What fonts are commonly used in English printing?

English fonts are generally printed in Silla Romana.

After The Times first adopted Times New Roman, this excellent font quickly won the favor of the public and achieved great success. Although Times New Roman is no longer used in The Times, it has become one of the classic fonts and is still widely used in books, magazines, reports, official documents, advertisements, screen displays and so on.

From the design point of view, English fonts can be roughly divided into four categories according to their morphological characteristics and design expressions:

First, the characteristics of silhouette and glyph are almost all composed of equal lines;

Second, the style of calligraphy, the font is characterized by lively and free, highlighting style and personality;

The third is decorative body, which carries out decorative design and change treatment on various fonts to achieve eye-catching and infectious artistic effects;

The fourth is optical body, which is composed of photographic stunts and network distortion technology principles and is used for printing.

Extended data:

The role of standard vocabulary:

The difference between a well-designed standard font and a common printed font is that, in addition to the difference in appearance, it is more important to design according to the personality of the enterprise or brand, as well as the planned shape, thickness, connection and configuration between words, and unified modeling. They are all carefully and rigorously planned, which are more beautiful and distinctive than ordinary fonts.

In the implementation of corporate image strategy, many enterprises and brand names tend to be similar, and the font logo design of unified enterprise names and logos has formed a new trend. The name and logo of the enterprise are unified. Although there is only one design element, it has two functions to achieve the effect of conveying information synchronously by vision and hearing.

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