How do Americans buy cars

(2) After American immigrants, let's look at how Americans buy cars. Cars are expensive, and buying a car is a big deal for many families. Even in America, the richest country in the world, many people don't buy cars at will, but follow certain procedures. This is the four steps of inquiry, test drive, payment and transaction. These four steps also have certain reference value for domestic car buyers. ★ Inquiry is also a process of market research. When buying a car, list the candidate models according to your economic affordability, and then get the detailed information of these models by the following ways: 1. Observe or ride these models on the road; 2. Get their opinions about these models from acquaintances or drivers; 3. Check the advertisements and evaluation materials about these models from newspapers and professional websites; 4. Ask the dealer to introduce the information and ask the price. It is very important to choose a dealer. American dealers generally implement the "trinity" automobile sales model, that is, the service model integrating sales, consultation and warranty. These dealers not only have to compete with dealers of other companies, but also with dealers who sell the same model themselves. Because the products, varieties and quality of the three major American automobile companies are very close, the service quality and warranty level of dealers have become the main aspects of competition. The way to choose can be judged from the recommendation of friends and the reception way of dealers, and what service can be obtained from him after buying a car. There are price descriptions on the glass windows of American dealers' exhibition halls, which generally include three aspects: first, the retail price suggested by automobile manufacturing companies; Two, the car specifications and main standard parts included in the price of this proposal; Third, what parts are there and their classified prices; In most cases, dealers give customers preferential discount prices, and the final price is listed. The bargaining price between car buyers and dealers is between the wholesale price and the final selling price of the car factory. Of course, the degree of bargaining is very different from that of hot-selling cars or slow-moving cars. ★ Test drive is the key to buying a car. Including inspection, driving, inspection and other items, people with driving experience are better. First, check the inside and outside of the car, including whether the selected car is the same as the prototype, whether the cracks in the door are uniform, whether the door opens flexibly, whether the doors and windows rise and fall smoothly, whether the paint surface is scratched, whether the corners are rusty, whether the seat is dirty, and whether the tire tread is brand-new and clean. These car selection items are the most basic. Another problem in choosing a car is that it is very important to ask about the factory date of the car.