Positive and negative effects of economic globalization on enterprises in China.

The Influence of Economic Globalization on Enterprises in China

The wave of economic globalization has swept the world, and enterprises are facing the global market and are competing with similar enterprises in various countries. The market scope has expanded, the market opportunities have increased and the market risks have also increased, which has brought severe challenges to the survival and development of Chinese enterprises.

First, the challenge of economic globalization to China enterprises

1, the impact and challenge brought by the change of market competition environment to China enterprises.

Economic globalization has become an irreversible historical trend. The economies of various countries and regions are intertwined, influenced and integrated into a unified whole. The market environment in which enterprises are located has undergone fundamental changes, and domestic enterprises will more truly feel the ever-changing and unpredictable business environment. There is no world economic system and global business operation; Global market system of technology, capital, labor and raw materials; Differences in national policies, legal systems, economic development levels, social and cultural customs of different countries, instant information and communication means, flexible competitor's corporate strategy, etc. , prompting enterprises to face more complicated market competition environment, more competitors and increased business risks. With the deepening of modern information revolution and the acceleration of economic globalization, these characteristics will become more and more real. The fatal weakness of China enterprises lies in the lack of accurate analysis and judgment of the new market environment. As a result, many China enterprises have just embraced their brief glory in the vast business sea and disappeared without a trace.

2. The impact and challenge brought by the change of market competitors to China enterprises.

Because of the rapid development of China's economy, China is a huge potential market that can't be ignored for enterprises in any country, and its great attraction makes a large number of foreign companies flood in. Most foreign companies investing in China have strong strength, valuable talents, advanced technology and management experience and excellent corporate culture. In order to occupy the market, multinational companies can be unprofitable for five or even ten years, but for most enterprises in China, they generally do not have such strength. Because of the company's good salary and welfare, excellent development opportunities and advanced corporate culture atmosphere, working in foreign companies has become the first choice for college students to find jobs, providing multinational companies with opportunities for outstanding talents. Moreover, because multinational companies have enough strength to invest in scientific research and development, their technology level is in the leading position in the world, and they occupy an active position in technology reserves and technology transactions, while China enterprises are in a weak position compared with them in these aspects.

3. The impact and challenge brought by the change of market competition content to China enterprises.

With the development of economy, the acceleration of globalization and the intensification of market competition, the substantive differences between enterprises providing products and services have tended to disappear, and the consumption trend of consumers has also shifted from physiological consumption to psychological consumption, that is, consumers pay more attention to the psychological feelings brought by products and services, and brands cater to consumers' needs, so brand wars between enterprises are inevitable. Similarly, because the life cycle of products is greatly shortened and new products emerge one after another, enterprises must constantly introduce new products to maintain their market competitiveness, which in turn requires continuous technological innovation, which requires a lot of funds and excellent talents, which requires enterprises to have strong strength. Therefore, in addition to products and services, market competition includes brand competition, technology competition, talent competition, strength competition, marketing model competition and corporate culture competition. As the saying goes, one careless move will lose the game. It is not uncommon for many domestic enterprises not to adapt to this situation.

From the above analysis of the impact of the global economy on China enterprises, we can draw the following conclusions: the market environment is becoming more and more complex, the requirements for viability are getting higher and higher, there are more and more competitors, the competitive pressure is getting greater and greater, the product life cycle is getting shorter and shorter, and the development of new products is becoming more and more difficult; The content of the competition is becoming more and more complex, and the correlation between them is getting stronger and stronger. In this context, China enterprises must develop their core competitiveness if they want to survive, develop, compete with multinational companies and occupy a place in the international market.

Two, China enterprises to participate in the global economy need to do four things:

1, we must engage in a market economy, so that China enterprises can become an integral part of the world economic system.

2. The market must be open. Only by opening the market can it become an integral part of the world economy. However, China is a developing country, so it is impossible to fully open its market immediately and unconditionally. Instead, it is necessary to open up conditionally, step by step and in line with its own level of development. Only in this way can we benefit both sides of the trade, thus promoting the development of enterprises in China.

3, must abide by the rules of international trade, because the market economy is a legal economy to some extent, so China must abide by the rules and participate in the formulation of rules.

4. The capital market must be developed. If any country wants entrepreneurs to make great achievements, it must develop the capital market. However, although China has a high savings rate, only a small part of it flows into private enterprises, and even less into high-tech companies.

Third, China should improve its independent innovation ability in the global economic development.

The continuous innovation and progress of science and technology is the foundation and condition of economic globalization. China will adhere to the strategic policy of rejuvenating the country through science and technology, use modern scientific and technological means to promote trade through science and technology, and constantly improve the scientific and technological content of China's foreign economic relations and trade.

Content and international competitiveness, participate in the development of economic globalization. China can only speed up scientific and technological innovation and make great efforts.

Only by developing high-tech industries, applying advanced technology and high-tech transformation and improving the technical content of traditional industries can we continuously promote the development of productive forces and realize the leap of China's technological development.

Fourth, the impact of global economic development on private enterprises in China.

Economic globalization makes many multinational enterprises enter the China market, which directly affects enterprises in China, especially private enterprises in China. The reality is that multinational enterprises want to compete for hegemony in the world, and occupy the market first by "fast fish eat slow fish", so that private enterprises in China can have the status of Enemy at the Gates. Sun Tzu's Art of War says: Know yourself and know yourself, and you will win every battle. After China's entry into WTO, the most important task of private enterprises is to "learn, adapt and innovate". Although the entry of multinational corporations has a great impact on private enterprises in China, China enterprises (private enterprises) have not disappeared in the face of the impact of multinational corporations. On the contrary, a large number of China enterprises are gradually growing up, even going abroad and heading for the world market. This shows that private enterprises in China can "dance with ruthless * * *" in many fields.

Verb (abbreviation of verb) How should private enterprises in China deal with multinational companies?

1, becoming a link in the transnational chain.

Due to policy factors, multinational companies cannot enter China with equal rights, let alone enter China systematically, and their business chains are interrupted. After China's entry into WTO, the business relations of multinational corporations were completely connected, and the "China social chain" of multinational corporations began to form.

"Social phenomenon" will not threaten China enterprises, but will cultivate more excellent enterprises, especially in IT industry, consumer goods industry and service industry. In fact, China enterprises need not be afraid. The "transnational chain" will upgrade the whole China market, and China enterprises will become a part of the transnational chain and even enter the "social life".

2. Face up to multinational companies and reject national complex.

Some enterprises in China have been controversial about the entry of multinational companies. That is, how to treat the investment performance of multinational companies in China. Many people think that painting land as a prison makes the issues of market entry and market possession too sensitive and worrying. This is not in line with our policy of talking about globalization on the one hand and resisting external factors on the other. It is also inconsistent with the overall trend of the global economy and the basic national policy of reform and opening up of the central government of China. Therefore, we must reject the national complex.

3. Pay attention to market research and study.

With the development of global economy, China's private enterprises must make great efforts to conduct market research, market research and market analysis, find opportunities and seize them. Meanwhile, the market itself is also a classroom. We should learn from market participants, suppliers and consumers, and analyze and study the marketing strategies and practical cases of multinational companies. On the one hand, we should know fairly well, on the other hand, we can learn from the mature experience of these big companies.