What folk customs does the Shanghai World Expo reflect in China? Foreign ones are also acceptable.

Just copy the following. Actually, what you said upstairs is quite right. I've been there, and there are really many people, especially China people (nonsense)

1. Folk culture is an important tourism resource.

Folk customs, namely folk customs and habits, are folk culture created by the working people in the middle and lower classes, including food, clothing, housing, transportation, festivals, folk songs and dances, etc. Tourism theory generally divides tourism resources into two categories: folk culture tourism resources and humanistic tourism resources, among which folk culture tourism resources and historical culture tourism resources together constitute humanistic tourism resources.

China is a multi-ethnic country, and 56 ethnic groups have created a long history and splendid culture of the motherland. Han and ethnic minorities have their own characteristics in dress and diet, weddings and funerals, hospitality etiquette, holiday entertainment, national crafts and architectural forms, forming a colorful folk cultural landscape in China. These folk cultural phenomena, with their rich content, strong local color and distinctive national characteristics, have attracted a large number of domestic and foreign tourists, which constitute rich resources for the development of folk tourism in China and have high tourism value.

Folk tourism is a high-level cultural tourism. Because it meets the psychological needs of tourists, it has become one of the important contents of tourism behavior and tourism development. According to a sample survey in China, 26% of American tourists come to China mainly to enjoy places of interest, while 56.7% are most interested in the lifestyle and customs of China people. At present, folk tourism has flourished in both developed and developing countries: the Museum of Life in North America, a "migrant village" composed of houses, sheds, bunkers and orchards built in the same format, reproduces the life, labor and customs of European immigrants who arrived in the United States hundreds of years ago; C? te d 'Ivoire used unique and exquisite artificial masks to express its traditional culture, and also held a national dance festival. Based on the curiosity of western tourists, Tunisia has developed its tourism industry by using folk culture such as indigenous villages, historical sites, caves, national costumes, chariots and horses, and has become a major tourist country in Africa and Arab countries. In China, the Chinese Folk Culture Village in Shenzhen has gathered the splendid cultures of dozens of ethnic groups in China, and the Yunnan Ethnic Village in Kunming has also displayed the customs of 25 ethnic groups in Yunnan. The "fisherman's culture" in Changshan Island, Shandong Province and the development of Lingnan culture, Hakka culture and Yao custom tourism in Liannan, Guangdong Province are also hot spots at present. Therefore, it is a very important subject to study the tourism development of folk culture.

2. Five modes of folk culture tourism development

Through the selection and processing of the rich connotation of folk culture, the tourism development behavior that inspires people to watch folk customs and understand culture can be summarized into five modes:

2. 1 highlights

Typical folk customs scattered in a certain area are concentrated in a theme park. For example, Shenzhen Chinese Folk Culture Village, splendid china, Florida, and Beijing Chinese Ethnic Village show the folk culture of China, Taiwan Province Jiuzu Cultural Village shows the folk culture of nine ethnic groups distributed near Taiwan Province Province, and Yunnan Ethnic Culture Village shows the folk culture of Yunnan ethnic minorities. The advantage of this model is that tourists can enjoy the folk culture that took a long time and walked a long way in a short time, but its disadvantage is that many original folk culture connotations will be lost in the process of copying and processing. If the construction attitude is not rigorous enough, folk culture may be distorted.

2.2 Retro reproduction

It is to collect, sort out, construct and reproduce the information of folk culture that has disappeared now, so that tourists can understand the past folk culture. For example, in the "Museum of the Living" in the United States, employees appear as "immigrants" who have arrived in the United States for hundreds of years, dressed in the costumes of American working people in the17th century, and show tourists ancient traditional customs such as carrying water with square poles, farming with primitive farm tools, transporting by unicycle and various folk dances, attracting a large number of domestic and foreign tourists. Song Cheng in Hangzhou and Hongkong, Tang Cheng and Wu Culture Park in Wuxi, and Sunwu Park in Binzhou also belong to this category. The advantage is that it can "go back in time" and satisfy tourists' wishes that could not be realized originally, but it also has the same shortcomings as the highlights.

The above two forms can be merged into one big category, namely, museums, which are characterized by rich knowledge of folk culture and employees who are specialized in tourism professionals.

2.3 Local natural style

It is to choose a village with the most typical and convenient traffic to promote tourists in an area with relatively rich folk culture. It focuses on the natural life and production of villagers and the natural form of villages. Except for the necessary infrastructure construction, there is almost no processing and transformation, such as Sanpai Yaozhai in Liannan, Guangdong. Its advantages are less investment, giving tourists a sense of reality, natural communication with local residents, and even taking part in labor in person, with great freedom of activities. The disadvantage is that it is difficult to distribute the benefits brought by tourism development to villagers fairly. After the normal production and life of villagers are disturbed, conflicts or non-cooperation may occur. It is difficult to ensure that villagers remain warm, friendly and mercenary when receiving tourists.

