Format of market research report

Writing of investigation report

Writing format of investigation report

First, the writing method of the investigation report, including the title, signature and text. Length: 3500-5000 words.

1. 1 theme: three ways of writing.

(1) The title is the writing method of the title of the article (for example, enterprises in the western region set up an ecological flag of "killing three birds with one stone", the vegetable variety structure in a city, and the project of developing "mother's water cellar" to get rid of the water shortage dilemma).

(2) The title is written in a similar way to the official document (for example, Investigation on the Implementation of the Economic Responsibility System of the Technical Supply Department of a Steel Plant, Investigation Report on the Performance of Rural Credit Cooperatives, and Investigation on the Problems Faced by Ecological Immigrants in Inner Mongolia).

(3) Subtitles are generally written to reveal the theme of the topic, and subheadings write the events or scope of the investigation. (For example, "Revitalizing the economy depends on science and technology-a survey of Baotou relying on scientific and technological personnel to develop industry". )

1.2 department name: name, grade and class should be signed under the title.

1.3 text: it consists of two parts, namely the preface; The subject of the investigation report.

1.3. 1 Preface: Briefly explain the purpose of the investigation; Time and place; Object or scope; What investigations have been conducted; What is the main content of this paper? This part mainly introduces the basic situation and raises questions, and the writing can be flexible and diverse.

1.3.2 subject of the investigation report: it mainly describes and discusses the facts. Generally, the main situation, experience or problems of the investigation are summarized into several questions and written in several small parts. Each small part has a center, which is represented by a sequence code, or a subtitle is used to prompt and summarize the content of this part to make it clear.

Ii. writing format of investigation report

title

surname

(School of Economics and Management 200 1 Economics Major)

order

One,

1、

①

②

③

2、

3、

4、

Second,

Third,

conclusion

Reference format of investigation report

Structure of investigation report

subject

Preface (introduction, introduction, introduction, background and investigation purpose)

way

Results and discussion

conclusion and suggestion

refer to

appendix

1. Title

We should use concise, general and clear sentences to reflect the objects, fields and directions to be investigated. The title should be able to summarize the whole article and attract attention.

2. Preface (background and purpose)

It mainly includes the research background and purpose.

The background introduction should be concise and to the point. Background introduction generally includes a part of important literature review.

Objective: To explain the necessity and pertinence of the investigation, so that readers can understand the general situation, grasp the main idea of the report and attract attention.

3. Method

Describe the methods used in the study in detail, so that readers can evaluate whether the data collection methods are appropriate. This part generally includes the following aspects:

location

time

Object of investigation

Selection of survey object (sampling method), estimation of sample size

Survey methods: qualitative and quantitative.

quality management

4. Results and discussion

The results and discussion can be written together or separately.

The results and discussion are divided into several parts. Generally, it is written through description, analysis and discussion.

Description:

Describe the occurrence and development of things,

Describe the demographic characteristics of the survey population,

Describe the characteristics of the survey.

Contrast:

Historical contrast

Compare other people's research.

Comparison of people with different characteristics in this survey

4. Results and discussion

Infer:

Statistical inference is made on the basis of comparison.

(Prerequisite: the survey sample is representative)

Discussion: reflect the depth and breadth of the author's academic thoughts, and closely discuss the achievements and possible controversial issues.

During the discussion, we should pay attention to the following points:

Raise the survey results to theory, get rid of the rough and the fine, get rid of the false and keep the true, and reveal the internal relationship from the outside to the inside.

Where there are contradictions with other people's results, discuss the reasons and theoretical basis.

You should have your own opinions and opinions, and the arguments should be clear.

5. Conclusions and recommendations

conclusion

Summarize the main content of the paper with concise sentences to avoid repeating the content of the article.

The text structure should be accurate, complete, concise and highly summarize the main purpose and results of the article.

suggestion

Put forward scientific suggestions for government decision-making

Further in-depth study and suggestions.

Step 6 refer to

List the main theoretical basis and methods, as well as controversial arguments.

See the reference format mentioned in the literature review for the specific format.

7. Appendix

In this paper, some important original materials and data with scientific value, such as questionnaires, interview outlines, complicated formula derivation, calculation procedures, various statistical tables and charts, are put in the appendix, which is helpful to explain and understand the investigation report and provide useful scientific information.