How to run the jeans business in Germany?

Levis is Levis, the name of the original creator.

Those numbers are the models of Levi's jeans. Every year or quarter, there will be some new models on the market.

50 1 is the most classic style, and there have been many copies, especially the old version that some hipsters sought after very long ago, and the speculation price can reach thousands or even tens of thousands ~

Model:

50 1 is a small straight tube with low waist (row buckle)

5 17 is a small horn with a low waist.

503 is a small straight tube with a high waist.

5 12 is comfortable straight pants.

553 is low waist boots pants (to be discontinued).

505 is original straight pants.

506 is the standard boots and pants.

508 is the standard straight pants.

550 is suitable for bell bottoms.

552 is straight pants that fit.

558 is a small horn with a low waist (the thigh part is narrow).

599 is ultra-low waist (it will expose the thigh groove)

55X are all women's clothes,

50X is neutral.

5 1X is mostly for men. Except 5 17

5 18 men's ultra-low waist trumpet (breasted)

5 19 men's ultra-low waist trumpet (zipper)

552 is straight pants that fit.

558 is a small horn with a low waist (the thigh part is narrow).

599 is ultra-low waist (it will expose the thigh groove)

90 1 low waist, hips, straight body and slim body

"advanced" series

As can be seen from the name of this series, it belongs to the higher end. The design is more fashionable and exquisite, and it is quite satisfactory. In Shanghai and Beijing, at least 1000 yuan is needed, while in the United States and Canada, it is generally less than 400 yuan.

1 series

"TYPE 1" is pronounced "TYPE ONE". This is a new series designed last year to commemorate the 50th anniversary of the birth of LEVIS/KLOC-0. Exaggerated style with a little street color. Last year, it was sold in Japan, Hong Kong and the United States. The male version deconstructs and reorganizes the punk spirit, and uses different printing techniques to exaggerate LOGO such as eagle line and double horse, while the female version highlights the bright and shiny feeling with silver powder, which makes people feel arrogant.

N3BP series

"N3bp"-This series was just released in Japan and Hong Kong last year. Simple design, inspired by a pair of Levi's S50 1944 jeans. At that time, during the war, materials were in short supply. Levi's had to abide by the material supply regulations at that time and try to reduce the material consumed by each pair of jeans, so he removed unnecessary details such as car lines, red flags and nails. Levi's? 50 1 seems simple, but from another perspective, it also means that what can be left is the essence of a pair of jeans. Levi's N？ BP is a masterpiece that embodies the essence of all jeans, which is significantly different from the structure of five bags of jeans, and is suitable for people who have no established concept of jeans.

Red cycle series

"Red Circle"-This series of trousers is easy to distinguish. You just need to see which belt buckle on the waist of your trousers belongs to the red cowboy. This is the series. Generally speaking, this series of pants is a bit versatile. It belongs to the Japanese market, but there are also several models in China.

Lady style "series

The princess cut jeans. Is it Levi's? The series specially designed for Asian female customers has also brought a new interpretation to "sexy" for the first time. Every detail on jeans is to highlight the graceful lines of women's legs, which is unique: "side pieces" are added on both sides of the pants, which makes the legs look particularly slender from any angle; The heart-shaped back pocket is smaller and taller than other series jeans, which makes the lines of buttocks more sexy and attractive, and also has the effect of improving buttocks; Straight stretch denim comfortably wraps the legs, just like the second skin of the body, which also makes the lines of the legs more prominent. Besides, Levi's Ladies' jeans use silver leather labels, studs and trousers buttons. This idea of replacing the traditional copper color with silver is not only bold but also makes the whole jeans more feminine.

"Levi's Engineering Jeans" Series (LEJ Stereo Cut Series)

LEJ Stereo Cutting Series is its second generation Levi's Stereo Cutting Series. The concept of innovation originated in Europe, inspired by the pursuit of free life attitude of modern young people, and designed a fashion series with both trend and sense of movement. With the slogan of "free activities", the design of the second generation is more ingenious and natural, so that the wearer's body can stretch naturally; Round three-dimensional pants pay attention to fashion sense; High-profile use of strong and bright colors to promote color chasers. The first generation of "running errands Free Step”Logo has been improved and applied to different details, such as the Free Step pattern on the side of Tee's car, the earrings and buttons of trousers, and the lining of trousers waist. The introduction of three-dimensional tailoring technology for the first time means that the reaction of cloth and human movement is considered in advance, and the future wearer's body movements are remembered. When your body meets jeans, you will no longer be bound. "Square cut jeans"-Levi's, who led the fashion, put forward the concept of "fashion extending upwards" in the spring and summer of 2006. Brand-new square cut jeans series, innovative ideas, exquisite details, only need to match a natural and comfortable coat, you can wear a sense of youth and fashion, and this dressing style just fits a person's dressing attitude.

