H 1 Mobile Games Going to Sea in 2020: Lilith broke through the Korean market, and Tencent achieved dominance by "eating chicken".

What is the overall sea state in the first half of 2020?

On this issue, the Overseas Research Institute of DotC United Group (Cool News) recently released the "2020 H 1 China App Overseas Insight Report", which analyzed and summarized the development of China's overseas App market in the first half of the year.

Grape king extracted the contents related to the game going to sea in his report and presented them below.

In the context of the epidemic, the global App market is heating up.

According to statistics, in the first half of 2020, the global app (iOS App Store &; Google Play Store) downloaded 71.500 million times, up 2.6 1% year-on-year, including 28.5 billion downloads for game applications and 43 billion downloads for non-game applications.

The total expenditure of App users worldwide reached $506,543.8 billion, up by 23.4% year-on-year, including $36.6 billion for game apps and $13.5 billion for non-game apps.

So, in which markets are China's mobile games more likely to succeed?

Judging from the download volume, mobile games in China are everywhere, whether in mature markets or emerging markets.

According to statistics, during the first half of 2020, I entered the IOS app store &; The number of China games in the top 200 Google Play Store shows that, except for mature markets in neighboring countries with geo-cultural advantages such as Japan and South Korea, and representatives of emerging countries with strong young demographic dividends such as Indonesia, the number of games in China is more prominent, but the number of games in other countries is basically the same.

In addition, Indonesian, Korean and Turkish countries have more than 100 China games in the TOP200 list in the past six months. China's games are less competitive in developed countries such as Europe, America and Japan.

The report also pointed out the head products of sea mobile games in major markets.

In the first half of 2020, the results of iOS App Store and National Statistics & China Games in Google Play Store TOP5 show that all countries in the free list except India are occupied by the casual game Brain Out.

Brain Out, developed by Yan Feng Science and Technology, has been overseas since it was launched at 5438+ 10 last year. The total downloads of Google Play Store exceeded 65.438+0.4 billion times.

In terms of bestseller list, PUBG MOBILE ranks first in the United States, Germany, India and Turkey.

In the Japanese market, the best-selling China game is still Netease's Wild Action. It is understood that in May this year, "Wilderness Action" sent Netease to the top of Japan's iOS revenue with a monthly flow of 450 million yuan, surpassing many Japanese giants and taking the top spot, creating a milestone achievement.

Lilith's "AFK Arena" has become the best-selling Korean China game. According to the report, South Korea is the largest overseas revenue market for Xian Jian and Expedition, accounting for about one-third of the total global revenue.

Saint seiya Awakening, a Japanese strategy card mobile game developed by Tencent and distributed overseas by Youzu Network, has become the best-selling China game in French and Brazilian markets.

China's best-selling Russian game is Sultan's game, which is a cooperative product of Meng Jia's network and touch.

The report also investigated the category distribution of the top 200 overseas mobile game revenues representing countries in the first half of 2020. This data shows the category preference of different markets to some extent.

According to the statistics of the proportion of China's game categories in the top 200 countries in the first half of 2020, the role-playing categories in the Japanese and Korean markets lead the free list, accounting for more than 17% of all the sea-going categories in China. In the French and Turkish markets, strategic categories dominate, and the proportion of strategic categories in the French market exceeds 19%.

Compared with other countries, China's sports competitions show obvious advantages in India. In the Indonesian market, China's educational games are overwhelmingly ahead of other overseas categories, accounting for as much as one third.

In the best-selling list, role-playing and strategy without suspense lead all categories. Among them, the strategic category is far ahead of the United States, France, Germany, India, Russia, Turkey and other categories, accounting for about 40%. In Japan, South Korea, Indonesia and Brazil, role-playing accounts for more than 40%.

According to the statistics of the number of China games in the top 200 countries in the first half of 2020, from the overall free list, the popular categories of China games in various markets include leisure, strategy, elimination, simulation, education and sports.

On the whole, the popular categories of China Sea Games in various markets mainly include role-playing, strategy, action, chess and cards, gambling and MOBA.

Based on the geographical and cultural advantages, China's role-playing games are still dominated by the surrounding markets of Japan, South Korea and Southeast Asia. Due to strong Japanese monopoly and fierce competition of local products in China, its advantages are still weak compared with those in South Korea.

There is little difference in the number of strategy categories among countries, and all countries have a high acceptance of China's strategy games. Among them, strategy games account for about 53% of China Sea games in Korean market, and strategy accounts for more than half of all China Sea games in head comparison products.

The report also combed the overseas competition pattern of China game manufacturers.

In the first half of 2020, China game makers were basically divided into three camps: domestic giants Tencent and Netease; Baby bus, FunPlus, IGG, zhixingtong and other established manufacturers; And rising stars led by Lilith and Mu Tong Technology.

The success of Tencent PUBG MOBILE in overseas markets needs no elaboration. In the first half of 2020, Tencent became the most profitable game company in the world with its fist product PUBG MOBILE.

Netease is deeply involved in the Japanese market. Nearly 80% of the company's overseas income comes from the Japanese market. Netease has successively imported two-dimensional products, Yin and The History of the Three Kingdoms, which meet the tastes of Japanese users, as well as products with strong competitiveness, such as Wilderness Action, Fifth Personality and The Day After Tomorrow.

Baby Bus Company focuses on the Internet early education market and has become the backbone of the global early education market. Its dozens of games can be said to monopolize the domestic educational game field. According to statistics, the total overseas downloads of baby bus products in the first half of this year may have exceeded 250 million, with Indonesia, Vietnam, India and Brazil as the main markets.

Funplus ranked first in the 20 19 overseas income ranking of China manufacturers, followed by Tencent and Netease. As one of the earliest game companies in China, in the past few years, it has successively launched three strategic games, King of Avalon, Firearms Age and State of Survival, which are well-known in hundreds of countries around the world.

As one of the rising stars of China Games, Lilith held two global explosions, National Awakening and Sword and Expedition. In 20 19, National Awakening ranked second in the annual revenue list of Sea Games, second only to PUBG MOBILE. At present, National Awakening is the best-selling China strategy game in overseas markets.

According to the report, the overall revenue of Lilith's overseas market accounts for nearly 80% of the total revenue.