Business classical Chinese

1. Find some classic works about business in China, the originator of Confucian merchants, Fu Jia Tao Zhugong Fan Li, the intellectual ancestor of merchants, Bai Gui, the great businessman of governing the country, Lv Buwei, the agricultural genius, the richest man in Shen Wansan, Sang Hongyang, Wu Bingjian, the richest man in Qiao Zhiyong, Hu Xueyan, the first generation of money king, Wang Chi, Ye Chengzhong, Jin Shang, Shi Xue and three brothers. Books that record businessmen's business include Historical Records.

Books such as Biography of Huo Zhi, Yu Ion, Miscellaneous Notes of Yan Jingjing, Think Tank, etc. all have records of ancient businessmen. Ten secrets of ancient businessmen doing business: knowing the place to win and choosing the place to make money. Sun Tzu's art of war said: those who have the terrain help the soldiers.

Expect the enemy to win, calculate the danger, distance, and go to the general. He who knows this and fights wins, but he who doesn't know this and fights loses.

It can be seen that the terrain is important for combat and it is also necessary for generals to observe. Doing business is like fighting, shopping malls are like fighting, businessmen are like generals with thousands of troops, and wise generals often occupy favorable terrain and eventually win the war.

As a great strategist in the Spring and Autumn Period and the Warring States Period, Fan Li knew this well. From a strategist's point of view, he thinks that pottery is an ideal place for goods trade.

So he chose Tao Di as the marketing point. Sure enough, in nineteen years, he became a world-famous woman, and Tao Zhugong's reputation became a household name from ancient times to the present, leaving his name in history. According to Records of Historical Records and Biography of Huo Zhi, after the State of Qin destroyed the State of Zhao, the immigration policy was implemented. At that time, many people bribed officials, refused to move and asked to stay where they were. Only the wealthy businessman Zhuo asked to move to the remote Wenshan. He took a fancy to the fertile land, rich products, simple folk customs, residents keen on buying and selling, and good business development.

A few years later, Zhuo became a world-famous rich man. This concept of both serving time and choosing a place was accepted by later businessmen.

Yangzhou, Jiangsu, the capital of Huaizuo and the best place for Zhu Xi, is located at the north-south crossroads, with developed transportation, convenient water transportation and frequent cargo exchanges. Its land is rich in tea, salt, silk and silks, and many businessmen come in droves. At that time, businessmen from the Qin Dynasty and Shanxi Province settled here.

The famous Huizhou merchants started from here and dominated the rivers and lakes. Second, buy when it is cheap and sell when it is expensive. Fan Li and Bai Gui, the ancestor of Shang Dynasty, believe that it is cheap to buy expensive; It's expensive when it's expensive.

It is emphasized that businessmen should be good at catching business opportunities, seize opportunities and seize the opportunity to buy and sell. The profit of business comes from the difference between buying and selling.

Once you find the right time to buy and sell, you should make a decisive decision like a wild animal. In Wei Wenhou, China people pay attention to farming, while Bai Gui is willing to observe the changes of the times.

When the harvest is good, he buys grain and sells silk paint. When silk came on the market, he bought a lot of silk and sold grain.

He once said: I am as resourceful in business as Yi Yin and Jiang Taigong; In judgment, it is no less than Sun Bin and Wuqi; In law enforcement, it is no less than Shang Yang. Some people's wisdom can't improvise, their courage can't be decisive, their kindness can't be chosen properly, and their stubbornness can't stick to principles.

Therefore, after such a person has learned from me, I will not teach him how to run a business. This passage fully expounds his punctuality and wisdom in grasping the opportunity of buying cheap and selling expensive.

Bai Gui's business principles and experience were praised by later businessmen. He used his own business strategy and carefully managed it, so that his family was exhausted.

Thirdly, from the end, it is known that Gou Jian, the King of Yue who predicted to make money in the Spring and Autumn Period, was ashamed of the death of his country by snow and worked hard all day. When he learned of the drought in Wu, he bought a lot of grain from Wu. In the second year, Wu was short of food, and people's lives were difficult. The hungry people had no food to eat and complained, so the State of Yue took the opportunity to rise up and destroy the State of Wu.

