LAUREN brand introduction and selling points?

Ralph Lauren comes from the United States and has a strong American flavor. Polo by Ralph Lauren and Ralph Lauren, two brands under the name of Ralph Lauren, have pioneered the field of high-quality fashion sales around the world, continuing to carry forward the reputation of designer Ralph Lauren and the glorious image of the Ralph Lauren brand. Ralph Lauren was born on October 14, 1939 in a Russian immigrant family that was not romantic. His original name was: "Ralph Lifschitz". When he was young, Ralph Lauren had no fashion ambitions, he was just a little interested in clothing. At that time, other boys were dressed like Marlon Brando, wearing jeans and motorcycle shirts, but he was the only one who dressed elegantly, like a college student. When he was eleven or twelve years old, his well-dressed clothes made people laugh and ask him what he was wearing now. His early education in fashion came from movies and Esquire magazine. His idols are the Duke of Windsor and Katherine Hepburn. When Ralph Lauren was 16 years old, his brother Jerry (currently the boss of Polo menswear) suggested that their brothers change the often-made fun of Lifschitz surname. After racking their brains to search, they finally found "Lauren" with a harmonious rhyme. After completing high school, Ralph Lauren took a business class at the City University of New York, but gave up after two years. The university could not fulfill his wishes. "A campus where men and women wear V-neck sweaters is nothing new." He told Time Magazine in 1986. He found a job at a glove dealer and then sold ties at A. Rivetz & Co. During the same period, he began designing his own ties, eventually finding a supporter and starting his own business. He called the company Polo Fashions. Polo ties have colorful Italian patterns and are twice as wide as standard ties. Of course, they are also twice as expensive as standard ties. As soon as these ties came on the market, they quickly flew into hundreds of households like dandelions blown by the wind. In 1968, Ralph Lauren entered men's clothing and quickly found a market entry point. On the one hand, those students from prestigious Ivy League schools say they want "it" to dress them up, but on the other hand, they don't want too much. Polo clothes are brighter than boring office clothes, but not as exaggerated as hippie outfits. In 1971, he opened his first store. In 1972, he entered women's clothing. Ralph Lauren's casual and elegant style had a great influence on the fashion of the 1970s. The millions of pieces of furniture finally made the designer and his equally beautiful wife shine and become celebrities. In 1974, the costumes designed for the re-filming of "The Great Gatsby" (editor: American Classics) aroused people's craze for the Anglophile image of tweed because of their suave demeanor. The next star's assignment: Diane Keaton's slouchy yet boyishly playful outfits. This also set off a fashion trend, and licensing agreements followed. In 1978 it was boys' clothing, in 1981 it was girls' clothing, in 1982 it was bags and glasses, in 1983 it was furniture, and in 1985 it was perfume and handbags. In the mid-1980s, his sportswear suddenly created a cult of personality for him. In 1986, Ralph Lauren opened his flagship store on Madison Avenue. This store is a revolution in concept, because it is the first store designed according to the designer's own "microcosm". The store attempts to create an "old world" country club atmosphere, but everything in the store is for sale, from wallpaper to turntables. Or as Ralph Lauren himself said: "The purpose of my design is to realize people's dreams - the best reality imaginable." Ralph Lauren himself is actually the best example of the realization of this American dream: he built a US$5 billion business center and his own fashion empire. Ralph Lauren is a high-end fashion with a strong American flavor. The highly stylized styles are the core of two famous brands under the name of Ralph Lauren: "Ralph Lauren Women's Wear" and "Polo Men's Wear". * With the same characteristics, Ralph Lauren fashion is a presentation of inspiration that combines fantasy, romance, innovation and classicity. All design details are based on a value that will not be eliminated by time. The main consumer class is consumers with middle income or above and celebrities. [Edit this paragraph] Ralph Lauren's products POLO is RALPH LAUREN's young sub-line. It is not expensive and is very popular among working white-collar workers. It is more well-known in China than its main brand RALPH LAUREN, and a Polo coat only costs more than 200 US dollars. PURPLE LABEL, commonly known as the purple label series, is RALPH LAUREN's most high-end series, using purple, which symbolizes nobility and royalty. Purple Label is RALPH LAUREN's most high-end series. Only through it can the essence of the master's design be reflected. It is widely recognized by mainstream European and American societies and is basically made in Italy.

It's not on the same level as POLO. The shirts are probably five times more expensive, let alone the others. This is the name of the title, which is not reflected on the main logo. It is just the white RALPH LAUREN words embroidered in English circles on the purple bottom. The RLX RALPH LAUREN series has now replaced the discontinued POLO SPORTS series. The series launched after the brand integration of POLO company focuses on professional mountaineering and diving sports. Looking for design inspiration from sportswear, on the other hand, it designs professional clothing accessories specifically for such sports. In just two or three years, it has occupied a fixed market share in high-end sportswear and formed a complete brand line. RLX mainly focuses on in-depth research on fabrics and emphasizes the application of high technology in clothing. In terms of external styling, it pursues simplicity and neatness, emphasizing sports functionality and comfort. The starting price is also comparable to mass products such as NIKE and ADIDAS. Incomparable to sports brands. RЯ RALPH; LAUREN BY POLO's retro series. A perfect interpretation of American retro style. The POLO men's retro series appeared in the mid-1980s, but it is unknown when it was discontinued. It was put back into production last year, showing the passion for the most original and traditional American style. It has completely influenced the dressing style of a generation of men. It is also the origin of the classic POLO shirt in RALPH LAUREN. The so-called top 10 brands most worth owning by men (POLO's POLO shirts and ARMANI's suits are all included in this list) are derived from the retro washed style of DOUBLE R. The classics start here. All products in the DOUBLE RL series are distressed and washed. The distressed + retro style is worthy of admiration by every masculine man. RRL has not seen any imitations so far. Ralph Lauren is the women's clothing series of POLO Company. Among them, there are BLUE LABLE and BLACK LABLE which are the most widely sold. All POLO women's clothing in China counters are RL's BLUE LABLE series. The price is relatively approachable. But its black label products are high-end series. Before the COLLECTION series was withdrawn last year, it had always been the most expensive POLO women's clothing. Take shirts as an example, they are basically priced around US$200. And its cashmere products are the most luxurious. The Black Label series, like the Purple Label for men's clothing, uses fabric as its biggest selling point. No matter which kind of ready-to-wear it is, the fabrics are all exquisite. The texture feels very luxurious. Black label is a luxury product in POLO, and its taste has always been positioned at elegant and fashionable women. The design style is very mature and stable. As of this year, no Polo horse logo is embroidered on any of Black Label’s clothes. But this year, on the official website, I actually saw the POLO horse logo appearing on BLACK LABLE's ready-to-wear clothing. It seems that its most luxurious status is gradually being replaced by the COLLECTION series. BIG PONY BIG PONY is a series launched by RALPH LAUREN in 2005. It is currently available in mainland China. Its logo uses an enlarged version of the horse logo instead of the traditional machine-embroidered small LOGO. Since it was exposed at the US Tennis Open, it has quickly become popular all over the world, especially in the United States. Supersonic is popular in Japan and Southeast Asia, which is good at chasing trends. The threads used in its iconic machine embroidery in Malaysia can only be customized by a British clothing studio. The horse logo embroidery method and thread layout are commercial secrets. Its studio is also responsible for all hook logo business in NIKE's series of clothing products. The reason is like the red flag of Japanese single LEVIS. No matter what year the style is, it is the only foreign company. The company's customer service is the same.

This brand is more suitable for people who like to be more casual ~ the upper body feels looser ~ suitable for people over 30 years old