How to pay attention to details?

Esther Lauda built a cosmetics kingdom with her dreams. She has no funds, no marketing qualification, no technical expertise in skin care and beauty, and no business experience. However, she can build a beautiful kingdom that no one can match. She is an uncrowned king who is closely related to the royal family and owns a cosmetics kingdom with billions of dollars. Her products appear on the dressing tables of men and women all over the world: Estee skin cream, youth dew bath wave, Alameis.

Lauda is a tireless workaholic with endless energy. Her spirit, beauty and insight make everything happen. Why? She is the owner of the image. She constructed the image of herself and her products with the same intention, and made it come true with elegant posture and complete lies. She carefully adapted her Jewish immigrant background into the role she always imagined as a child. She decided to look like a polite person in appearance, manners and behaviors, and cleaned up all traces of the girl who grew up in a hardware store in queen street. She succeeded. She became a copy of her own image; She has also successfully shaped her products and corporate image, making it a beautiful product to attract the "senior customers" market. The product image is as important as her self-image. In these two efforts, Lauda only wants to have the best image. Perfection is what Lauda is good at. She achieved these two goals with advantage, elegance and calmness. In the past 30 years, it is difficult and impossible to distinguish the real world from the fictional part of Esther Lauda's story. She quickly emerged from queen street and became the world's largest private cosmetics company and the leader of a charity. There are no signs of poor immigrant girls.

Lauda had contacts with First Lady nancy reagan, the Duke and Duchess of Windsor, Princess Grace, Regam Agatha Kane, movie stars and media giants. Lauda did this through willpower. She carefully carved her image to win the reputation of "the queen of cosmetics". What Esther Lauda did proved that "thinking makes dreams come true". The authority of psychology tells us that if we put on a "role" or "image" that matches our desired career, this position will be ours, just because we are suitable for the image or "characteristics" of that role. Esther Lauda is a vivid example of this theory. She not only constructed her own image from imagination, but also created Esther Lauda's cosmetics kingdom from her own imagination.

At the age of 39, Esther Lauda set up the world's largest private cosmetics company with a dream. In the early 1990s, Esther Lauda's annual sales profit exceeded $2 billion, which was surpassed only by Avon and Leverone. Lauda is a creative dreamer. With great ambition, extraordinary talent, abundant energy, perfect taste, perseverance, innovative marketing skills and hard work, she achieved her goal. She is an eager and outstanding achiever, eliminating all interference and reaching the peak of the highly competitive cosmetics industry. Perfection and image are her specialties.

Lauda's cosmetics kingdom makes her one of the richest women in the world. According to Happiness magazine ("Billionaire", 199 1), her net output value has reached $5.2 billion. Lauda is the only self-fulfilling woman on the list of billionaires. This ardent dreamer also established a cosmetics kingdom by copying the story of hammadi Algar. She has a dream and tries to find the treasure in this field. Because she deliberately fabricated the plot and lied that she was a countess from a wealthy family in Europe, which made her story of getting rich more spectacular. When Li Israel wrote her unofficial biography Esther Lauda: The Truth of Myth on 1985, she revealed her childhood background of growing up in the slums of queen street. Lauda's dream came true, and Cinderella Asti inherited magic kingdom. She even made her extraordinary reality and dreams more "real" than she imagined, and made Lauda an idol that young women everywhere tried to emulate.

Lauda, who used to sell cream along the street, now lives in the real scene of fairy tales. She is the owner of the Manhattan mansion St Keane-Kepper-Fallette Villa, with an apartment in London and a seaside resort in Palm Beach. It is not easy for a woman without money, formal education and technical expertise to do all this. Young Estey-as she was called when she was a child-has all the necessary factors for great achievement-a dream. She pursued her dream with eagerness and enterprising spirit, which made her break the glass ceiling that seemed to have an advantage over women. Like other women in the book, she created her own ceiling instead of relying on others. This is a story that absolutely relies on spiritual inspiration rather than material strength, but the specific process is not that simple. Lauda paid a heavy price for this, which can be strongly proved by her book Esther (1985): "The secret of all this is to ensure the emergence of the magical secret recipe and its overnight success. I, Lacrimosa, went on working, devoted myself to details and sacrificed my sleep time.

Lauda has reached the pinnacle. She thinks all the expenses are worth it. The contribution made by the queen of cosmetics to changing the world of cosmetics is commendable.

Don't complain that the world is not perfect and ready-made just because you don't succeed. This is ridiculous and contemptible. Like all successful people, you should cultivate your passion for success, stick to your work and focus on details.

Why do opportunities often come inadvertently?

What are the opportunities? I'm afraid no one can say clearly, but Jews have proved in their own way that opportunities will come in various forms and at various times, such as a casual help you give others.

When Bainian's American law firm first opened, he couldn't even afford a copier. When waves of immigrants flooded into Toyota fertile soil in the United States, he accepted many cases of immigrants and was often called to the detention center of the Immigration Bureau in the middle of the night to lead people, constantly juggling between black and white. He drove a painted Ford car from town to town, trying to be a lawyer. Finally, the daughter-in-law became a woman, four telephone lines were changed, the office was expanded, and a full-time secretary was hired. The case-handling personnel started the "Mercedes-Benz" angrily and were treated with courtesy everywhere.

However, something unexpected happened, and he almost lost all his money to invest in stocks. More unfortunately, at the end of the year and the beginning of the year, the immigration law was revised again, and the number of professional immigrants decreased, and the door was suddenly left out. He didn't expect that it was almost overnight from glory to bankruptcy.

At this time, he received a letter from the president of a company: he was willing to transfer 30% of the company's equity to him and hire him as the lifelong legal representative of the company and two other branches. He couldn't believe his eyes.

He came to the door, and the president was a middle-aged Jew who was only 40 years old. "Remember me?" The president asked.

He shook his head, and the President smiled, and took out a crumpled $5 draft from the drawer of his huge desk, with the address and telephone number of lawyer Bainian printed on his business card. He really can't remember it.

"10 years ago, at the immigration office ..." The president spoke. "I'm waiting in line for my work permit. When I got there, the immigration office was closed. At that time, I didn't know that the application fee for work card had gone up by 5 dollars, the immigration office didn't accept personal checks, and I didn't have any extra cash. If I didn't get my work permit that day, my employer would hire someone else. At this time, you handed me 5 yuan from the back, and I asked you to leave your address so that I could refund the money to you, so you gave me this business card. "

He also gradually recalled it, but he still asked incredulously, "What happened later?"

"Later, I worked in this company, and soon I invented two patents. I wanted to send this money order on the first day I came to work in the company, but I never did. A person came to the United States to travel around the world and experienced many cold encounters and hardships. This five dollars has changed my attitude towards life, and I can't just send this draft ... "

There is justice in the world, and there is always a reward for giving. Although you don't expect to get an answer one day when you help others, it is this kind of effort without any conditions that will have unexpected results.