What does 4p mean in marketing?

1, Product Strategy, mainly refers to the enterprise to provide a variety of tangible and intangible products suitable for consumer demand to achieve its marketing goals. Including the combination and application of controllable factors such as varieties, specifications, styles, quality, packaging, characteristics, trademarks, brands and various service measures related to products.

2. Pricing strategy mainly refers to the combination and application of controllable factors related to pricing, such as basic price, discount price, discount, payment term and commercial credit, as well as various pricing methods and techniques.

3. Placement strategy mainly refers to the enterprise's realization of its marketing objectives by reasonably selecting distribution channels and organizing the physical circulation of goods, including the combination and application of controllable factors related to distribution, such as channel coverage, commodity circulation links, middlemen, network setting, storage and transportation, etc.

4. Promotion strategy mainly refers to the combination and application of controllable factors such as advertising, personnel promotion, business promotion and public relations, which are used by enterprises to stimulate consumers' desire to buy and promote product sales to achieve their marketing goals.

Extended data:

Development direction:

First, from the perspective of the subject of marketing, enterprises are the main units of marketing, generally traditional marketing. Of course, traditional marketing is not the only subject of marketing. For example, the development of various organizations and individuals is also the main unit of marketing.

Second, from the perspective of marketing objects, the marketing objects of enterprises are no longer single products and services, but various valuable things that can be effectively used.

Thirdly, from the perspective of marketing operation mode, marketing is no longer a simple traditional marketing mode, but a mixture of contemporary marketing modes, such as popular network marketing, telephone marketing, wireless marketing, voice marketing, OAO, membership marketing and so on. These marketing methods will be flexibly selected and matched with traditional marketing to produce the most suitable means for enterprise marketing.

Fourth, as far as the unknown marketing development is concerned, no one can say for sure what will happen in marketing development, and no one dares to give this clear answer. Even experts can't be sure what will happen in the future, because it is very simple from a philosophical point of view: "The development of things is unknown and always changing."

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