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China's Classical Business Jokes
Books such as Biography of Huo Zhi, Yu Ion, Miscellaneous Notes of Yan Jingjing, Think Tank, etc. all have records of ancient businessmen. Ten secrets of ancient businessmen doing business: knowing the place to win and choosing the place to make money. Sun Tzu's art of war said: those who have the terrain help the soldiers.
Expect the enemy to win, calculate the danger, distance, and go to the general. He who knows this and fights wins, but he who doesn't know this and fights loses.
It can be seen that the terrain is important for combat and it is also necessary for generals to observe. Doing business is like fighting, shopping malls are like fighting, businessmen are like generals with thousands of troops, and wise generals often occupy favorable terrain and eventually win the war.
As a great strategist in the Spring and Autumn Period and the Warring States Period, Fan Li knew this well. From a strategist's point of view, he thinks that pottery is an ideal place for goods trade.
So he chose Tao Di as the marketing point. Sure enough, in nineteen years, he became a world-famous woman, and Tao Zhugong's reputation became a household name from ancient times to the present, leaving his name in history. According to Records of Historical Records and Biography of Huo Zhi, after the State of Qin destroyed the State of Zhao, the immigration policy was implemented. At that time, many people bribed officials, refused to move and asked to stay where they were. Only the wealthy businessman Zhuo asked to move to the remote Wenshan. He took a fancy to the fertile land, rich products, simple folk customs, residents keen on buying and selling, and good business development.
A few years later, Zhuo became a world-famous rich man. This concept of both serving time and choosing a place was accepted by later businessmen.
Yangzhou, Jiangsu, the capital of Huaizuo and the best place for Zhu Xi, is located at the north-south crossroads, with developed transportation, convenient water transportation and frequent cargo exchanges. Its land is rich in tea, salt, silk and silks, and many businessmen come in droves. At that time, businessmen from the Qin Dynasty and Shanxi Province settled here.
The famous Huizhou merchants started from here and dominated the rivers and lakes. Second, buy when it is cheap and sell when it is expensive. Fan Li and Bai Gui, the ancestor of Shang Dynasty, believe that it is cheap to buy expensive; It's expensive when it's expensive.
It is emphasized that businessmen should be good at catching business opportunities, seize opportunities and seize the opportunity to buy and sell. The profit of business comes from the difference between buying and selling.
Once you find the right time to buy and sell, you should make a decisive decision like a wild animal. In Wei Wenhou, China people pay attention to farming, while Bai Gui is willing to observe the changes of the times.
When the harvest is good, he buys grain and sells silk paint. When silk came on the market, he bought a lot of silk and sold grain.
He once said: I am as resourceful in business as Yi Yin and Jiang Taigong; In judgment, it is no less than Sun Bin and Wuqi; In law enforcement, it is no less than Shang Yang. Some people's wisdom can't improvise, their courage can't be decisive, their kindness can't be chosen properly, and their stubbornness can't stick to principles.
Therefore, after such a person has learned from me, I will not teach him how to run a business. This passage fully expounds his punctuality and wisdom in grasping the opportunity of buying cheap and selling expensive.
Bai Gui's business principles and experience were praised by later businessmen. He used his own business strategy and carefully managed it, so that his family was exhausted.
Thirdly, from the end, it is known that Gou Jian, the King of Yue who predicted to make money in the Spring and Autumn Period, was ashamed of the death of his country by snow and worked hard all day. When he learned of the drought in Wu, he bought a lot of grain from Wu. In the second year, Wu was short of food, and people's lives were difficult. The hungry people had no food to eat and complained, so the State of Yue took the opportunity to rise up and destroy the State of Wu.
Hard work pays off. The King of Yue eventually became the overlord, ranking among the five tyrants in the Spring and Autumn Period.
Here, Gou Jian, the King of Yue, did a great thing. The wealth he created is not a treasure, but the hegemony of a country and the world. It is a successful example of the political application of the merchant's way.
According to records, a fire broke out in Lin 'an City in Song Dynasty, which damaged fish ponds. A merchant named Pei caught fire in his shop. Instead of putting out the fire, he lured people out of the city with money to buy bamboo tiles, reed rafters and other building materials. After the fire, everything was in a hurry, and building materials were in short supply in the market. At this time, Pei's businessmen took advantage of the situation and made a fortune, earning dozens of times the value of the store and meeting the needs of the market and the people.