"Red Label" Series

Levis? Red Tab, vibrant lemon yellow for women, and dynamic bright red for men; At the same time, offset printing, floating printing and metallic luster color system are used to decorate T-shirts, showing dazzling visual effects. All kinds of bright colors make the hot summer instantly full of strength and vitality. Red Tab uses a lot of mesh materials, which are smooth, light, breathable, soft and sweat-absorbent; In addition to emphasizing the stretching function, exquisite fancy weave and special tailoring make the functional fabric more textured. Continue the lively and bright colors and graphics of music, Levi's? Boldly adopt contrast color matching; For example, bright yellow and bright green on the football field, combined with digital patterns, show a strong sense of sports fashion.

"Red" series

Unlike the red Tab above, the red series takes the same high-end route as LVC. Since the launch of 1999, the response has been very enthusiastic. Its revolutionary design and appearance are one of the reasons for its popularity. The red design even influenced the later equally popular Type 1 and N3BP. Levis Red officially pushed Levis into the fashion field in the new century. Structurally speaking, the advent of Levis Red pioneered the latest 3D tailoring of blue jeans and changed people's previous impression of straight jeans. The stereoscopic visual effect of jeans recombines the basic elements of jeans and shows amazing alternative goods. Using 3D ergonomics and the original spirit of 50 1 jeans, it is manifested in the design of jeans hem, with comfort as the starting point, ergonomic pocket and enlarged strap for easy access, and brand-new leg lines for free movement. The fabric style is more straightforward, the weaving is rough and the feel is rough; The deviation of style from tradition gives people new imagination. Gold stitching is used, and leather pants are replaced with red square stitching. In the past, the red label of the red Tab was also changed to R, which highlighted the unique posture. The latest red series adopts double pocket design, replaced by black leather seal, and the curved flowers in the back pocket are coated with white oil. All trademarks use red stitching instead of traditional leather patches, while the words "Levis RED" are hand-printed on the inner trademark. Every design link injects originality, emphasizes personal style, and shows creativity and unique alternative style.

"Blue" Levi's Series

BLUE is the latest masterpiece of British UK LEVI design team after LEVI'S RED series-a cutting-edge fashion series with small quantity, high price and good quality. In order to maintain the quality of its products, the production place is in the charge of the Croatian factory specializing in the production of Levi's high-priced products, and the limited marketing method is the same as that of Levi's Red, which is only sold in a few shops in Europe. LEVI'S BLUE is currently available in a few Japanese chain boutiques and online auctioneers in Asia. LEVI'S BLUE adopts blue star white leather label, black star mortise, thin yellow eagle wing suture, thin waist with ring tea, yellow purple suture, big doughnut main buckle, star zipper and storage ring. 13oz greennost denim, which is the same as red 02A/W, is a tannin fabric interwoven with light green warp yarns and dark blue weft yarns. The weight of this fabric is solid enough, and it is natural and beautiful after painting.

"white label" series

The so-called special series mainly includes two series: color series and white jeans, which are designed on the basis of five packs of pants. Common ones are white jeans, colored pants, corduroy pants, and even 50 1 has been released in this series. Some white label series products are still marked with red. "

"Silver Label" Series

The series with the design concept of pursuing fashion has many themes, such as work, music, street dance, skateboarding, skiing and so on. Common overalls, functional pants and skateboard pants all belong to this series. However, there are fewer in China and more in the United States, all of which are 7 prefixes, 704.

"orange label" series

Prefixes 6, 8 and 9, the price reduction route, is also rare in China;

"Levi's Vintage Clothing" (LVC) Series

Original retro series.

Respondent: removed by love-assistant level 2 7-23 2 1:32

Levi's brand background

Levi's is one of the most famous brands in western America. It is also the name of Levi Strauss, the inventor of the world's first pair of jeans. Levi Strauss immigrated to new york from Germany at the age of 1847 17. He can hardly speak English. In the first few years in America, he worked for his two brothers. He sells cloth and household goods everywhere in remote villages and towns around new york and KFC. male

1848, a gold mine was discovered not far from San Francisco, which triggered the famous "gold rush". Strauss of Levi's left his home in new york and went to San Francisco to join the gold rush. He took several rolls of canvas for camps and caravans and sold them to the rapidly increasing residents, but he found that canvas had a better use, because an old gold digger said he wanted to sell pants that could withstand the rough use of gold panning, so he put it on.

Young Strauss soon opened his first shop in San Francisco. He produced many waist-length tights. People spread the news of this strong jeans. Young Strauss soon opened his first shop in San Francisco. He produced many waist-length tights. Later, he gave up canvas and made denim instead. This is a strong cotton cloth woven by a French textile mill with an unchangeable indigo dye. During the period from 1860 to 1940, Strauss designed many improvements for originality, including rivets, arched double horse skin labels, small flags in back pockets and so on. These are the world-famous trademarks of Levi's jeans. Levi Strauss has indeed become an American tradition. For people all over the world, it represents.

Today, jeans have become a "fashion" that can not only show the sexiness of all ages, but also be worn at any time without feeling out of date. Among all jeans brands in the world, Live's is like a century-old evergreen tree. From the day Levi Strauss, the founder of 1873 Levi's Jeans, produced the first pair of jeans, it was naturally associated with the American gold rush, the cowboy in the west and the American army, and even became a part of American history. It is hard to find a clothing brand in the world that has gone through the ups and downs of 100 years like Levi's, and its brand personality has remained unchanged, making it a leading fashion and jeans brand acceptable to all men, women and children in the world. This is the century myth created by Levi's brand.