Hard work pays off. The King of Yue eventually became the overlord, ranking among the five tyrants in the Spring and Autumn Period.

Here, Gou Jian, the King of Yue, did a great thing. The wealth he created is not a treasure, but the hegemony of a country and the world. It is a successful example of the political application of the merchant's way.

According to records, a fire broke out in Lin 'an City in Song Dynasty, which damaged fish ponds. A merchant named Pei caught fire in his shop. Instead of putting out the fire, he lured people out of the city with money to buy bamboo tiles, reed rafters and other building materials. After the fire, everything was in a hurry, and building materials were in short supply in the market. At this time, Pei's businessmen took advantage of the situation and made a fortune, earning dozens of times the value of the store and meeting the needs of the market and the people.

Seeing a leopard in a tube, keen observation and accurate judgment are the source of wealth for businessmen, and they are also one of the necessary abilities for businessmen. Fourth, small profits but quick turnover, no one dares to stay expensive. Ji Ran, a pre-Qin business theorist, believed that "expensive is cheap, cheap is expensive" and advocated that "expensive is as cheap as jade"

Sima Qian once said, "Buy for three dollars, buy for five dollars cheaper", that is to say, greedy businessmen can only make a profit of 30%, and businessmen with small profits but quick turnover can make a profit of 50%. According to "Biography of Li Yu", there are three businessmen dealing in the same commodity in the market together. One of them sold at a reduced price, and there were many buyers. They make a lot of money a year, while the other two refuse to sell at a reduced price, resulting in far less profit than the former.

Sean, the counselor of Emperor Gaozu Liu Gang, sold scissors to people during the day and came back to study at night when he was studying in Huangshigong in his early years. Later, he felt that he didn't have enough study time, so he divided the scissors into three classes: upper, middle and lower. The price of first class is unchanged, the middle class is one penny less than the original price and the lower class is two pence less. As a result, it only took half a day, the number of scissors sold was twice as much as usual, the money earned was twice as much as before, and the time spent on study was more than before, so there was a folk proverb: Sean sells scissors-expensive and cheap.

5. Carve red and green, and stay in Yanjing Miscellanies: Shi Jing City Store always talks about the situation, carving red and green, and embroidering golden windows. In some shops, signboards are hung high, and colorful brocade lanterns are lit at the door of every house at night, making the streets look like daytime.

Some shops hang commodity propaganda calligraphy and painting, celebrity calligraphy and painting, which is arty. In order to sublimate the taste of the store and improve the customer's return rate.

There are also some tea shops, restaurants and hotels that specially arrange musical instruments and tell stories to entertain guests. In the noodle restaurant in Hangzhou, Kyoto in the Song Dynasty, as soon as the customer entered the store and sat down, the waiter immediately came over to ask what the customer needed, and the customers all called for instructions.

2. Find some classical Chinese words about doing business, the ancestor of Confucian businessmen, the wise business ancestor, the giant businessman who manages the country, the agricultural wizard Sang Hongyang who is as rich as an enemy, the first richest man in Shen Wansan, the first generation money king of Qiao Zhiyong's red-topped businessman Hu Xueyan, the hardware king Ye Chengzhong, the Shanxi merchants, the Xue brothers, the enlightened wealthy businessmen, and the official exhibition Yuquan, creating a new way, and the salt merchants offer wine to Fan Shikui. There are books about businessmen and business, such as Historical Records.

Books such as Biography of Huo Zhi, Yu Ion, Miscellaneous Notes of Yan Jingjing, Think Tank, etc. all have records of ancient businessmen. Ten secrets of ancient businessmen doing business: knowing the place to win and choosing the place to make money. Sun Tzu's art of war said: those who have the terrain help the soldiers.

Expect the enemy to win, calculate the danger, distance, and go to the general. He who knows this and fights wins, but he who doesn't know this and fights loses.

It can be seen that the terrain is important for combat and it is also necessary for generals to observe. Doing business is like fighting, shopping malls are like fighting, businessmen are like generals with thousands of troops, and wise generals often occupy favorable terrain and eventually win the war.

As a great strategist in the Spring and Autumn Period and the Warring States Period, Fan Li knew this well. From a strategist's point of view, he thinks that pottery is an ideal place for goods trade.

