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What impact will the new coronavirus pneumonia epidemic have on China’s tourism industry?
No, because the second wave of positive cases is about to hit, and after having COVID-19, I know that COVID-19 is by no means a big flu, it is much more serious than the flu. Popular tourist cities such as Haikou and Sanya have successively issued adjustments to the management measures for foreign (returning) personnel in the province and will no longer implement classified control. Within an hour after the announcement of the relaxation of restrictions, Qunar data showed that searches for Sanya inbound air tickets increased 1.8 times compared with the same period the day before, bookings increased 3.3 times, and hotel bookings in Sanya also tripled compared to the previous period.
Under the huge travel demand, the number of flights has increased rapidly. Along with the increase in search volume and shipping volume, the price of organic wine has also increased.
Ye Hua and her friends had already booked the hotel more than two weeks before their trip. They chose a mountain view room with a projection, which can accommodate 4-6 people, and the price was 589.
After searching, "Leopard Change" found that the B&Bs near the Gubei Water Town Scenic Area have increased to varying degrees on Christmas and New Year's Day. The prices of most B&Bs on New Year's Eve are twice as high as on weekdays. About a thousand yuan. The price of a large ocean-view suite at Atlantis Sanya, a popular tourist destination, reached 6,288 yuan on New Year’s Eve on December 31, dropped to 2,888 yuan after New Year’s Day, and rose to 5,688 yuan during the Spring Festival. Despite this, as of December 27, 9 room types in Atlantis Hotel have been fully booked, including the Golden Goblet Suite for 35,888 yuan a night.
The price of air tickets has also begun to rise after a period of trough. On December 5, Tongcheng Travel data showed that the average ticket price increased by 30% week-on-week in the past week to 750 yuan (tax included), which was approximately 16% higher than the average price during this year’s National Day Golden Week. Ye Hua told "Leopard Change" that she has always wanted to go to Qingdao, so she paid attention to the air tickets from Beijing to Qingdao. For a long time, the cost without fuel was about 300 yuan. Recently, it has quadrupled, and is generally around 600 yuan.
In terms of outbound travel, after outbound travel resumed on December 26, travel customization, air tickets, tourism, visa and other businesses began to publish outbound travel promotions on social platforms. An Zhe, a ticket agent in Dalian, told "Leopard Change": "The price of going abroad is not expensive now. In the future, the price may increase due to increased demand and tight air tickets, but no one can say for sure." Three years of the epidemic. Repeatedly, it has had a huge impact on the tourism industry. Especially this year, the epidemic continues to break out in Shanghai, Beijing and other cities, and most people have more or less experienced being locked down at home. The tourism industry is extremely silent.
Has the tourism industry really recovered this time?
From a consumer perspective, many people are still worried about "recovery" and "secondary infection" and dare not act rashly. Ye Hua said that her parents had objected to her trip this time and were worried that she would suffer from health problems before she recovered.
A month ago, few people came to Gubei Water Town, known as the "Starry Sky Town under the Great Wall". Zhou Lai, the owner of a B&B near Gubei Water Town, told "Leopard Change": "The income has not been very good throughout this year. It is difficult to get guests during the National Day holiday, and some have canceled their trips due to the impact of the epidemic. Not to mention November. Having said that, there are not even many people asking for advice on the platform. It is deserted and miserable.”
As Beijing gradually liberalizes travel, Christmas has first brought some popularity to outings in the city. Hotels and restaurants in Gubei Water Town have put up small Christmas trees, and in Riyue Island Square, there are also Christmas market stalls. Zhou Lai bought some Christmas decorations and put them in his B&B, and he felt that business had obviously improved.
"Since the beginning of December, many guests have wanted to book rooms for Christmas. Recently, more and more people have asked about rooms for New Year's Eve and Spring Festival." Speaking of this, Zhou Lai sighed with relief. Take a breath.
Despite this, Zhou Lai also has some concerns: "The overall number of people coming to Gubei now is still not as good as in previous years. I hope this epidemic will not cause other problems. It will take a while for it to truly recover." The time may be May 1st or 11th next year."
Xiao He from the travel agency also has mixed feelings. Regarding health issues, Xiao He believes that as long as there are no restrictions on nucleic acid and red and green codes, "passing the sun" will be a problem. Afterwards, many young people will take a revenge trip.
But whether the consumption power can return to the past is a question mark. Xiao He said: "Many people's travel budgets are actually tightening. Many of the drivers we originally cooperated with have changed their careers to other industries. Okay, this trip is a blast. I don’t know how long it will last. After all, anyone who has experienced it knows that the feeling is more substantial than traveling.
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