Summary of Personal Work in Fortune Company

Influenced by the national macro policy, the development of asset business is restricted to a certain extent. On the contrary, with the development of economy, people are getting richer, but the demand for financial management is growing, and the requirements for financial management services are also getting higher and higher. This year, China Merchants Bank, Hang Seng Bank and other joint-stock banks and foreign banks entered Zhongshan in large numbers. These banks are eyeing our mid-to-high-end customers and trying their best to rob our customers. In such a highly competitive business environment, in order to enhance our external competitiveness, bank leaders made decisive decisions and set up a wealth management team through competitive recruitment to help outlets maintain customers in different regions and improve the quality of the wealth management team. In June this year, 13 was officially launched.

Under the correct leadership of the Party Committee of the branch and the Office of the Director of Personal Finance Department, the Bank took the lead in achieving the business target of net profit exceeding 680 million in 20 17, actively preparing, deploying plans and implementing the target.

I. Completion of work performance objectives

By the end of June, 1 1, the number of middle and high-end customers in the jurisdiction had increased year-on-year, and the assets of middle and high-end customers were million yuan, an increase of million yuan. The marketing of key products, including fund marketing, was 1 10,000 yuan, and the completion rate of each product was RMB wealth management products * * *, a year-on-year increase.

Second, the main work measures and results

According to the responsibilities of the wealth manager of the branch, the central and western regions we are responsible for include the central branch, the north branch, the west branch, the south branch, the Shaxi branch and the Dayong branch *** 18 outlets. Our work mainly includes strengthening the guidance to the wealth management managers in the jurisdiction, assisting the sub-branches to absorb deposits and sell products, and introducing high-end services based on private banks.

During the half year's work, I always earnestly performed my duties, closely cooperated with the branch to complete all the work indicators issued by the provincial bank, and implemented all the work arrangements and requirements of the branch around the business objectives of "outperforming the market" and "taking the lead in achieving the goal of tens of billions of profits". Run the outlets frequently, make more phone calls, go all out, market customers with regional outlets, promote the sales of key products, and promote the double growth of middle and high-end customers and assets. Do training, send text messages, and do everything possible to maintain good and effective communication with district financial managers, so as to promote the comprehensive quality of financial managers, especially professional skills, marketing skills and compliance and internal control. Actively organize financial managers' team activities, enhance the sense of belonging, and unite all team strength. As the beginning of a new chapter in branch wealth management, our work has achieved certain results under the care of bank leaders and the leadership of the director's office, and accumulated some successful experiences for the rapid development of our gold bar line in the future.

(A) based on their own duties, be a good financial manager.

First, do a good job in the training of financial managers. Financial managers cooperate with each other to complete the training of new financial managers in the whole jurisdiction, including professional ethics education, risk internal control requirements, daily work norms, product knowledge popularization, marketing skills sharing, etc., and send PPT specially made for classes to outlets for front-line marketers' reference. At the same time, the training work will be regularized, and new business and new products will be trained in time.

Second, do a good job in the daily work guidance of financial managers. Timely convey the current key marketing information of the branch to all financial managers, and make appropriate analysis, so that most financial managers can make use of the situation and cooperate with the smooth development of various businesses of the branch.

The third is to do a good job of technical support behind the financial manager. We have made a formula for calculating the fixed investment of the fund on a regular basis with EXCEL form for all marketers to demonstrate, which has been positively praised by the financial managers and achieved initial results. As soon as the interest rate information comes out, that is, whether to transfer after raising interest rates, we will calculate the number of days in each term and year for the reference of the whole jurisdiction, thus reducing the workload of wealth management managers. On the other hand, according to the personalized needs of financial managers, we can compare data, compile tables, do analysis and find products at any time to meet the service needs of high-end customer marketing.

Fourth, stay at work, set an example, and try to practice teaching for new financial managers. From the experience of two outlets in the jurisdiction, the effect is obvious, and the breakthrough sales of products have been realized during the stagnation period. At the same time, it has also been highly recognized by customers of outlets for the wealth management manager of China Bank.

Fifth, performance tracking, timely affirmation of well-done financial managers, more spiritual encouragement, so that they gradually enter a virtuous circle. For those who are temporarily behind in their grades, learn more and communicate more, and do everything possible to help them make progress. At the same time, suggestions are put forward, and outstanding personnel whose sales performance has reached certain targets are notified and praised by email, and the sales of key products of our bank are summarized every time, and the competent president is specially invited to award trophies to encourage them, thus forming the sales atmosphere of the wealth management team.

The sixth is to care about the life of the financial manager beyond 8 hours and do a good job of home visits. Pay attention to internal control, especially remind. During the operation of Sun Wen Zhonglu Sub-branch and Shi Qi Sub-branch, together with the director of Sun Wen Zhonglu Sub-branch, we focused on the customer service and daily work of the wealth management manager during the transition period, reminding the branch directors to pay attention to its dynamic changes and prevent accidents.

