What does hiroko mean?

Hiroko means advertising. Generally, they come from media users such as Weibo and Billie. Kol (key opinion leader) from the media will have a brand after reaching a certain number of fans. Cooperative advertising, clearly marked as bright light, not clearly marked as dark light.

Taking promotion is to help customers publicize what they need to promote and expand their popularity. There are many promotion methods: SMS promotion, advertising promotion, cross-promotion, email promotion, resource cooperation promotion method, website and so on.

1, One-to-N communication: One-to-N communication refers to the external diffusion and secondary communication with the help of the powerful communication power of this KOL by launching a super KOL account from the media, with the high-quality content released by this KOL as the communication source. This way of self-media advertising communication requires that the content published by this super KOL is of high quality, topical and interactive, so as to ensure the final "one-on-one" communication effect.

In common self-media advertisements, many brands are used to putting the same communication materials on more than a dozen self-media kols in batches, but this way of putting them is actually not desirable. Choose a super V to make high-quality communication materials around the theme of brand communication (this KOL is generally responsible for the original production of materials to ensure its uniqueness and tonality), and it is king to generate secondary, tertiary to N derivative communication through the dissemination of this content.

2. Multi-to-N communication: The difference between "Multi-to-N communication" and "One-to-N communication" mentioned above is not only the choice of KOL quantity, but also the production of communication content.

Starting from the communication theme and appeal of the brand, several KOLs are invited to make their own communication materials through personalized originality, which will be used as the communication source and then released. This many-to-many communication mode is often effective, and different content released by multiple KOLs will generate interaction and secondary communication, thus detonating the topic.

Therefore, if the brand wants to launch more than one kol around the same theme, it can also adopt this communication mode instead of making a single communication material and launching more than ten KOLs at one time. This way of simply brushing kol without paying attention to the quality of the content is not desirable.

3. UGC-style communication: The brand puts in KOL advertisements from the media only to cause widespread communication and achieve marketing or publicity purposes. In the above-mentioned 1 KOL-to-mass communication modes and various KOL-to-mass communication modes, the role played by the public is only a simple disseminator, and it has not played a big role in spreading content, but the "UGC-style communication" to be mentioned here is different.

One or several kols initiate a semi-open communication content, guide the public to participate in the supplementary production of the communication content, and then spread it. This is what Bottle Sauce calls "UGC-style communication". In this mode of communication, the reason why brands need to launch self-media KOL is to use the appeal of KOL and its influence on their respective fan groups.

Brands can also publish a semi-open communication content and invite the public to participate in the production and communication of UGC, but the appeal and influence of most small and medium-sized brands are often not enough to trigger large-scale UGC-style communication.