Seeing a leopard in a tube, keen observation and accurate judgment are the source of wealth for businessmen, and they are also one of the necessary abilities for businessmen. Fourth, small profits but quick turnover, no one dares to stay expensive. Ji Ran, a pre-Qin business theorist, believed that "expensive is cheap, cheap is expensive" and advocated that "expensive is as cheap as jade"
Sima Qian once said, "Buy for three dollars, buy for five dollars cheaper", that is to say, greedy businessmen can only make a profit of 30%, and businessmen with small profits but quick turnover can make a profit of 50%. According to "Biography of Li Yu", there are three businessmen dealing in the same commodity in the market together. One of them sold at a reduced price, and there were many buyers. They make a lot of money a year, while the other two refuse to sell at a reduced price, resulting in far less profit than the former.
Sean, the counselor of Emperor Gaozu Liu Gang, sold scissors to people during the day and came back to study at night when he was studying in Huangshigong in his early years. Later, he felt that he didn't have enough study time, so he divided the scissors into three classes: upper, middle and lower. The price of first class is unchanged, the middle class is one penny less than the original price and the lower class is two pence less. As a result, it only took half a day, the number of scissors sold was twice as much as usual, the money earned was twice as much as before, and the time spent on study was more than before, so there was a folk proverb: Sean sells scissors-expensive and cheap.
5. Carve red and green, and stay in Yanjing Miscellanies: Shi Jing City Store always talks about the situation, carving red and green, and embroidering golden windows. In some shops, signboards are hung high, and colorful brocade lanterns are lit at the door of every house at night, making the streets look like daytime.
Some shops hang commodity propaganda calligraphy and painting, celebrity calligraphy and painting, which is arty. In order to sublimate the taste of the store and improve the customer's return rate.
There are also some tea shops, restaurants and hotels that specially arrange musical instruments and tell stories to entertain guests. In the noodle restaurant in Hangzhou, Kyoto in the Song Dynasty, as soon as the customer entered the store and sat down, the waiter immediately came over to ask what the customer needed, and the customers all called for instructions.
2. Find some classical Chinese words about doing business, the ancestor of Confucian businessmen, the wise business ancestor, the giant businessman who manages the country, the agricultural wizard Sang Hongyang who is as rich as an enemy, the first richest man in Shen Wansan, the first generation money king of Qiao Zhiyong's red-topped businessman Hu Xueyan, the hardware king Ye Chengzhong, the Shanxi merchants, the Xue brothers, the enlightened wealthy businessmen, and the official exhibition Yuquan, creating a new way, and the salt merchants offer wine to Fan Shikui. There are books about businessmen and business, such as Historical Records.
Books such as Biography of Huo Zhi, Yu Ion, Miscellaneous Notes of Yan Jingjing, Think Tank, etc. all have records of ancient businessmen. Ten secrets of ancient businessmen doing business: knowing the place to win and choosing the place to make money. Sun Tzu's art of war said: those who have the terrain help the soldiers.
Expect the enemy to win, calculate the danger, distance, and go to the general. He who knows this and fights wins, but he who doesn't know this and fights loses.
It can be seen that the terrain is important for combat and it is also necessary for generals to observe. Doing business is like fighting, shopping malls are like fighting, businessmen are like generals with thousands of troops, and wise generals often occupy favorable terrain and eventually win the war.
As a great strategist in the Spring and Autumn Period and the Warring States Period, Fan Li knew this well. From a strategist's point of view, he thinks that pottery is an ideal place for goods trade.
So he chose Tao Di as the marketing point. Sure enough, in nineteen years, he became a world-famous woman, and Tao Zhugong's reputation became a household name from ancient times to the present, leaving his name in history. According to Records of Historical Records and Biography of Huo Zhi, after the State of Qin destroyed the State of Zhao, the immigration policy was implemented. At that time, many people bribed officials, refused to move and asked to stay where they were. Only the wealthy businessman Zhuo asked to move to the remote Wenshan. He took a fancy to the fertile land, rich products, simple folk customs, residents keen on buying and selling, and good business development.
A few years later, Zhuo became a world-famous rich man. This concept of both serving time and choosing a place was accepted by later businessmen.
Yangzhou, Jiangsu, the capital of Huaizuo and the best place for Zhu Xi, is located at the north-south crossroads, with developed transportation, convenient water transportation and frequent cargo exchanges. Its land is rich in tea, salt, silk and silks, and many businessmen come in droves. At that time, businessmen from the Qin Dynasty and Shanxi Province settled here.
