Este Louder's Queen Street Ghetto - A Fair-Skinned Girl's Dream

Estee Lauder was born in the Italian immigrant neighborhood of Queen Street in New York to a Hungarian Jewish hardware store owner. She is the ninth child in this big family. This little girl inherited her mother's beauty - blond hair, blue eyes, and crystal clear skin.

She was born to hate her Jewish immigrant status. She was tired of the life in the ghetto and had been desperately trying to get rid of the unique atmosphere there and become 100% American. Years later, in order to get rid of her childhood memories, she changed her name to Yashi to wash away the immigrant overtones. To the public, she has always lied that her father is a British gentleman and that she comes from a wealthy European family. But when the lie was exposed, it only seemed to make her story of getting rich more magical.

When the First World War broke out, the arrival of her chemist uncle changed her life - because he had the secret formula of skin care oil. The magical skin care cream brought by her uncle made Yashi associate her only dream with it, and began to nurture the dream of a beauty world.