Behind Budweiser is the deep affection between father and son.

Folk stories are legends handed down from ancient times to the present.

From it, we can read about the people and things that spread among the people in ancient China.

The deep affection between father and son behind Budweiser beer is a classic folk story.

Rebellious son

1858 In August, adolphs Bush, a 30-year-old German immigrant and beer raw material supplier, welcomed the birth of his son August in St. Louis, Missouri, USA. Mrs. Bush died in childbirth. Bush was heartbroken. He swore at his wife's grave that he would never get married again and gave all his love to his son.

He devoted all his efforts to his son. With rich family wealth, luxurious food and father's love, little Augustus became a cynical aristocratic teenager, selfish and willful. Bush can do nothing about his stubborn son.

1875 In late September, the annual Oktoberfest in Germany was reopened. As an avid beer lover, Bush brought his 17-year-old son back to China this time.

On the third Saturday in September, Bush took August to Munich. Marches from Bavaria, Switzerland, Austria and France continued. People transport beer in gorgeous carriages, drink in huge beer tents and enjoy performances from different countries and customs. August plunged into the stream of people, like a fish, and soon disappeared. Bush is eager to look everywhere. Suddenly, he heard a loud cry: "Dad, I'm here."

It is the tent of a small beer manufacturer, which is much simpler than that of other famous manufacturers. Boss Anheuser and his wife warmly invited past guests to taste beer. August is talking with a beautiful brunette in the tent. She is as fresh as dew in the morning. Her name is Buddy, the eldest daughter of Anheuser, and the little girl like an angel next to the tent is Anheuser's second daughter. When Bush looked at his radiant son, he immediately understood that the teenage feelings in his son's life had arrived.

Anheuser's family despots beer, but it never sells well. Bush picked up a big beer mug and tasted it. It is neither as strong as white beer nor as bitter as clear beer. It tastes light, bitter and sweet. Bush couldn't help but take another swig and praised: "It's delicious!" He is keenly aware that this is a business opportunity.

So he began to discuss the details of beer making with Anheuser, and two young people who were flirting had quietly run out of the tent.

Oktoberfest lasts from the third Saturday in September to the first Sunday in June. 10. In those ten days, after repeated persuasion, Bush finally persuaded Anheuser and his family to move to St. Louis, USA. There, Bush made a contribution, Anheuser Company worked out the beer formula, and together they set up a brewery.

August, who just fell in love, was overjoyed when he heard that Anheuser's family would move to America. He knelt down on one knee to Buddy in public. "Honey, marry me, and we'll get married when we get back to America!" Bush didn't expect his son to come here, and his aristocratic lineage made him roar: "How can an open Bush family marry a commoner, August? You are crazy! " Anheuser was deeply hurt. He went up and hit buddy. "Can you marry the master in the bush? ! "

Poor buddy was speechless with sudden joy and humiliation. She ran out crying. August gnashed his teeth and said, "Dad, I hate you!" Also followed after go out.

Buddy's face was full of tears. She ran as fast as she could. Suddenly, a carriage full of beer barrels was frightened, lost control and ran into her. Auguste who arrived later tried to push her away, but it was too late. With the screams of others, they were heavily pressed under the mountain-like carriages.

Lost memory

After the rescue, Auguste miraculously restored a life. But buddy, the girl as beautiful as flowers and pure as jade, went to heaven. Bush was annoyed. Although he hoped to make up for his sins with money, Anheuser could not forgive him. He moved to the Bavarian countryside with his wife and little daughter, Vere.

Bush and August returned to St. Louis. Auguste's health is getting better every day, but Bush found that his son had amnesia! Auguste doesn't know his father or where he lives. He sometimes screams, slams his head against the wall, and his face is covered with blood. Sometimes I shut myself in my room, turn off the lights, draw heavy curtains and curl up in the dark. One level is three or four days.

Seeing his son become like this, Bush's heart will be broken. He looked for famous doctors everywhere. Almost all the treatments given by doctors are to give patients all-round * * *, such as familiar environment, special taste, exciting voice and so on, so as to arouse his memories of the past.

So Bush took Auguste to his favorite amusement park when he was a child and showed him portraits of his father and son. August smiled strangely. "You said you were my father, but how come I don't remember you at all?"

Bush is very anxious. One day, he happened to find that Auguste would tremble when he heard the neighing of horses. It suddenly occurred to Bush that perhaps Auguste just didn't want to face the scene in Munich. If we want to wake him up, we can only recreate the original scene.

With this hope, he went to consult a doctor. At the same time, the doctor reminded him that psychologically, letting patients face their deepest pain may also have unexpected results. Bush decided to try one last time.

He came to Bavaria, waded through mountains and rivers, and finally found the Anheuser family in a small mountain village. He told Anheuser that he was willing to exchange all his property for his beer formula. He talked about the hardships of raising his son for so many years and the oath he made at his wife's grave.

Anheuser was deeply moved. With a sigh, he said, "Fate has bound our two families together, which is an act of God. Now I want to ask you, is the contract for establishing a beer brand in the United States still counted? " Bush was ecstatic and held Anheuser's hand tightly. Since then, Anheuser has become Bush's best friend and best business partner.

