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What does Asian mean?
Asians are only a minority in the United States, but they are a source of votes and donations that cannot be ignored. Because Asians are not only a group with strong economic ability in the pluralistic society of the United States, but also a minority group with the fastest population growth. According to the data, the Asian population has doubled since 1970, and increased to 20 million in 2020, accounting for 6% of the American population.
Extended data:
According to statistics, the average income of Asian families is the highest among all ethnic families in the United States, with a median of $56,200, which is 56% higher than that of Hispanic families, 15% higher than that of white families and 26% higher than the national average.
At the same time, about 28% of Asian families have an annual income of more than 654.38 million US dollars, which is also the highest among all ethnic families in the United States. The per capita income of Asian Americans is $25,800, which exceeds the per capita income of the United States by $24,000. Among Asians, the per capita income of Chinese is $28,000, ranking third.
Experts pointed out that Asians earn a lot of money, but they are more cautious about consumption and want to buy the most cost-effective goods. They are willing to spend money on household goods, brand-name products, science and technology, online shopping and health care, and are willing to accept various promotional advertisements, thus becoming the ideal target market for manufacturers. Experts say that despite the huge spending power of Asian Americans, American consumer advertisements still pay insufficient attention to Asian ethnic groups.
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