What are the forbidden words in the advertising law? How can it be a taboo?

According to the forbidden words in Xinhua News Agency News Report (the first batch) published in News Review Dynamics No.315, the forbidden words in media reports are stipulated.

The new advertising law prohibits the classification of advertising words-including but not limited to the words listed below.

20 general prohibitions

0 1-most

The best, the best, the best, the favorite, the most profitable, the best, the best, the best, the highest, the highest, the most luxurious, the lowest, the lowest, the lowest, the cheapest, the lowest price in history, the most popular, the most fashionable, the most concentrated, the most consistent, the most comfortable,

02- 1

1. China is the first, the whole network is the first, the sales volume is the first, ranking first, unique, the first brand, 1, TOP 1, unique, the first in the country, left over, only once a day (one paragraph), the last wave, one of the top X brands in the country, the highest sales volume (need to be certified by the Housing Construction Committee,

03- Level/Level

National, International, World-class, Million, Million, Star, 5A, Grade A, Super Grade A, Grade I, Grade II, Grade III, Grade X and Grade 100. ...

04- Extreme Words

Top (top/cutting-edge), top enjoyment, advanced, top quality, excellent (excellent/absolute), ultimate, extreme, perfect, excellent (excellent), ultimate, supreme, perfect, genuine, genuine, perfect, grand finale, award-winning, unprecedented, peerless, out of print and unparalleled.

05- Scarcity

Never before, never after, out of print, rare, rare, rare, unique, nonexistent, rare treasure, rare in the world, rare, unprecedented, rare, rare, few, only a handful. ...

06- Exclusive

Exclusive, original, independent, developer, founder, founder, inventor ...

07- First/Family/Country

First, exclusive, starting, chief, capital, first choice, second to none, national first, recommended by national leaders, national entrance, national residence, first time, filling domestic gaps, international quality, national sales champion, China famous. ...

08- Golden

Gold shop, gold value, gold location ...

09- Brand

Big brand, gold medal, famous brand, trump card, leading listing, superstar, famous, head, supreme, peak, XX king, king, leader, royal, leading listing, well-known trademark, well-known trademark of registered goods. ...

10- collar

World leaders, leaders, leaders, leaders, pioneers, pilots, leaders ...

1 1- suspected of false propaganda

Unprecedented, unprecedented, permanent, omnipotent, 100% (100%), ancestral, special effects, invincible, pure natural, authentic, super, super XX…… ... ...

12- authority

Special supply, exclusive supply, expert recommendation, recommendation of national xx level leaders, and use of RMB patterns (except those approved by the central bank) ...

13- Exemption from inspection

Words that claim that quality does not need to be tested, such as quality exemption, national quality inspection and sampling inspection.

14- Suspected of defrauding consumers

Click to receive the prize, congratulations on winning the prize, all free, click to have a surprise, click to receive, click to turn around, receive the prize, and draw a lottery. ...

Gifts should indicate the name, price, quantity and expiration date. ※

15- suspected of inducing consumers

It's going to be sold out soon. If it's sold out, it's gone if you don't grab it. It's the lowest price in history. It won't be cheaper. It won't be missed (if you miss it, you won't have a chance). It never happened. Thousands of people snapped it up, the whole people snapped it up, got it for free, lived for free, paid down (free of down payment), and the price was set by you. ...

16- Education Commitment

Go to school, escort education, one-stop education, stay in the school district, give priority to admission, 12 worry-free education, worry-free all the way, and let the children win at the starting line. ...

17- Hukou

The hukou commitment, blue-printed hukou, immigration commitment, and buying a house have all been solved. ...

18- investment/value

Appreciation value, low value, natural value, 100 billion value, return on investment, crowdfunding, copying, stock trading is not as good as buying a house, the appreciation potential is wireless, and you can earn it if you buy it. ...

19- time correlation

Countdown, now, now, only, weekends, anniversaries, bargain parties, shopping parties, flash purchases, brand groups (there must be an event date), end at any time, raise prices at any time, and reduce prices immediately. ...

Time-limited activities must be specific: today, today. ※

20- foreign languages

Traditional Chinese characters, using foreign languages alone, or combining Chinese and English (Chinese is needed when foreign languages appear)

Forbidden words in special commodity advertisements

0 1- food

1. 1 Pseudowords such as ancestral, suppression and secret system.

1.2 Exaggerated words such as power, special effect, full effect, powerful effect, miraculous effect, high efficiency, quick effect and miraculous effect.

1.3 prescription, compound, treatment, anti-inflammatory, blood circulation promoting, blood stasis removing, cough relieving, detoxification, curative effect, prevention and treatment, cancer prevention, anti-cancer, heightening, intelligence improving, names of various diseases, etc.

1.4 vulgar or feudal superstitious words such as Shen Dan and immortals.

02- Cosmetics

2. 1 Absolute terms such as special effect, full effect, powerful effect, miraculous effect, high efficiency, quick effect and super strength.

2.2 False words such as pure natural, skin changing and wrinkle removing.

2.3 medical terms such as prescription, prescription, medicine, therapy, therapy, treatment, stretch marks, and the names of various skin diseases.

2.4 Words indicating or implying medical functions and functions such as antibacterial, bacteriostatic, sterilization, bacteriostatic, anti-inflammatory, anti-allergic, anti-allergic, freckle-removing, scar-removing, hair growth, hair loss prevention, liposuction, slimming, face-lifting and stovepipe.

03- Drugs and Medical Devices

3. 1 Commitment clauses such as safety, no toxic and side effects, invalid refund, no dependence, and insurance company commitment.

3.2 Terms such as household necessities, best selling, snapping up, trial, etc.

3.3 Expressions or adjectives indicating sexual organs

3.4 Take children as the object of appeal and introduce medical devices in the name of children.

04- Real Estate Related

4. 1 Feudal superstitious terms including geomantic omen and divination, such as: getting rid of the wind to get water, gathering wealth to get angry, treasure land, holy land, mansion, Long Mai (your pulse), mythical figures in the East and the West, land of Long Mai, land of geomantic omen, and harmony between man and nature.

4.2 feudal terms such as Imperial City, Imperial Land, Royal Family, Royal Family, Imperial Palace, White House, Palace (House) and Imperial House.

4.3 CBD coordinates, CBD core, urban core, you are in the city center, I am in your heart, center, center, center, key point, hinterland, landmark, city center, above the world and other words that cannot prove the specific geographical location.

4.4% purchase rate, hot sale of X billion yuan,% greening rate and other data terms without evidence.

4.5 Other provisions:

The location of the project shall not be expressed by the time it takes for the project to reach a specific reference (for example, only 30 minutes away from XXX).

It is not allowed to mislead the public about planned or under-construction transportation, commercial, cultural and educational facilities and other municipal conditions (such as subway superstructure).

Pre-sale of real estate, but without obtaining the pre-sale permit of the project, shall not publish real estate advertisements.

Does not contain feudal superstitions such as geomantic omen and divination. The description of the project shall not violate good social customs.

No financing or disguised financing.

It shall not contain commitments such as household registration, employment and further education.

Pre-sale and pre-lease of commercial housing shall not involve decoration.