public relations talents, editing and publishing teaching materials, integrating marketing communication, organizing social welfare activities, and developing folk diplomacy. At the same time, we also admit that the association needs to sum up experience and learn lessons in strengthening its own construction, standardizing its business behavior, improving the political literacy and comprehensive quality of its staff, and enhancing its cohesion and reputation.

After 20 years of development, the relationship between the public and the public has penetrated into all fields of social life, and has become a grand undertaking with great development potential and broad development prospects in today's era.