The famous Huizhou merchants started from here and dominated the rivers and lakes. Second, buy when it is cheap and sell when it is expensive. Fan Li and Bai Gui, the ancestor of Shang Dynasty, believe that it is cheap to buy expensive; It's expensive when it's expensive.
It is emphasized that businessmen should be good at catching business opportunities, seize opportunities and seize the opportunity to buy and sell. The profit of business comes from the difference between buying and selling.
Once you find the right time to buy and sell, you should make a decisive decision like a wild animal. In Wei Wenhou, China people pay attention to farming, while Bai Gui is willing to observe the changes of the times.
When the harvest is good, he buys grain and sells silk paint. When silk came on the market, he bought a lot of silk and sold grain.
He once said: I am as resourceful in business as Yi Yin and Jiang Taigong; In judgment, it is no less than Sun Bin and Wuqi; In law enforcement, it is no less than Shang Yang. Some people's wisdom can't improvise, their courage can't be decisive, their kindness can't be chosen properly, and their stubbornness can't stick to principles.
Therefore, after such a person has learned from me, I will not teach him how to run a business. This passage fully expounds his punctuality and wisdom in grasping the opportunity of buying cheap and selling expensive.
Bai Gui's business principles and experience were praised by later businessmen. He used his own business strategy and carefully managed it, so that his family was exhausted.
Thirdly, from the end, it is known that Gou Jian, the King of Yue who predicted to make money in the Spring and Autumn Period, was ashamed of the death of his country by snow and worked hard all day. When he learned of the drought in Wu, he bought a lot of grain from Wu. In the second year, Wu was short of food, and people's lives were difficult. The hungry people had no food to eat and complained, so the State of Yue took the opportunity to rise up and destroy the State of Wu.
Hard work pays off. The King of Yue eventually became the overlord, ranking among the five tyrants in the Spring and Autumn Period.
Here, Gou Jian, the King of Yue, did a great thing. The wealth he created is not a treasure, but the hegemony of a country and the world. It is a successful example of the political application of the merchant's way.
According to records, a fire broke out in Lin 'an City in Song Dynasty, which damaged fish ponds. A merchant named Pei caught fire in his shop. Instead of putting out the fire, he lured people out of the city with money to buy bamboo tiles, reed rafters and other building materials. After the fire, everything was in a hurry, and building materials were in short supply in the market. At this time, Pei's businessmen took advantage of the situation and made a fortune, earning dozens of times the value of the store and meeting the needs of the market and the people.
Seeing a leopard in a tube, keen observation and accurate judgment are the source of wealth for businessmen, and they are also one of the necessary abilities for businessmen. Fourth, small profits but quick turnover, no one dares to stay expensive. Ji Ran, a pre-Qin business theorist, believed that "expensive is cheap, cheap is expensive" and advocated that "expensive is as cheap as jade"
Sima Qian once said, "Buy for three dollars, buy for five dollars cheaper", that is to say, greedy businessmen can only make a profit of 30%, and businessmen with small profits but quick turnover can make a profit of 50%. According to "Biography of Li Yu", there are three businessmen dealing in the same commodity in the market together. One of them sold at a reduced price, and there were many buyers. They make a lot of money a year, while the other two refuse to sell at a reduced price, resulting in far less profit than the former.
Sean, the counselor of Emperor Gaozu Liu Gang, sold scissors to people during the day and came back to study at night when he was studying in Huangshigong in his early years. Later, he felt that he didn't have enough study time, so he divided the scissors into three classes: upper, middle and lower. The price of first class is unchanged, the middle class is one penny less than the original price and the lower class is two pence less. As a result, it only took half a day, the number of scissors sold was twice as much as usual, the money earned was twice as much as before, and the time spent on study was more than before, so there was a folk proverb: Sean sells scissors-expensive and cheap.
5. Carve red and green, and stay in Yanjing Miscellanies: Shi Jing City Store always talks about the situation, carving red and green, and embroidering golden windows. In some shops, signboards are hung high, and colorful brocade lanterns are lit at the door of every house at night, making the streets look like daytime.
Some shops hang commodity propaganda calligraphy and painting, celebrity calligraphy and painting, which is arty. In order to sublimate the taste of the store and improve the customer's return rate.
There are also some tea shops, restaurants and hotels that specially arrange musical instruments and tell stories to entertain guests. In the noodle restaurant in Hangzhou, Kyoto in the Song Dynasty, as soon as the customer entered the store and sat down, the waiter immediately came over and asked the customer what he needed. He tried his best to avoid making mistakes.
Operator.