2.4 Theme Attachment Style

It refers to the combination of folk culture themes and tourist facilities with specific functions to form complementary effects. For example, the Master of Nets Garden in Suzhou is traditionally only open to the public during the day, allowing visitors to appreciate the gardening art and cultural connotation of Jiangnan gardens, but it is not open to the public at night. Recently, the webmaster launched the "Classical Night Show" activity, using one or two halls in the park to show Suzhou Pingtan, Kunqu Opera and other folk cultures and arts.

2.5 Short-term performance

The above four modes are all long-standing forms of tourism development, and tourists can enjoy them at any time. But there are also some specific folk cultures that only exist for a short time and stimulate short-term tourism flows. There are two main situations. First, festivals based on ethnic and folk traditions, such as the "Nadam" conference in Mongolia, the "Eid al-Adha Festival" of the Hui people and the "Torch Festival" of the Bai and Yi people, are not for the development of eco-tourism, so they will not be held all year round, but will attract a large number of tourists during the festival; Second, mobile folk art performances, such as organizing Guizhou folk performance teams to perform Songtao Miao flower drums, Tantang operas and getting angry. Show the artistic style of folk culture, attract many people from other places to enjoy it from afar (this is a kind of tourism behavior in itself) and then attract tourists to Guizhou.

3. Two principles of folk culture tourism development

3. 1 Cultural Protection Principles of Folk Culture Tourism Development

On the one hand, tourism development itself has the difference between distorted reflective culture and real reflective culture. More importantly, it will interfere with the original order and development process of folk culture, and make backward areas be impacted by tourists' foreign culture. Confusion and blind imitation of local residents' thoughts and behaviors will dilute the characteristics of the original culture and then destroy the characteristics of tourism resources in the long run. At present, this phenomenon has also appeared in many ethnic minority areas. In addition to singing and dancing performances, the daily life of some tourist villages has changed beyond recognition and is being integrated with the outside world. The psychological needs of tourists seeking different jobs are not met, and the market attractiveness of tourist spots is declining. Of course, we must see that without unchangeable folk culture, the United Nations' practice of positioning a small village in Hengduan Mountain as a world national cultural protection zone can not be promoted everywhere after all, and it is difficult to ensure good practical results. What we should do in tourism development, on the one hand, is to reflect folk culture as truly as possible and explain folk customs in different periods as much as possible; On the other hand, it is to publicize and educate local residents. Except for the governance behavior of a few savage and ignorant people, folk culture has no distinction between good and bad, and is an excellent part of world culture. At the same time of economic development and cultural exchange, we should protect our own cultural traditions. Only the nation is the world. Without its own folk cultural characteristics, it basically loses the vitality of tourism and cannot achieve sustainable development. 3.2 the economic benefit principle of folk culture tourism development

Tourism development with low benefit or even negative benefit is an undesirable investment behavior. For the development of folk culture tourism, its economic benefits have two aspects. One is to drive the regional economy through food, housing, shopping, transportation, employment and investment promotion, but not the economic benefits of the project itself. The former is generally only different in degree, and the latter is the key to decision-making. Therefore, the tourism development of folk culture should be carefully selected, relying on cities with large permanent population and floating population as much as possible, and the specific location between the city and the main tourist areas should not exceed 1 hour by car, and the traffic should be as convenient as possible.

4. The focus of folk culture tourism development

Different winds in ten miles, different customs in a hundred miles. Where people gather, there is folk culture. However, there is almost no similar folk culture in China. This shows that every corner of the folk culture has its own characteristics, which is precisely the rich resources for the development of folk tourism. Fill the gap in China's tourism.

The key points of the development of folk culture tourism resources: First, seize religious tourism. Religious activities are folk activities, which affect the sight of Chinese and foreign men and women. Religious activities are not an end, but a means. China's famous Foshan Taoist Temple and various temple fairs have attracted the hearts of millions of tourists, forming a pattern of "culture sets the stage, economic and trade singing opera". The second is to seize the pastoral tourism. For urbanites who are tired of high-rise buildings and busy city life, they can adjust their spiritual life through pastoral tourism. Pastoral tourism is the best practice and experience that integrates labor, life, science and technology, culture and knowledge. It is not only very interesting and instructive, but also romantic and elegant.

5. The development of folk culture tourism should not be a show.

At present, the development of folk customs in many tourism activities is largely not caused by the promotion of social and cultural construction, but by another motive force, namely economic factors, which attract tourists by attracting eyeballs, thus stimulating consumption.

Folk culture is not only for sale, it is an orderly traditional life rule for people. In essence, folklore is not a program for people to watch, but an individual's love for life traditions and participation in group life, which embodies the harmonious relationship between people and communities. Living and working in peace and contentment is the premise of harmonious life, and our folk culture construction should focus on community groups instead of blindly making money.

To sum up, the development of folk cultural tourism should be tailored to local conditions and explore its characteristics, and it cannot be the same. We should use local materials, dig deep into local folk resources and show local life reality. This is the fundamental way of folk culture tourism. For example, Weifang International Kite Festival is good, which embodies the characteristics of local folk culture, attracts Chinese and foreign tourists, expands Weifang's popularity and increases local fiscal revenue.

Expo is a gathering of human beings. People gather from all over the world to show their products and skills and praise their hometown and motherland. It is also a display of folk culture and customs of various countries.