How to evaluate Raymond Loewy’s position in the history of industrial design

Quote: Hansay, a half-baked industrial designer

Originally I didn’t dare to comment lightly on the master, but thanks to the invitation, I boldly talked about my superficial opinions.

1. First of all, Raymond Loewy is the most famous of the first generation of American freelance designers and one of the most outstanding representatives of American industrial designers. Many European industrial design masters immigrated to the United States due to the war. Rowe also immigrated to the United States during this period, so it can be said that during the period until the establishment of the Bauhaus School of Chicago, Rowe witnessed and participated in the process of American industrial design from enlightenment to vigorous development and made outstanding contributions. 2. One of the most prolific industrial designers. From the familiar Coca-Cola logo and Shell logo to cars, tractors and even trains and ships, from graphic design to poster design to product design, Rowe’s designs cover almost every aspect of our daily lives. . And Rowe has achieved great success in many design fields. 3. One of the most commercially successful designers, Rowe's designs relied on the golden period of the development of the American manufacturing industry and achieved great commercial success, which also enabled industrial design to have an unprecedented impact on American society. 4. One of the representatives of streamline style, most of the products designed have obvious streamline style. Played a key role in the development of streamlined style around the world. (Some people say that Rowe is the founder of the streamlined style, which is inappropriate) 5. To add something, some people refer to Rowe as the "father of American industrial design". I personally think it is not very appropriate. The term American industrial design It first appeared in 1919 and was proposed by a designer named Sinel. After a period of time, a group of professional industrial designers also appeared. Representatives include Earle, the designer of General Motors, and Tiguet. Rowe's first industrial design appeared in 1929, when he designed a speed printing machine. Therefore, I personally think that calling Rowe the "father of American industrial design" is not very appropriate. Because my knowledge is still shallow, if there are any mistakes, I welcome corrections. If you have any objections, you are welcome to discuss. *** progress together. Of course, some people think that he is a businessman, not a master. It depends on the individual.