Seventh, organize the leisure activities of financial managers after work from time to time, adjust the life of financial managers and enhance team cohesion. For example, the Happy Summer Dinner for Financial Managers and the Guifeng Mountain Climbing Competition in Jiangmen promoted mutual communication and increased the sense of belonging of financial managers.

(2) Try to assist branches in absorbing deposits and selling products.

In this year's work, the superior bank attaches great importance to the work of savings deposits. To this end, banks also regard it as the top priority of their annual work, especially.

As a team established to serve mid-to high-end customers, first of all, in response to external competition, we have joined forces in Qi Xin, exchanging information and sharing resources, fully communicating and cooperating as a team, seizing every opportunity, striving for foreign capital and enhancing market share.

For product sales, we contacted the financial manager and kept in touch with the branch director. At the same time, we also actively cooperate with the work requirements of the president of the branch, make a good marketing plan and market customers together.

This area played a good leading role in the early sales of 20 10 panda gold coins, which triggered a good effect of the whole bank's pursuit of sales. In the sales commendation of key funds, Guo Fu Small and Medium-sized Fund and BOC Li Shuang, all three newly hired financial managers in this district won awards and won the newcomer award, and two relatively young financial managers also won the victory trophy of sales and completion rate.

(3) Carry out a series of customer activities and rely on private banks to introduce high-end service content to enhance the loyalty and contribution of high-end customers.

In order to enhance the loyalty and contribution of mid-to-high-end customers to the Bank, attract new customers and increase new financial assets, we visited customers together with outlets to meet and stimulate customers' needs, and invited private bankers, investment consultants and other teams to make asset allocation suggestions for customers, thus successfully realizing product sales. Planned and organized a series of customer maintenance and value-added activities. With the strong support of the branch, the Mission Hills Summer Camp for the children of high-end customers was successfully held. At the same time, in conjunction with private banks, we will organize contracted customers to visit private banks, watch the rehearsal party for the opening ceremony of the Asian Games, and give lectures on health monopoly for middle and high-end customers. Develop the traditional advantageous business of China Bank, and invite the professional institutions of studying abroad under the Guangdong Provincial Department of Education to hold lectures on studying abroad to publicize our foreign exchange and other related businesses. Join hands with overseas institutions of BOC and conduct seminars on investment immigration in Hong Kong with BOC Hong Kong for customers interested in investment immigration.

(4) Support the online work of IT blueprints of branches with practical actions, and contribute what the wealth management manager can to 100 birthday celebration.

This year is an important and crucial year for our IT blueprint work for many years. With the work of the branch, our wealth management manager also worked overtime without regrets. Even when I went home to visit relatives during the National Day holiday, I did not hesitate to return to Zhongshan in advance after receiving the overtime notice, and enthusiastically devoted myself to the it blueprint work of our bank.

Three. Existing problems, causes and improvement plans

In June, I began to try the transformation of financial management mode. After half a year's practice, financial managers have played a certain role in maintaining high-end customers, cultivating financial management teams, imparting professional knowledge and selling products. However, our work is still in the exploratory stage, and the results of our work are not significant enough. In some jurisdictions, there are some shortcomings in the outlets, such as less sales activities of wealth managers, unsatisfactory product sales, stagnant performance, weak customer base and insufficient growth potential of savings deposits. In the new year, we will closely focus on the work arrangements of branches and the new requirements of the Board of Directors' Office for wealth management, and promote the effective development of all work in a targeted manner to achieve new breakthroughs.

At the beginning of the "Twelfth Five-Year Plan", under the current high inflation economic environment, people's savings deposits are in a state of "capital preservation, interest preservation and non-preservation", which provides a broad development space for our wealth business. Taking advantage of the new trend of the new five-year national development plan, we plan to continue our efforts next year.

(a) the daily standardization of wealth management, and comprehensively improve the comprehensive ability of wealth management.

Check the sales activities of financial managers into their daily work, and comprehensively improve the sales skills of financial managers by increasing the necessary quantitative daily work, standardizing daily work, accumulating excellent experience.

The second is to improve their wealth management services and enhance customer loyalty. Guide the classified and graded marketing of regional high-end customers, improve the routine of high-end customer value-added service activities, and improve customer contribution.

(2) Improve the allocation of financial managers in outlets and do a good job in team building.

As an important marketing force of the Bank, financial managers have made great contributions to business development. To overcome the difficulties and cooperate with the sub-branches, the allocation rate of financial managers in outlets will be 65,438+000% at the beginning of next year. At the same time, it is necessary to urge financial managers who do not have sales qualification certificates such as funds and insurance to obtain qualification certificates as soon as possible to ensure the smooth and smooth legal and compliant sales of banks.