Success is an inspirational story that stands at the forefront of the times.

Success is an inspirational story that stands at the forefront of the times.

He was born in Malaysia. My parents and uncles immigrated from Fujian, China. His family opened a small shop in Singapore, dealing in daily necessities such as flour, rice and candy. After graduating from high school, he began to learn to do business.

At the age of 24, my father died. At the suggestion of their mother, the two brothers jointly funded the establishment of "Guo Brothers Co., Ltd.", which still deals in rice flour candy. After voting, the brothers decided that he would take charge of the company. The transportation cost of rice noodle candy business is high and the profit is thin. Others use this business as a springboard, but Guo Brothers has been doing it for more than ten years. Everyone is puzzled, and he firmly believes that there is a lot of profit space in it. He does everything by himself, strictly controls the quality and purchase price, and operates in good faith, so that this business can be done smoothly. He is not satisfied, he is looking for a broader market space.

From 65438 to 0948, Britain invaded Malaysia and Malaysia became a British colony. British businessmen used futures financing to rob Malaysia's rice and flour market, and his company's interests were greatly affected. At that time, futures were still a new thing. Many people get rich overnight, but many people lose their money overnight. In order to find out these new things, he left the company to his brother and decided to study finance in England. His brothers dissuaded him. He said that if we want to make great progress, we must stand in the forefront of the times. I want to learn advanced financial management concepts and use these concepts to make the company bigger and stronger. He persuaded his brothers to go to England alone. This walk is five years. In the past five years, he has been familiar with the management channels and advanced management concepts of futures, and has conducted an all-round inspection of the sugar he manages. Five years later, when Malaysia became independent, he hurried back to Malaysia and started his second venture.

This time, he positioned his career in sugar production. He established a business model of raw materials, processing and sales in Malaysia. This model increases the profit margin and enhances the ability to resist market risks. This was very advanced at that time. Not only that, he used the advanced concept of futures management at that time, and soon expanded his sales network from Malaysia to Japan, China, the United States, Britain and so on. , and controlled 65,438+00% of the world sugar and 80% of Malaysian sugar, becoming the world's six largest sugar Wang Zhiyi. However, he is not satisfied, he wants to advance to a higher field.

197 1 year, he started his third venture. The adventure was inspired by a novel called Lost Horizon. In the novel, a fictional place called Shangri-La is located in a fairyland among the mountains in Tibet, which makes people living in it feel unprecedented peace. This novel has been published for decades and has millions of readers. However, unlike other ordinary readers, he wants to turn this fantasy into reality so that everyone can feel its existence and warmth. He built the first Shangri-La five-star hotel in Malaysia. Hotels make customers feel the warmth and comfort like a paradise, which has caused an uproar in the world. He suddenly stood at the peak of hotel management in the world.

After decades of hard work, he has made Shangri-La Hotel all over the world. At present, Shangri-La Group has 54 hotels with more than 24,000 rooms around the world, and 54 hotels are under construction. The business scope covers Hongkong, Australia, Canada, Chinese mainland, France, India, Japan, Macau, Maldives, Philippines, Qatar, Seychelles, Thailand, United Arab Emirates, Britain, the United States and other countries and regions. Shangri-La Group has become one of the largest hotel groups in the Asia-Pacific region. He is known as the "giant of the hotel industry", and his reputation even exceeds that of the "sugar king".

His name is Guo Henian. In 20 10, Forbes listed it as the top ten richest people in Asia, with a net worth of $4 billion. His famous saying is that success is to stand at the forefront of the times!

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