Singapore's richest immigrant

Since July 20th, Henan has been hit by torrential rain, and serious waterlogging has occurred in cities such as Zhengzhou, causing a large number of casualties and property losses. "One party is in trouble and all parties support it." Many enterprises and stars announced a large number of material donations and generous donations to the disaster-stricken areas in Henan at the first time. The noble bird, whose debt restructuring itself is difficult to protect, donated 30 million yuan to Henan, and Huiyuan Juice, which has gone bankrupt and liquidated, also donated 6.5438+0 million yuan to help Henan. Haidilao, whose share price plummeted, also actively participated in the rescue work from July 20th, transforming more than 50 stores into temporary rescue stations and donating 6 million yuan of relief materials. Haidilao is heading for Henan in its own way. This move by Haidilao made people sit up and take notice of him.

Haidilao, which once evaporated 200 billion yuan in 56 days, now seems to be slowing down. Recently, Haidilao released the latest financial report. Compared with last year's bleak performance, this year it finally recovered 10%. In the first half of this year, it increased by 104% year-on-year, and the enterprise turned losses into profits. The net profit will exceed 80 million to 1 billion, exceeding 1 billion year-on-year.

However, although the performance of Haidilao turned a profit, the management still believes that it has not achieved the expected results. After the results were announced, the share price was still falling sharply and hit a new low.

Haidilao shares fell directly 1 1.4% after the opening on July 26th, and fell nearly 20% on July 27th. Up to now, Haidilao's share price has fallen by nearly 57% in five months, and its market value is less than HK$ 654.38+090 billion. Moreover, the signs of decline have not stopped, and the market value is even more amazing than the performance, which has also caused heavy losses to Singaporean billionaire Zhang Yong.

Zhang Yong, the founder of Haidilao, is from Sichuan. Haidilao once again became the richest man in Singapore with a net worth of $65.438+09 billion. But in just a few months, the market value of Haidilao has evaporated by 200 billion. Why did Haidilao come to this step under the leadership of Zhang Yong?

Zhang Yong, the founder of Haidilao, his girlfriend and two other partners invested 8,000 yuan to open a hotpot restaurant. Hotpot restaurants are mostly the same, and it's hard to win. However, Zhang Yong came up with a way to make Haidilao develop rapidly and created a management system that is not easy to copy. With its unique service system, Haidilao has successfully established itself in the catering industry, and its founder Zhang Yong has also achieved great success.

Under the leadership of Zhang Yong, in the past 20 years, Haidilao has set up more than 700 branches in China and dozens in Singapore, becoming a leading enterprise in the catering industry, with a market value of HK$ 454.7 billion at its peak. Haidilao has achieved great success with its meticulous service attitude and management system that is not easy to copy. However, the development of things will never be smooth sailing, and there will always be bumps. This sentence also applies to Haidilao.

In the first half of 2020, during the epidemic, Haidilao closed its doors and lost more than 654.38 billion yuan, the biggest loss since its opening. Even so, this is not the reason to get Haidilao into trouble. Most fatally, its founder, Zhang Yong, gave up China citizenship and became a Singaporean citizen, and transferred his own assets. The whole family emigrated overseas, and constantly reduced his shares in Haidilao to cash out.

In addition, many netizens revealed that Haidilao installed cameras in private rooms, which made netizens feel disgusted. In response to this incident, Haidilao said: In order to ensure the safety of diners, all stores in the country will install monitoring equipment according to the characteristics of stores, including private rooms. However, according to the Regulations of Beijing Municipality on Public Security Management of Catering Enterprises, this behavior of Haidilao is suspected of violating relevant regulations.

Zhang Yong found that the performance was declining, and it was out of control. In order to keep his family assets, he sold all his shares in Haidilao in batches and cashed in HK$ 65.438+0.56 billion to escape from Haidilao and run to Singapore. After this behavior was exposed, the market value of Haidilao plummeted by 200 billion yuan in less than two months, but no matter how the stock price fell, it had nothing to do with the Zhang Yong family.

More ironically, Haidilao is now operated through loans, and Zhang Yong has borrowed a large sum of money from banks. If there is a problem with Haidilao, many negative effects will be borne by banks. A lot of Zhang Yong's cash has also been put into the family trust fund, which is a very safe way to get rich. Even if Haidilao finally goes bankrupt, Zhang Yong and his wife's money will not be affected, and the impact on Zhang Yong will be minimal. Instead, people who buy shares in Haidilao have to bear the corresponding consequences, and banks are naturally one of them. Once the bankruptcy liquidation, it is naturally impossible to recover all the loans.

This practice of Haidilao has affected the trust of consumers. At present, many consumers have made it clear that they will never go to this hot pot restaurant again.