So he chose Tao Di as the marketing point. Sure enough, in nineteen years, he became a world-famous woman, and Tao Zhugong's reputation became a household name from ancient times to the present, leaving his name in history. According to Records of Historical Records and Biography of Huo Zhi, after the State of Qin destroyed the State of Zhao, the immigration policy was implemented. At that time, many people bribed officials, refused to move and asked to stay where they were. Only the wealthy businessman Zhuo asked to move to the remote Wenshan. He took a fancy to the fertile land, rich products, simple folk customs, residents keen on buying and selling, and good business development.

A few years later, Zhuo became a world-famous rich man. This concept of both serving time and choosing a place was accepted by later businessmen.

Yangzhou, Jiangsu, the capital of Huaizuo and the best place for Zhu Xi, is located at the north-south crossroads, with developed transportation, convenient water transportation and frequent cargo exchanges. Its land is rich in tea, salt, silk and silks, and many businessmen come in droves. At that time, businessmen from the Qin Dynasty and Shanxi Province settled here.

The famous Huizhou merchants started from here and dominated the rivers and lakes. Second, buy when it is cheap and sell when it is expensive. Fan Li and Bai Gui, the ancestor of Shang Dynasty, believe that it is cheap to buy expensive; It's expensive when it's expensive.

It is emphasized that businessmen should be good at catching business opportunities, seize opportunities and seize the opportunity to buy and sell. The profit of business comes from the difference between buying and selling.

Once you find the right time to buy and sell, you should make a decisive decision like a wild animal. In Wei Wenhou, China people pay attention to farming, while Bai Gui is willing to observe the changes of the times.

When the harvest is good, he buys grain and sells silk paint. When silk came on the market, he bought a lot of silk and sold grain.

He once said: I am as resourceful in business as Yi Yin and Jiang Taigong; In judgment, it is no less than Sun Bin and Wuqi; In law enforcement, it is no less than Shang Yang. Some people's wisdom can't improvise, their courage can't be decisive, their kindness can't be chosen properly, and their stubbornness can't stick to principles.

Therefore, after such a person has learned from me, I will not teach him how to run a business. This passage fully expounds his punctuality and wisdom in grasping the opportunity of buying cheap and selling expensive.

Bai Gui's business principles and experience were praised by later businessmen. He used his own business strategy and carefully managed it, so that his family was exhausted.

Thirdly, from the end, it is known that Gou Jian, the King of Yue who predicted to make money in the Spring and Autumn Period, was ashamed of the death of his country by snow and worked hard all day. When he learned of the drought in Wu, he bought a lot of grain from Wu. In the second year, Wu was short of food, and people's lives were difficult. The hungry people had no food to eat and complained, so the State of Yue took the opportunity to rise up and destroy the State of Wu.

Hard work pays off. The King of Yue eventually became the overlord, ranking among the five tyrants in the Spring and Autumn Period.

Here, Gou Jian, the King of Yue, did a great thing. The wealth he created is not a treasure, but the hegemony of a country and the world. It is a successful example of the political application of the merchant's way.

According to records, a fire broke out in Lin 'an City in Song Dynasty, which damaged fish ponds. A merchant named Pei caught fire in his shop. Instead of putting out the fire, he lured people out of the city with money to buy bamboo tiles, reed rafters and other building materials. After the fire, everything was in a hurry, and building materials were in short supply in the market. At this time, Pei's businessmen took advantage of the situation and made a fortune, earning dozens of times the value of the store and meeting the needs of the market and the people.

Seeing a leopard in a tube, keen observation and accurate judgment are the source of wealth for businessmen, and they are also one of the necessary abilities for businessmen. Fourth, small profits but quick turnover, no one dares to stay expensive. Ji Ran, a pre-Qin business theorist, believed that "expensive is cheap, cheap is expensive" and advocated that "expensive is as cheap as jade"

Sima Qian once said, "Buy for three dollars, buy for five dollars cheaper", that is to say, greedy businessmen can only make a profit of 30%, and businessmen with small profits but quick turnover can make a profit of 50%. According to "Biography of Li Yu", there are three businessmen dealing in the same commodity in the market together. One of them sold at a reduced price, and there were many buyers. They make a lot of money a year, while the other two refuse to sell at a reduced price, resulting in far less profit than the former.