3. What are the funny self-created paragraphs in classical Chinese? 1: There was a fish named Kunda in the north of Ming Dynasty.
One pot can't be stewed.
Turn it into a bird, called Pumbaa-sized bird.
We need two barbecue grills.
A polysaccharide and a slightly spicy.
Have a bottle of snowflakes.
Let's face the world bravely.
2. An official sitting in court occasionally farts and says "refreshing". Officials don't know, and they mistakenly think that they are rewarding officials, hoping to win their favor. They knelt down and said, thank you for your reward!
3: The monkey died, saw Hades and asked for a replacement. The king said, "If you want to be a man, you must pull out all your hair." He's the one who told the hag to do it and pulled out one. The monkey is in great pain. Wang smiled and said, "Bastard, how can you be a man without money?"
4. Isn't it a pleasure to have friends come from afar and whip them dozens of times to drive them away from the hospital?
5. Confucius said: It's not appropriate to hit with bricks. It depends on your face. You can't shout any more. Your right hand is almost finished with your left hand, and the brick is almost broken with your shoes. You are dying, but you are not dead. How can you be alone with your friends? It's an honor.
Classical Chinese is a processed written language based on ancient Chinese. The earliest written language based on spoken language may have been processed. Classical Chinese is an article composed of written language in ancient China, mainly including written language based on spoken language in pre-Qin period. During the Spring and Autumn Period and the Warring States Period, no articles were invented to record characters, but bamboo slips, silks and other things were used to record characters, and silks were expensive, bamboo slips were huge and the number of words recorded was limited. In order to record more things on a roll of bamboo slips, unimportant words were deleted. Later, when "paper" was used on a large scale, the habit of using "official documents" among the ruling classes had been finalized, and the ability to use "classical Chinese" had evolved into a symbol of reading and literacy. Classical Chinese comes from vernacular Chinese, characterized by writing based on words, paying attention to the use of allusions, parallel prose, and neat melody, including strategies, poems, words, songs, stereotyped writing, parallel prose and other styles. The classical Chinese in modern books are generally marked with punctuation marks in order to facilitate reading and understanding.
4. China ancient literature about "business" or "business" views or opinions, if you can't get out of agriculture, you will lack food, and if you can't get out of work, you will lack things. If they can't get out of work, they will have three treasures, and if they can't get out of danger, they will lack money.
Therefore, it is dangerous to wait for farmers to eat, and it is done by working and doing business.
Cang Li knows etiquette, food and clothing know honor and disgrace.
The world is bustling, all for profit; The world is bustling for profit.
The king of thousands of people, the king of thousands of families and the king of hundreds of families are still poor, but what about the people who form a family!
A daughter's son will never die in the city.
Knowing the war is prepared, and using it is a governor. These two forms will make you feel the love of all things.
Drought is a boat, water is a car, and it is reasonable.
The principle of accumulation, the matter is over, there is no interest-free currency. In physical transaction, don't leave the goods eaten by corruption, and don't dare to lead an expensive life.
On its advantages and disadvantages, we can know whether it is expensive or not.
Expensive is cheap, cheap is expensive.
As expensive as dirt, as cheap as jade. Money does what it wants, just like running water.
Therefore, people abandon me and take it, and people take me.
The above are ancient business views and opinions, which still have great guiding significance and use value for today's enterprises and individuals!
5. Fan Li, an outstanding politician and businessman in the Ancient Essays on Doing Business, also has some noteworthy economic management thoughts, such as the idea of benefiting farmers at the end of the Spring and Autumn Period. According to Biography of Historical Records of Huo Zhi, Fan Li thinks: A husband is sick, a farmer is sick for 20 years, a farmer is sick for 90 years, and a farmer can't make money in the end, and an agricultural disease can't be eradicated. The way to govern the country is also. "The above effect is that if the food price is too low, it will harm the interests of farmers. If farmers don't work hard, their farmland will be abandoned. If the food price is too high, it will harm the interests of industrialists and businessmen. If no one is engaged in business, it will make the economy difficult. If the food price is as low as 20, it will harm farmers, and if it is as high as 90, it will harm industry and commerce. If the price of grain is limited to not less than 30 and not more than 80, it is his own change to replace "industry and commerce" with "late" according to the custom of the Warring States period. This point has been pointed out by predecessors. It should also be noted that the price of grain should be limited to not less than 30 and not more than 80. As Yue Jue Ji Shu Ni's Neijing said, "Twenty stones hurt farmers, and 90 diseases are terminal". The price of this grain per stone.
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