What brand is shein?

20 14, SHEIN brand was formally established, focusing on fast fashion women's wear. In 2020, under the catalysis of COVID-19 epidemic, the influence of SHEIN brand was further expanded, and its revenue increased by more than four times.

According to the data of Sensor Tower, in the first half of 200212002, the download volume of SHEIN was about 75 million times, surpassing Shopee and Wish to rank second in the list, becoming the first brand of mobile fast fashion in the world.

No matter the download volume or brand value, SHEIN has handed over an absolutely eye-catching report card. According to the regional traffic distribution of SHEIN 202 1 May, the main sales areas are North America and Europe, in which the traffic of the United States/Canada accounts for 40%/6% and that of France/Italy accounts for 8%/6% respectively. In addition, the company actively carries out market expansion, and has business layout in South America, the Middle East, Southeast Asia and other places.

Undeniably, accurately cutting into the fast fashion track is an important reason for SHEIN's success. According to the analysis of Zhongtai Securities Research Institute, from the perspective of cross-border e-commerce export categories in China, clothing is an absolute mainstream commodity. In 2020, clothing, shoes and hats will be the second largest category of cross-border e-commerce B2C (the first category of home furniture will benefit from the epidemic catalysis). "We believe that fast fashion is just one of the most suitable categories for cross-border e-commerce exports in the clothing industry."

Reference to the above content: Baidu Encyclopedia -SheIn