Remind Tesla!

As the year is approaching, it's time for any car company to sprint to complete its set goals, and Tesla is no exception. Although the overall performance of this American new energy automobile company in the first eleven months can be described as extreme madness, and elon musk, as a dreamer and madman, is still standing behind the company, as a bystander, he can still smell a little crisis in the process of blindfolded running.

Just a few days ago, the prototype SN8 of the starship rocket, the key vehicle in Musk's Mars migration plan, exploded again in the test flight that morning. A strange scene appeared immediately after the accident. The former congratulated the space exploration technology company on his personal social platform and shouted: Mars, here we come!

Perhaps it is this kind of "self-mockery" that has created Tesla's determination to go against the trend every time he falls to the bottom. However, as a auto time-planning company with a market value of over 600 billion dollars, the most lacking trait at present may be "stability". I don't know why, in the way some things are handled, it always brings a feeling of "petty" to the outside world.

Therefore, at this moment, Tesla is still showing its immature side, so it is particularly important to give it an impartial reminder.

"Unexpected acceleration", everyone needs a truth.

On the evening of 65438+February 65438+February 6, Beijing time, some netizens in Weibo broke the news that a white car was found in a residential area near the space bridge of the West Third Ring Road in Haidian District, Beijing. Tesla model? A construction accident happened in America. According to the content, when the accident happened, the vehicle suddenly lost control and crashed into the residential building at a speed of 80 km/h. Judging from the pictures on the spot, this model? The front of the S has been drilled into the bottom of the balcony of the first floor residents, and the huge impact force has caused the steel bars in the house to be exposed.

At present, according to relevant reports, the accident did not cause any casualties, but as of press time, Tesla officials did not give any reply. Coincidentally, a few days ago, South Korean media reported that a resident was driving a model in the parking lot of an apartment in Seoul late last Wednesday. X suddenly hit the wall and caught fire. The fire was put out about an hour later.

The accident eventually caused one passenger to die and two others to be injured. The driver told the police that before hitting the wall, this model? X is out of control. South Korean police said that relevant agencies will investigate the electric vehicle in the accident to determine the cause of the accident.

The occurrence of two consecutive accidents once again put Tesla in the whirlpool of public opinion. A similar situation has occurred more than once this year. The most tragic thing is June, Tesla model? Pictures that were burned into "empty shells" after the fire were widely circulated and fermented on major social media. Finally, after understanding the specific situation of many parties, I learned that the accident occurred in Nanchang, Jiangxi. The owner said that he was driving the vehicle on Jiangnan Avenue in Honggutan New District as usual, and when passing through the National Sports Center, the vehicle suddenly and automatically increased its speed to127 km/h/h.

During the period, the owner did not turn on Tesla's automatic driving function, and the whole process was in a manual control state. During the sudden acceleration, the owner stepped on the brakes many times, but it didn't have any effect. He can only run through the traffic lights and constantly avoid social vehicles. The total mileage of the vehicle out of control reached 8km, driving all the way to the end of Jiangnan Avenue in Jiangxi, hitting a mound and turning into the grass on the roadside.

After the vehicle overturned, the driver struggled to climb out of the driver's seat and was injured in many places. However, due to serious deformation, the vehicle spontaneously ignited after ten minutes. Subsequently, firefighters rushed to the scene of the accident to extinguish the open fire in time, and the injured were sent to the nearest hospital for treatment.

Three days after the accident, Tesla officially replied: "This matter has been dealt with in the first time. According to Tesla's vehicle design principle, it is very unlikely that a vehicle with brake failure will accelerate itself. It is recommended that the government departments draw conclusions based on vehicle data before making judgments. "

In this regard, some netizens have great doubts about whether the accident is due to "automatic speed-up brake failure". Because even if the vehicle suddenly accelerates, it is unlikely that the mechanical braking system will fail together, which is estimated to be caused by improper operation by the driver. Another part of netizens believe that in addition to this accident, Tesla has had many similar accidents, Model? There must be something wrong with the quality of 3.

In all fairness, "unexpected acceleration" accidents occur frequently. Judging from the information or evidence available at present, we can't blame the car company or the driver for the mistake. However, Tesla's ambiguous attitude in dealing with the aftermath and the way of "cold treatment" most of the time make people wonder whether all its products are really flawed.

As early as 5438+ 10 this year, the National Highway Traffic Safety Administration (NHTSA) also said that it had begun to investigate the hidden dangers of unexpected acceleration of three Tesla models. Because according to independent investor Brian? A petition submitted by Sparks shows that due to the unexpected acceleration of 65,438+023 Tesla models, * * * caused 65,438+065,438+00 accidents, resulting in 52 injuries, and design defects may also affect more than 50 of the products produced between 2065,438+03 and 2065,438+09.