After more than a century's efforts of five generations, Levi's brand has been registered in more than 60 countries around the world, always representing originality, honesty and innovation. Its product quality is not only famous for its wear resistance and firmness, but also its brand advertisements have won numerous awards and are praised by the world.

Levi's memorabilia

In the history of 150 years, Levi paid attention to the original commemorative creation and established its supreme position in the field of jeans.

1847

/kloc-Levi Strauss, the founder of Levi's at the age of 0/8, immigrated from Germany to the United States.

1853

Levi Strauss founded Levi Strauss Company in San Francisco, and made the first pair of jeans from canvas.

1855

Levi Strauss replaced the earliest canvas with French imported denim with blue warp and white weft.

1873

Levi's registered the first trousers with a striker to fix the seam of the trouser pocket. Since then, the word "jeans" has been used to refer to trousers made of twill.

1890

Levi Strauss & ampCO company coded jeans for the first time, and the world-famous 50 1 was Levi's first jeans model.

1905

S506XX started production (19 17 official batch S506XX). At this time, the first generation coat pocket was not covered, and the cheap version of coat 2 13 was also produced.

1928

S506XX and 2 13 put the covers in their pockets.

1936

RED TAB's products have started production.

194 1 year

S506XX, remove the cover again, but stop the production of red TAB, 2 13 (representing the production of cloth labels and black concentric hollow buttons).

1944

S506XX button with laurel pattern used during World War II.

1947

S506XX stopped production to produce 506XX, and the pocket was covered to produce 5 19XX (inside the blanket).

1952

506XX and 5 19XX were discontinued, and the second generation 507XX and 5 17XX (inside the blanket) started production, and the word R appeared on the label.

1954

Leather labels stopped production and began to use paper labels.

1962

507XX and 5 17XX were discontinued, and the third generation jackets 557XX and 559XX (inside the blanket) were started to be produced.

1966

557XX and 559XX were discontinued, 557 and 559 were put into production, and the words "every garment is guaranteed" at the bottom of the paper label were removed.

1967

Production 557 70505

1968

Production 70505 02 17

1969

Replace the big label with the small label. And began to become a little e.

1974

Levi's launched a series of washed jeans.

1978

Although many jeans brands of different designers have been put into the market, Levi's sales still exceed $2 billion.

1980

The sales of jeans have achieved unprecedented success, reaching 502 million pieces.

1984

Levi's became the representative costume of the American Olympic delegation and made a large-scale publicity for Levi's 50 1 Blues.

1986

Levi's jeans started to produce jeans with holes ahead of schedule.

1995

Www.levi.com website officially launched.

1996

LVC is officially listed, and it is a replica series based on levi's classic models.

1999

REDTM series was born, and 2 1 century jeans were innovated again.

In 2000,

Levi's stereo jeans series Levi's engineering jeans came out.

200 1 year

Levi's entered Chinese mainland and opened his first shop in Shanghai.

In 2003

Levi's150th anniversary, jeans130th anniversary. In the same year, the type 1tm series was born.

Levi's logo

rivet

The original function was to nail metal. Since 1837, it has become an indispensable part of all Levi's jeans. Cowboys found it uncomfortable to heat rivets when heating in front of a bonfire, so Levi's began to replace rivets with corner joints at 1937.

button

Do you know when the six buttons of Levi's jeans were zipped? 1942, according to the regulation of American government, the two buttons at the back of Levi's jeans should be removed. Now, except for the 50 1 model, the key design is retained. Levi's buttons will never rust.

Leather label

The legend of two horses. 1886 Levi's agreed to try on jeans. Tie a pair of jeans with trouser legs to two horses and drive them in opposite directions. It turns out that jeans can withstand such tension and tension. Since then, it has become a symbol of pride.

trouser pocket

A pocket for gold bars. Levi's trouser pockets were originally designed for gold diggers during the California gold rush in the1850s. Five-bag design has become the standard feature of Levi's blue jeans. Century-old sewing is firm, durable and comfortable.

corner joint

This is the joint point of Levi's jeans reinforcement structure. 1937 when the rivets on the back pocket are replaced by corner seams, they are particularly valuable. Since then, it has been used as a reinforcing and fixing point for the four corners of pockets, the front of trousers, belt ears and zippers.

Camping and field training

It didn't appear until 1950. Before that, there were button pants everywhere. Modern industry produced zippers, which caused a revolution in jeans. Now, Levi's products use the most durable zipper, which is very design-oriented.

sew

It only takes 10 minutes to sew a pair of jeans that can last a lifetime. Levi's jeans factories all over the world use the strongest sewing thread, the best handwork and production line to produce jeans that can last a lifetime.

Little flag

This was first introduced by Levi's. It became the symbol of 1936 genuine Levi's jeans, because more and more counterfeiters appeared at that time.