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What is the prospect of the fresh food industry now?
According to the data of China Fresh E-commerce Industry Solutions and Investment Report of Forward-looking Industry Research Institute, there are currently more than 4,000 fresh e-commerce enterprises in China, and many industry enterprises have cut into the fresh e-commerce market from different dimensions. In the first half of 20 17, the transaction scale of fresh e-commerce in China was 8.5/kloc-0.40 billion yuan. It is estimated that by the end of 20 17, the market size of fresh e-commerce in China will reach165 billion yuan.
Although fresh e-commerce frequently "closed down", it is still considered as the last blue ocean of e-commerce. At present, the market penetration rate of domestic fresh e-commerce is only about 1%, which is 20%-30% of clothing, and there is still a lot of room for development. The whole fresh food has a trillion scale, and even with the permeability of 10%, there is hundreds of billions of space.
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