Subsequently, Tesla issued an announcement denying the authenticity of the news, saying: "The petition is completely untrue, which is a smear of Tesla by short sellers." In addition, Tesla also said that during driving, the driver accidentally stepped on the brake pedal and the accelerator pedal at the same time, and the brake pedal has a higher priority. At this time, the command of the accelerator pedal will not work and the motor torque will be cut off. If the braking vehicle is continuously depressed, it will be stopped.

At a previous media communication meeting of Tesla, the reporter also asked the official staff in China District about the investigation results of the accidental acceleration incident in Nanchang, and the answer was: "The team in China District has no authority to retrieve data. The whole process needs to be sent back to the headquarters in California, and the results will be synchronized with you later. "

However, from the current situation, similar accidents are still happening, and 2020 is about to pass. Regarding "unexpected acceleration", I still want to remind Tesla that everyone needs a truth.

The impact on "500,000 vehicles" is not all.

After the launch of SN8 failed, Musk sent an internal letter to all employees again yesterday, which can be summarized as: "We are very lucky. In this quarter, we encountered a relatively high-end problem, that is, demand is much higher than output. In order to ensure that we can get the best results and win the trust of customers and investors, they put confidence and hard-earned money on us, and we need to increase production as much as possible in the rest of the quarter. "

It can be seen that Tesla once again encountered a "capacity crisis", and the reason behind it is related to its goal of comprehensively impacting "500,000 vehicles" in 2020. In order to achieve this goal, the company needs to produce170,020 cars and deliver 18 1 0,020 new cars respectively in the fourth quarter.

For Tesla's investors, it is indeed a good thing to see the company encounter "demand problems", because it means that the company's business is not only developing, but also accelerating. Similarly, it is worth noting that last Friday, according to an e-mail from the American Consumer News and Business Channel, Tesla has informed the employees of its factory in fremont, California, which model? S and Model? On February 24th, 65438 to1October 24th, X electric vehicle production line was closed, 1 1, and production was stopped 18 days.

As of September 30, 2020, which of the vehicles delivered was Model? S, model? X accounts for about 1 1%, and the rest is Model? 3. Model? Y. Therefore, for the time being, under the premise of low market demand, the first two high-end models are discontinued, and the last two main sales models are empty. Musk's move is intended to ensure the goal of "500,000 vehicles".

In addition, according to foreign media reports, Tesla has authorized its North American sales staff to be undelivered models? 3. Model? Y car provides unlimited free super charging for one year, and it is encouraged to deliver the car before the end of the year. In the domestic market, it is not clear whether to synchronize service policies.

Judging from the terminal sales announced by the Federation last month, Tesla domestic models? 3*** Delivered 2 1 604 new cars. On the other hand, in the whole Shanghai area, thanks to the stimulation of the new energy market by the introduction of the foreign brand car restriction policy, the monthly turnover of this model reached a horrible 6,846 vehicles. Therefore, if China District starts to choose to give away more, it is expected that the sales volume will increase again in June 5438+February, and the possibility of achieving the goal will increase again.

However, at the moment when Tesla is frantically "squeezing" production capacity and launching welfare policies again, I still want to remind that the impact of "500,000 vehicles" is not all. In the whole process, the most worrying thing is the chain reaction caused by its excessive overdraft, mainly focusing on product quality and old car owners.

After all, before, the continuous "official drop" and the continuous supply of vehicles have seriously dragged down Tesla's brand reputation and relationship with old car owners. Some foreign media even expressed the hope that Tesla products would not have quality problems in the process of impacting production and sales.

And from the news of all parties, another domestic model known as the "catfish" in the pure electric SUV market segment? Y did come, but judging from the actual performance of this model in the United States, it actually seized the model to a great extent under the hot sale. 3% of the target users, the phenomenon of fighting with each other has appeared.

It is foreseeable next, although waiting for the model? With the official arrival of Y, it will be normal for Tesla to deliver more than 20,000 vehicles a month, but as Musk imagined, the effect of "1+ 1≥2" cannot be achieved with high probability. Based on this situation, Li Bin, the founder of Weilai Automobile, once said: "Model? Y hits the model first? 3, not too worried about Weilai ES6 and EC6. "

With the blessing of various unfavorable factors, it can be said that the hidden dangers and crises that Tesla will encounter on the road to "500,000 vehicles" or even higher goals have begun to appear rapidly. And this American car company will never be truly great, many times because it can't transition from "high-speed running" to "taking every step in a down-to-earth manner".

Text/Cui

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.