Sean, the counselor of Emperor Gaozu Liu Gang, sold scissors to people during the day and came back to study at night when he was studying in Huangshigong in his early years. Later, he felt that he didn't have enough study time, so he divided the scissors into three classes: upper, middle and lower. The price of first class is unchanged, the middle class is one penny less than the original price and the lower class is two pence less. As a result, it only took half a day, the number of scissors sold was twice as much as usual, the money earned was twice as much as before, and the time spent on study was more than before, so there was a folk proverb: Sean sells scissors-expensive and cheap.

5. Carve red and green, and stay in Yanjing Miscellanies: Shi Jing City Store always talks about the situation, carving red and green, and embroidering golden windows. In some shops, signboards are hung high, and colorful brocade lanterns are lit at the door of every house at night, making the streets look like daytime.

Some shops hang commodity propaganda calligraphy and painting, celebrity calligraphy and painting, which is arty. In order to sublimate the taste of the store and improve the customer's return rate.

There are also some tea shops, restaurants and hotels that specially arrange musical instruments and tell stories to entertain guests. In the noodle restaurant in Hangzhou, Kyoto in the Song Dynasty, as soon as the customer entered the store and sat down, the waiter immediately came over and asked the customer what he needed. He tried his best to avoid making mistakes.

Operator.

3. Fan Li, an outstanding politician and businessman in the Ancient Essays on Doing Business, also has some noteworthy economic management thoughts, such as the idea of benefiting farmers at the end of the Spring and Autumn Period. According to Historical Records and Biography of Huo Zhi, Fan Li thinks that the husband is sick, the farmer is sick for 20 years, the farmer is sick for 90 years, and the farmer can't make money in the end, and the agricultural disease can't be eradicated. The way to govern the country is also. "The above effect is that if the food price is too low, it will harm the interests of farmers. If farmers don't work hard, their farmland will be abandoned. If the food price is too high, it will harm the interests of industrialists and businessmen. If no one is engaged in business, it will make the economy difficult. If the food price is as low as 20, it will harm farmers, and if it is as high as 90, it will harm industry and commerce. If the price of grain is limited to not less than 30 and not more than 80, it is his own change to replace "industry and commerce" with "late" according to the custom of the Warring States period. This point has been pointed out by predecessors. It should also be noted that the price of grain should be limited to not less than 30 and not more than 80. As Yue Jue Ji Shu Ni's Neijing said, "Twenty stones hurt farmers, and 90 diseases are terminal". The price of this grain per stone.

4. In ancient times, there was a classical Chinese article describing various voices, which described business slowly and beautifully. There are ventriloquists in Beijing. They will hold a grand banquet and set up an eight-foot fence in the northeast corner of the hall. The ventriloquist sits in the barrier, with a table, a chair, a fan and a ruler. The guests sat down. After a while, they heard that all the rulers in the barrier were silent and dared not wow. The husband is awake, too. The woman caressed the baby's breast, the baby cried with the breast, and the woman patted it. Another baby woke up, endless. When it's true, the woman patted the baby's hand, blares in her mouth, the baby cried with her chest in her arms, the baby woke up, and her husband scolded the baby, all of which were wonderful. All the guests are neck, eyebrows, smiles and sighs. I sat for a while. Suddenly, a big man shouted "fire", and the husband began to shout, and so did the woman. Two people cried together. Suddenly, hundreds of people were shouting, hundreds of children were crying and hundreds of dogs were barking. Zhongli collapsed, it was hot and the wind roared. There are hundreds of cries for help, shouts of married with children, shouts of looting and splashing water. Everything is available. Although people have hundreds of hands and fingers, they can't point to one end; A man has a hundred mouths and a hundred tongues, and you can't name them. So all the guests changed their colors, left the table, bravely armed to the teeth, won two battles and wanted to go first. Suddenly, they touched the ruler and the crowd was silent. I took off the screen and looked at it. It was just one person, a table, a chair, a fan and a ruler.

