Jingning Apple became popular with Dragon TV.

20 19 10, the first documentary program "We are in Action" of Oriental TV entered Jingning County to investigate the development of local apple industry and the sales of apple picking. Actor Hook and singer Lian Huaiwei came to the orchard where Zheng Kanlai, the "big brother" of apple planting in Zhengwan Village, Lidian Town, picked apples and learned about apple planting in Jingning. Chen Rong, the producer and host of the program, and Vengo, the actor, went deep into the poor households and the local Hongliufu Fruit Industry Co., Ltd. to deeply visit and understand the development status and predicament of the local apple industry and sincerely help the local apple industry to develop. 65438+265438+1At 0: 30 on October 7th, the fifth interview of "We are in Action" of Oriental TV was recorded and broadcast live.

Chen Cunxiang is a poor household in Zhengwan Village. The program group came to his home to learn more about the sales of apples and presented him with small gifts such as insulated water cups. He is also encouraged to plant apples well and strive to get rid of poverty and get rich as soon as possible. If he encounters sales difficulties, he can contact them, and they will definitely help promote sales. After dinner, they locked the TV in Oriental TV. "I never dreamed of seeing me on TV. I am still Shanghai Oriental TV." Chen Cunlai's wife, Liu Xiuqin, said, "My yard doesn't look so old on TV, but the apples photographed on TV are not as red as the fields ..."

After learning that the program "We are in Action" broadcast by Oriental TV entered Jingning County, Pingliang Publishing, Jingning Portal, Jingning Publishing and other websites released broadcast information, and then more and more Jingning people learned the news through WeChat, friends circle and Jingning media. People from Lidian Town, Chengchuan Town and Wan Yu Township who participated in the filming watched the live broadcast through the Internet and TV. Han Baoning, who teaches at Hexi College, is from Shipu, Jingning. He watched the program on time after seeing the news in his family's circle of friends. He was full of praise for the development of apple industry in Jingning.

He believes that "We are in Action" successfully "translated" the poverty alleviation policies of the Party and * * * by using the credibility and influence of film and television actors, experienced the ups and downs of the people on the spot, and called for helping poor households get rid of poverty, which not only created conditions for the program to attract audiences, but more importantly, expanded the product popularity in poor areas and promoted industrial development and increase.

In 20 19, there was a bumper harvest of apples in China, and the total output of apples in Jingning reached 880,000 tons. In order to promote the hot sale of Jingning Apple, Jingning County held a brand strategy conference of Jingning Apple and JD.COM Jingning Apple E-commerce Festival, launched a new land and sea channel of Jingning Apple, passed the listing review of the "New Third Board", officially entered the capital market, and mobilized 10,000 cadres to help the poor through e-commerce, which not only achieved the good goal of apple planting by fruit farmers, but also realized the good desire of selling through merchant acquisition, e-commerce sales, foreign trade export and other channels.

According to incomplete statistics, the current inventory of Jingning apples is less than 40% of the total output, and the broadcast of "We are in Action" by Oriental TV will further expand the brand influence of Jingning apples, promote the hot sale of Jingning apples during the Spring Festival, and strengthen the determination and confidence of local people to develop the apple industry.