Why did very coke disappear?

The reason for the disappearance of Coca-Cola is the hunting strategy of foreign brands for China brands and the positioning of Coca-Cola itself. It is understood that in the most popular period of Coca-Cola, the sales of Coca-Cola in China at that time exceeded the sum of Coca-Cola and Pepsi. In order to regain market share, Coca-Cola spent one billion shares to buy out Coca-Cola's market and sales channels.

Its own positioning, when Coca-Cola was first introduced, it was China people's own Coke, and Wahaha was Coca-Cola. With such a slogan, Coca-Cola has indeed gained a lot of purchases in the short term, but it has restricted the development of Coca-Cola for a long time, because its narrow nationalist image has given young consumers with open minds a negative impression of being conservative and backward.

Very cola related content

1994, Wahaha joined counterparts to support the construction of immigrants, merged three poor enterprises in Fuling, and established Wahaha Fuling Branch, with mature products, mature technology and mature market.

With strong financial strength and Wahaha's inherent brand advantages, Fuling Company has opened up a new situation in one fell swoop, and its output value, profits and taxes have increased rapidly year after year, becoming one of the largest counterpart support enterprises in the Three Gorges reservoir area and one of the top 50 industrial enterprises in Chongqing.

Since 1997, on the basis of its success in entering Fuling in the west, Wahaha has made persistent efforts to establish more than 40 branches in 22 provinces and cities, including Yichang, Hubei in the Three Gorges dam area, Hong 'an, Hubei, Guangyuan, Shenyang, Changsha, Tianjin and Chaohu, Anhui, which have achieved good economic benefits. The output value of foreign branches accounts for nearly half of the whole group company.

Not only has it become a locomotive to drive the local economic development, but it has also enabled Wahaha to sell its real estate and develop into the largest and strongest beverage enterprise in China, achieving a win-win situation and mutual benefit.