Jobs, why didn't you come to China until you died?

Bill? Gates has been to China, Paul? Otellini has been to China, Schmidt has been to China, and almost all the leaders of technology companies in the world have been to China. Only Jobs has never been to China before he left this world, and he has never planned to go to China for a walk. This is Jobs' arrogance and prejudice-he is in our nature. Arrogance: Jobs is an artist, not a businessman. Jobs is an extremely arrogant person, even called "the devil". He is like an extremely proud child who has been doing whatever he wants all his life. His attitude is insolent and unreasonable. In order to avoid the responsibility of raising illegitimate children, he said in court that he was "impotent". He is stingy and narrow-minded. "If necessary, I will use my last breath and spend $40 billion in Apple Bank. I want to destroy Android because it is a stolen product "; He is arrogant and pretentious, and requires every Apple employee to worship himself. If he is not satisfied, he will be fired immediately ... It is hard to imagine that such a person will become a CEO, and it is even harder to imagine that a company led by such a CEO will become the largest company in the world in just a few years. Why? Because Jobs is an artist, not a businessman. He doesn't care about anything, what consumers need, or money. He only pays attention to products and design, and designs perfect products, far exceeding the needs and imagination of consumers. When you find the benefits of my product, you will naturally come to us. "Market demand", these four words are not in Jobs' dictionary, and his creativity is always ahead of demand. Yes, Jobs, who calls himself an artist, has this arrogance in his bones. He doesn't pay attention to the market, especially the China market. Like other markets, Jobs has no reason to pay special attention to this place with a large number of users and unlimited market potential, because the market cannot inspire him. The creativity of Apple products comes from the designer's brain, not from the market, at least in Jobs' mind. When Apple launched its first iPhone in 2007, Jobs made it clear that "the iPhone will not enter the China market for the time being". In the era of Jobs, Apple put China together with North Korea, Viet Nam, Laos and other countries, which was its most neglected marginal market. An Apple executive once said, "The root of Apple's problems in China is Steve Jobs, who has never been to China once. In his view, the China market is not even as good as Malaysian. " Prejudice: China couldn't attract Jobs' heart. Jobs loves Zen and has been to Japan many times in his life. Steve Jobs's introduction to Zen, The Heart of a Zen Master, is the work of a Japanese Zen master. His talents, including his unique strategic thinking and aesthetic art design, are deeply influenced by Zen. He is a person who follows his heart all his life, and things that are not interested will never enter his brain. Undeniably, Apple's entry has completely stimulated the domestic business environment of plagiarism and cottage replacing innovation. This atmosphere of quick success and instant benefit in the wave of reform is somewhat incompatible with Jobs' pursuit of innovation in the world. Coupled with the fact that many "fruit fans" immediately "jailbreak" and install pirated software after buying Apple products, Jobs seems to equate these with the China environment. Unfortunately, Jobs didn't enter China and China culture in the end. I believe that after real in-depth contact, he may change his prejudice and incomprehension of this place. The intersection of Chinese and western cultures is bound to spark, but it has become the general trend in the future and will inevitably be called the mainstream. Apple has begun to put the China market in an important position. Ever since Apple began to face up to China's torture of the "poisoned apple" incident, since Cook officially took over Apple's previous visit to China, and received an important part of Apple's performance from China Marketing Camp ... Many examples show that Apple has begun to pay attention to the China market. However, these did not change the maverick Jobs after all, and he still stubbornly maintained his original view of China. Jobs said, "Remember that you will die" helped me point out the important choices in life. Because all the honor and pride, embarrassment and fear will disappear before death. What I see is what really matters. When you are worried about what you will lose, "Remember that you are going to die" is the best antidote. If you can empty everything, you have no reason not to follow your heart. "Yes, he is such a person who only follows his own heart, products, design, Zen and pride ... that's all he has in mind, which is why products that change the world can be born in his hands, and a legendary Apple company can be born.