5. What does classical Chinese 1 business mean? Vitality, vitality. The first fold of Yuan Gong Tiantang's "Zhang Fan Ji Su": "Yin and Yang are transported and everything is endless." Qing Zhou Lianggong's poem "Gengzi Jiaping smells snow on the fifth day and wants to move beyond the Great Wall": "Looking at pine leaves in the distance, business has been discussed." Ye Shengtao's "Fire": "The peaceful and faint sunshine shines on the fields, just like giving everything unlimited business."

2. Attitude. Tang Jiaoran, Zheng Rongquan, Cheng Jiao's song of wood machine: "Pick one from Cangshan Mountain, which looks like a strange car dealer." Song Gong Fan's Record of the Court: "Try to draw a picture of plum blossoms, and hit the nail on the head. The picture of Wanhe is extremely thin, and the business is different. "

3. livelihood; Life. Su Song Shunqin's poem "To An Su and Chu Shi Gao Wenyue": "Qin people are greedy." Yin Mingtang's "Fish and Wood Quiz Song": "Business strives for stability and does not enter the mountains and deep waters." The fifth episode of Qingqi Charge: "Elder Tan Yun and Zhu Gong and his wife rented a house and settled down, and borrowed some money to do business with him."

4. work; Work. Journey to the West said for the first time, "If I go with you, I won't miss my business? Who will support the old mother? I want to cut wood, you go. " The sixth and fifth chapters of Yue Quanzhuan: "Xiaoke knows a lot because he has been working in the yamen, and no one will check it. You can live in peace. " The timely "On the Strike Tide in Shanghai": "Old workers are not allowed in the factory. When they are old, they will stop their business and ignore their livelihood. "

5. Environment. The preface of Tang Du Fu's "Reward for the Old with High Mathematics" says: "Old diseases are nostalgic for the past, and business knowledge." Wang Qing's poem "Cold Snow" said: "There is no flame in the bonfire, the robe is not warm, and you are hungry and cold. Who is the merchant? "

6. claim. "The History of the Three Kingdoms Emperor Wei Zhi" "I will discuss with Yan Kuang, commander of Yingchuan Electric Agriculture." Pei Songzhi quoted Jin Yuanye's Di Xian Chun Qiu: "If you accept Ji Huang, cut it. Ji Hu Wang Wei has a famous saying, "I hate being misunderstood by my son because I don't do business!" " "Negative teaching material, a beautiful girl in history, Jinling, admiring beautiful children": "Country people have come to the desert. The magistrate of a county had to explore everywhere, and there was not much business. "

7. I am interested in talking. Jin Fu offered a preface: "Wu people are better than two fans in the square, but China has no business. After the death of Wu, it will be expensive. "

8. It means something else. Jin's History of the Emperors in the Later Han Dynasty: (Huang Yuanai) Later, I met Si Tuleideng and lamented his English differences. He said,' You want a son-in-law, that's all.' Someone told Yuan Ai with slanderous remarks, saying from their own affairs,' Yuan Gong has a daughter, so she has no desire to marry you!' "The History of the Three Kingdoms, Emperor Wu of Wei Zhi" "Liu Bei, an outstanding man, who doesn't strike today, will be a future trouble" Southern Song Dynasty, Pei Songzhi's note: "The words recorded in the history books have not been polished, so what was said in the previous article is not true, but the author later changed careers, which is not true, far from it! "

9. buying and selling; Doing business "Jing Ben's popular novel wrongly beheaded Cui Ning": "I studied it before, but when I saw it badly, I switched to business." In the Yuan Dynasty, Kang's jy Negative Classic was first folded: "The old man's surname is Wang, and he lives in this Xinghua Village, running a small wine business and doing some business." The ninth chapter of The Scholars: "Although Mr. Yang was born in business, he refused to take care of all the accounts." Sha Ting's Animal Road: "Her son is a porter and often helps some small businessmen in the city to go to the provincial capital to buy groceries;" Sometimes I do my own thing. "

10. It refers to money. "The Surprise of the Second Moment" Volume 31: "This rich family has a life, at least a few hundred taels of business. How can it live like this?" "Surprise at the Second Moment" Volume 36: "Four business trips, it's not the first time, knowing that there is not much business, and all my rags are left behind."