What is the origin and significance of the names of Haagen-Dazs and Tiramisu cakes?

As an American ice cream brand, Haagen-Dazs was successfully developed by Ruben Matts in 192 1 and listed in Bronx, new york in 196 1. It has also established a chain of ice cream shops to sell its brand ice cream all over the world, and opened more than 700 branches in 54 countries. In addition, in terms of market share, the United States is 6. 1%, Britain is 3.5%, France is 1%, Japan is 4.6%, Singapore is 4%, Hong Kong is 5%, and South Korea is less than 1%. Products produced by Haagen-Dazs include ice cream, ice cream, sherbet and frozen cheese.

Haagen-Dazs Ice Cream 192 1 was born in a family in the Bronx, new york. In 1950s, due to the development of freezing technology and technology, many ice cream manufacturers added more air, stabilizers and preservatives to their products, so as to prolong the shelf life of products and reduce operating costs. As a result, the quality of ice cream is not as good as before. At that time, Ruben Martes made a great wish to produce pure natural, high-quality and delicious ice cream products, so that the whole world can enjoy the real delicious high-quality ice cream.

(1) The course of Haagen-Dazs:

8? 4 192 1, the brand founder Ruben Martes developed delicious ice cream, which was very popular.

8? 4 196 1 year, Ruben Martes officially named this ice cream "Haagen-Dazs" and officially listed it in the United States.

8? 4 1976, the first Haagen-Dazs dessert house in America opened.

8? 4 1983, Haagen-Dazs entered Singapore and Hong Kong.

8? 4 1984, Haagen-Dazs entered the Japanese market.

8? 4 1987, Haagen-Dazs made its debut in Europe.

8? 4 1992, Haagen-Dazs entered Italy, Taiwan Province Province of China and Iceland.

8? 4 1996, Haagen-Dazs landed in China, and the first ice cream dessert house in Shanghai opened, which was all the rage.

8? 4 1998, Haagen-Dazs made its grand debut in Beijing, and the flagship store of Huaihai Road in Shanghai shined brilliantly.

8? 4 1999, Haagen-Dazs landed in West Lake, Hangzhou, and the second branch in Beijing was in Guomao.

8? In 2000, with the opening of the first branch in Guangzhou, Haagen-Dazs officially entered the South China market.

8? 200 1, Haagen-Dazs became the brand of American General Mills.

8? In 2004, Haagen-Dazs expanded to Ningbo, Suzhou, Nanjing and other places; Many new stores in Shanghai, Guangzhou and Beijing were unveiled; Haagen-Dazs has more than 40 specialty stores in China, and the sweetness spreads rapidly.

8? In 2005, Haagen-Dazs stores appeared in Chengdu, Qingdao and Changzhou, and have spread all over more than ten cities.

At that time, he produced three flavors of ice cream, vanilla, chocolate and coffee, and mainly provided the products to some high-end restaurants and shops. The product was officially named "Haagen-Dazs" on 196 1. It was created by Martes according to the Nordic language family. This is because he once tasted the best ice cream in Denmark when he was young, so he used this language family to name the product.

Haagen-Dazs ice cream has many different flavors. Because of its high density, less air mixed in production and high butter fat, it is also called "super brand".

Haagen-Dazs' name is very European, but it doesn't actually come from Europe. It just consists of two compound words. It doesn't even have any branches in northern Europe. Its founder is a European immigrant from Poland. The brand of Haagen-Dazs is now owned by General Mills. In the United States and Canada, these products belong to the Nestle brand. Haagen-Dazs has become the top ice cream brand in China through its unique marketing strategy. The taste of moon cake ice cream is deeply rooted in people's hearts-even becomes a symbol of life. What petty bourgeoisie doesn't know his name? The high-end consumer class is of course its loyal customers; Low-end consumers are also attracted by it, and once they have spare money, they will be extravagant. Haagen-Dazs has been recognized and welcomed by high-end consumers in the mature ice cream market, and its "luxury" marketing method has become a classic case in the industry.

Today, it is a very popular brand not only in America, but also all over the world. Wherever "Haagen-Dazs" is mentioned, people will think of extremely delicious and attractive ice cream, even in China. It seems more like a symbol of quality life and taste.

Haagen-Dazs advocates a lifestyle of "enjoying perfection" and encourages people to pursue high-quality life enjoyment. While providing ice cream, Haagen-Dazs pays great attention to creating an atmosphere, making tasting Haagen-Dazs ice cream an unforgettable experience. This is also the "Haagen-Dazs moment". Its famous advertising slogan is "If you love her, take her to Haagen-Dazs." Can be said to be a household name.

Haagen-Dazs is made of pure natural materials and does not contain any preservatives, artificial flavors, stabilizers and pigments. The choice of skim milk combines delicacy with health. The New York Times magazine once gave Haagen-Dazs the reputation of "Rolls Royce in ice cream".

Haagen-Dazs products are mainly produced in woodbridge, New Jersey, USA (197 1), Toulere, California (1985) and Alas Town, northern France (1992). The products in the Far East are supplied by American manufacturers, and the Japanese enterprises cooperating with Suntory and Gonaske specialize in the Japanese market.

Brand 1996 has developed rapidly since it entered the Chinese mainland market, and now it has spread all over more than ten cities in China.