Li Dan's character story.

After graduating from college, Li Dan was assigned to work in the accounting department of Samsung Group. Li Dan soon left Samsung Group to help his father manage Hainan Sinopharm Trading Company. Li Danxian started from the inside of the company and used the financial knowledge he learned at school to straighten out the company's finances. In this process, Li Dan found that his father's marketing method could not keep up with the pace of market development. On the basis of a large number of market surveys, Li Dan has opened marketing outlets in major cities across the country, forming a sales network. In just three years, the company's operation has developed by leaps and bounds. 1995, when Li Dan took over, the company's turnover was only 3 million yuan. 1998, the turnover reached10 million yuan, and more than 600,000 yuan of profits and taxes were paid in that year. From 65438 to 0998, after the contract period of Hainan National Medicine Trading Company ended, Li Dan joined Harbin Rain Hua Pharmaceutical Group Co., Ltd. ... After entering the company, Li Dan used his accumulated experience and marketing ideas in Hainan National Medicine Trading Company to carry out his work. Correct information feedback and correct marketing strategy have made the production and operation of pharmaceutical enterprises develop rapidly. In 2000, Li Dan was officially appointed as the general manager of the company, responsible for all the affairs of the company. After successfully operating the marketing strategy, Li Dan also insisted on doing a good job in business knowledge training and sales research for employees in sales outlets and offices. The company's sales increased by 200% every year for three consecutive years.

After she became rich, she never forgot the poverty in her hometown and tried every means to help her hometown folks get rid of poverty and become rich. 1999, she returned to Changshan Town, the hometown of key poverty-stricken towns in cities and counties, which integrates old revolutionary base areas, mountainous areas and immigrant areas. According to the characteristics of her hometown140,000 mu of mountainous area, which is mostly undeveloped, high, moist and suitable for growing tea, she introduced famous teas from Taiwan Province Province-"Jinxuan" and "Cui Yu". Li Dan helped his father invest more than 50 million yuan to establish Lianjiang Huang Ming Tea Co., Ltd. with the concept of "nature and health" in the scenic area of Changqing Reservoir with beautiful scenery and outstanding people, and built a modern large-scale tea factory covering an area of more than 50 acres. Introduce the management mode of "company+base+farmers (cooperatives)", provide farmers with tea planting technology and tea seedlings free of charge, guide them to carry out production management in strict accordance with the standards of organic food, and purchase tea green for processing and sales at a guaranteed cost. In the process of developing tea industry, Li Dan adheres to people-oriented, independent innovation, pays attention to science and technology, and implements the strategy of "high quality, excellent products and famous brands", which has laid a good foundation for tea production. In 200 1 year, the Huang Ming tea produced by the company obtained the A-level green food certificate issued by the state. In 2005, it became the first enterprise in western Guangdong to pass the national organic food certification and the national AA-level green food certification. At present, the company has developed nine tea planting bases with an area of 1000 mu, and 29 10 poor farmers have joined the ranks of tea planting, with an average annual income of 3,630 yuan. Many poor farmers built buildings, bought motorcycles and color TVs, and embarked on the road of getting rid of poverty and becoming rich. Her company radiated to the surrounding mountainous towns and villages such as Qingping, Shijing, Tang Peng, Hekou and Shijiao, and drove the surrounding towns and villages to plant more than 3,200 mu.

Li Dan, guided by the market, launched fine tea suitable for all tastes, gradually expanded its market share and popularity, and became a brand of "Huangming Tea", winning the "Gold Award" in the third, fourth, fifth and sixth national famous tea quality appraisal in 2004, 05, 06 and 07. In 2006 and 2007, Guangdong Province won the "Gold Award" in the 6th and 7th Famous Tea Quality Competition, the "First Prize" in the 6th China Cup National Famous Tea Appraisal, the "Recommended Brand of China San Lv Project", famous brand products in Guangdong Province, famous trademarks in Guangdong Province, national AA-level green food certification, national organic product certification and national QS quality and safety certification. It was selected as a famous tea in Guangdong and sent back to the Gothenburg as a gift to the king of Sweden. The company passed the national organic tea (AA-level green food) certification in 2005 after obtaining the national A-level green food certification in 200 1. Her "company+base+farmer (cooperative)" model has attracted the attention of leaders at all levels. In July 2003, He Houhua, the chief executive of Macau, Tang Bingquan, the executive vice governor of Guangdong Province, and other officials tasted the tea of the Ming Dynasty, which was full of praise and even called it comparable to Taiwan's alpine tea. In 2004, at the first Guangdong Private Enterprise Products Expo, Zhang Dejiang, member of the Political Bureau of the Communist Party of China (CPC) Central Committee and secretary of Guangdong Provincial Party Committee, visited the Huang Ming Tea Exhibition Hall and gave guidance. After tasting Huangming tea, they encouraged to make Huangming tea bigger and stronger and make more contributions to the people in mountainous areas to get rid of poverty and become rich. In February 2006, Xu, secretary of Zhanjiang Municipal Party Committee, expected that "Huang Ming tea should have confidence and be the best tea in China" at the annual commendation meeting of Zhanjiang-Zhanjiang Evening News "Global Connection" in 2005. Zhanjiang TV, Nanfang Daily, Internet and other major media have reported her advanced deeds many times.

She is committed to public welfare undertakings and does practical things for the masses. Together with her father, she donated 1 1.5 million yuan to Changshan Town to build a highway. Donated more than RMB 1 000 to Wu Li Village Committee to improve office conditions; Donated 39,000 yuan to Lianjiang City for the renovation of dilapidated schools; Donated 654.38 million yuan to Shitan Primary School to improve school conditions; It also sponsored eight poor students, including Li Shupei, to complete their university studies (654.38+500,000 yuan per student per year). Two college graduates were sent to the United States and Japan for further study. * * * subsidizes more than 500,000 yuan for poor college students.