Shaolin Temple bought 452 million yuan in Zhengzhou. What are the profit ways of Shaolin Temple? Where did their money come from?

Now Shaolin Temple should be regarded as a new business model that keeps pace with the times, with strong traces of commercialization.

Reason: On the morning of April 6, Zhengzhou City sold a commercial land in Zhengdong New District by listing, and Henan Song Tie Digital Technology Co., Ltd. won the bid with a reserve price of 452 million yuan.

First introduce the origin of Shaolin Temple. Buddhism is a broad religious science. Zen is the core of Buddhism, which is profound and understood by fewer and fewer people. Now more and more believers are studying Buddhism, especially Pure Land Sect and Tantric Sect. Shaolin Temple is a Buddhist temple. There are over 20,000 Buddhist temples in China, and Shaolin Temple is one of them. Because the founder of Dharma once practiced in Shaolin Temple, it is world-famous.

So, what income does Shaolin Temple have? Shaolin Temple is not a profit-making unit, but it does have a certain income. It is understood that the income of Shaolin Temple is 30% and that of the government is 70%.

entrance ticket

Shaolin Temple was renovated before it was transformed into a tourist attraction. After being transformed into a tourist attraction, they began to collect tickets. At the latest price, an adult needs to accept tickets to 80 yuan. It is said that in the most popular period of Shaolin Temple, Shaolin Temple can collect 300 million yuan for tickets alone, which is higher than most tourist attractions in China.

Incense money

As we all know, people visit this temple every day. These people usually put some money into the merit box after prayer, ranging from 1200 to thousands. Some temples can collect tens of thousands of incense money in one day.

Some commercial performances, such as the opening of shopping malls, require some performances by Shaolin Temple monks.

Shaolin Temple owns some industries, such as vegetarian cakes, vegetarian restaurants and selling some Shaolin Temple souvenirs. As a representative of the temple, there are actually many companies under the name of Shaolin Temple, including Shaolin Cultural Communication Center, Shaolin Monks' Group, Chanlu Magazine, Shaolin Bookstore, Shaolin Pharmacy, Overseas Cultural Center and so on. These industries can create considerable income for Shaolin Temple every year.

visitor

As early as 2006, there were 65.438+0.6 million tourists in Shaolin Temple, and then the income of Shaolin Temple began to exceed 65.438+0 billion yuan. In the past ten years, the number of tourists has increased every year, but the income has rarely decreased.

20 18 China Business News reported that in 20 17, the annual tourist reception of Shaolin Temple exceeded 3.5 million, setting a new record. If calculated according to each ticket 100 yuan, the ticket income of Shaolin Temple in that year was as high as 350 million yuan, which did not include the "incense fee". So it is not surprising that Shaolin Temple bought Zhengzhou land for 452 million yuan.

On the contrary, what puzzles everyone is why the commercial traces of Shaolin Temple are so heavy in recent years. I remember 1982, a movie "Shaolin Temple" became popular, which made more people know about Shaolin Temple. Shaolin Temple has entered a period of rapid development, and has tried various commercial means to follow suit, including registering a company, Shang Yan, establishing a branch temple and opening a Taobao shop.

In the matter of starting a company, Shaolin Temple can be called a group operation. 1998, Shaolin Temple established an industrial company to operate Shaolin Zen tea and Shaolin vegetarian cake business; In 2002, he founded a publishing company called Shaolin Bookstore and published books such as Shaolin Kung Fu. In 2007, Shaolin Elysium Co., Ltd. was established, dealing in sporting goods, cultural goods and tourist souvenirs, and also operating a restaurant in Shaolin Temple. In May 2008, a Taobao shop named "Shaolin Happy Place" opened, dealing in buddhist supplies and martial arts supplies.

In addition to trying to go public, there are also temples that have opened up overseas. Monk Yin Shun, the abbot of Shenzhen Hongfa Temple, built the "Chinese Temple" in Nepal on 1997, located in Lumbini, the birthplace of the Buddha.

Compared with this special case, the only temple that really expands overseas is Shaolin Temple. 200 1 German Shaolin Temple was established, defined as "Shaolin Cultural Center", attracting Shaolin kungfu lovers through membership system and opening a Shaolin kungfu training hall.

Undoubtedly, commercial operation can really protect some traditional cultures and attract more people to pay attention to China traditional culture.

However, while temples are expanding their income sources, there are also many controversies brought about by commercialization. As far as Shaolin Temple is concerned, rumors such as "monks drive luxury cars" and "Shaolin Temple buys land overseas" have set off a storm on the Internet.

Right or wrong, we don't know. We just hope that we don't keep consuming Shaolin symbols and linking them with capital, keep the Buddhist beliefs and principles unchanged, and keep the purity of our initial heart is the way to survive for a long time.