After a series of careful preparations, one day in August, 1876, Bush told his son that he had a special gift for him. They came to the factory building of the raw materials company.

August was shocked. In front of him, it is a gorgeous tent. Ears are cheerful folk songs played by Bavarian brass bands; Inside the tent, a handsome boss is soliciting business. There is golden beer with white foam on the table. Auguste sat down trembling. He picked up the beer and took a long drink. The bitter taste comes from the taste buds on his tongue. Suddenly, he remembered everything: his father held him in his lap; He was naughty, and his father turned blue with anger, but he could not bear to slap him; The charming scenery and the smell of grass in my hometown; Sweet beer; Beautiful buddy; There are also revelers and galloping horses. ......

He turned away without saying a word.

Special gift

The next day, Auguste, who regained his memory, left a letter and left without saying goodbye.

He can't face the heavy reality that innocent buddies lost their lives because of their willfulness and childishness. He thinks his father is the real murderer of Buddy. He finally wrote: "I will never forgive you!" "

Bush gave up looking for August. He finally realized that he could give his child a carefree material life and cure his illness, but he could not give him a sound mind and personality. Then, let him grow into a real man in society.

1876 10, adolphs and Anheuser-Busch established Anheuser-Busch Brewing Company, with Bush as the chairman and president of the company. Soon, the company officially launched its first brand beer. Anheuser suggested naming it "Budweiser", and the brand name included the names of his two daughters, namely Budweiser, the later king of beer.

Once Budweiser beer was launched, it immediately won the favor of local people. However, the production and sales of Budweiser beer are limited to St. Louis. For a time, there was a large backlog of products, and beer had to be processed after its shelf life. After this cycle for more than two years, the capital turnover chain of Anheuser-Busch Brewing Company is on the verge of collapse.

1one day in June, 883, it was very hot, and Bush returned to St. Louis with unsold beer in a carriage. Suddenly, he saw a brightly colored tent by the roadside. He immediately jumped out of the carriage and ran there.

Sure enough, it was August with a beard in the tent. Bush was very excited to see his long-lost son. He hugged his son tightly and asked, "Son, would you like to come back and help me?"

Auguste has been wandering outside for five or six years. He worked as a coolie and suffered almost all the hardships in the world. He is tired of wandering, but he can't go home with his head down. Now that his father gave him a step, he nodded silently and agreed.

Bush couldn't help crying. Looking at the tent, he suddenly had a flash of light and thought of a brand-new sales method: no longer limited to St. Louis, but sold to the whole country! All over the country, tents are used to build iced beer houses!

The unique sales plan has thus opened the door for Budweiser to make money. Budweiser beer began to blossom everywhere in America.

However, for Auguste who returned to China, Bush Sr. was extremely strict. August was asked to start from the lowest salesman and be familiar with every link of the company's production and sales.

The old knot has not been solved, and the new knot has come again. Auguste was disgusted with this, and he targeted Anheuser. If he joins hands with Anheuser, his shares will surpass his father's, so the position of chairman is readily available.

He began to pursue Wei Er, only to find that he really fell in love with Wei Er, who looks like his sister Buddy. His true feelings touched Wei Er, and soon Wei Er agreed to his proposal. 1890, August married Will. At the wedding, Bush wept with joy, as if relieved of his mental burden.

An old frontiersman loses his horse—a blessing in disguise. Less than a year after Auguste's marriage, George H.W. Bush had a sudden cerebral infarction and was paralyzed in bed, unconscious.

Father was seriously ill, and Auguste felt the opportunity came. He found Anheuser and asked him to transfer his shares. Facing the possessed Auguste, Anheuser gave him a slap in the face angrily.

He described the hardships that Bush paid to treat him. Finally, he opened the safe and took out a contract. It clearly says that the chairman and president of Anheuser-Busch can only be inherited by the Bush family. It turned out that Bush had already ruled out all competitors for his son.

August is full of guilt. He ran home and faced his comatose father with tears of regret.

Soon, Vere gave birth to a son, and Auguste insisted on naming his son after his father. Adolphs Bush III was born. He vetoed the resolution of the board of directors to replace the chairman and president. The chairman and president are still held by his father, George H.W. Bush, who advises the company behind the scenes.

190 1 year, Budweiser beer production reaches 1 10,000 barrels, making it the largest beer enterprise in the United States. 19 13 years, adolphs Bush Sr. passed away.

August became the second president of the company. During his 20 years in charge of the company, he led the company through numerous difficulties. For example, in World War I, the government issued a national prohibition on alcohol. Countless times in danger, looking up at the starry sky, Auguste would murmur, "Father, thank you for being harsh on me. Is this a gift from you? "

1934, August died, and the president of the company was succeeded by adolphs Hibb III. Auguste's legendary mission was thus completed. But the beer empire founded by him and his father-in-law, Anheuser, began to grow rapidly.

Today, Budweiser beer ranks first in the world in terms of production and sales, and is recognized as the "king of beer" in the world. Its excellent production technology, unique taste and unique sales concept have won the love of people all over the world. The deep affection between father and son conveyed behind its century-old brand is so sweet and mellow.

These are the deep feelings of father and son behind Budweiser beer. Want to know more, please collect.

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