Deng Jianqun's Road to Success

With unyielding faith, unremitting efforts and extraordinary wisdom, Mr. Deng Jianqun's wealth creation process is very typical and representative in his time, from nothing to the creation of "shoe kingdom" and today's success.

Born in Macau, Deng Jianqun went to Haojiang Middle School in Grade 2 because of his poor family, and then went to Hong Kong to help his father do some small business. At that time, he set up a stall in Temple Street to sell glasses, ink pens and the like. Usually he opens a stall at ten in the morning and sits until eleven or twelve in the evening. When he got home, his family had fallen asleep. 365 days a year, basically every day.

The water in ditches and pools is stagnant and sluggish; The water in the waterfall is fast and high-all for water, but different in nature. The former is comfortable and the latter is enterprising. Deng Jianqun undoubtedly belongs to the latter. He doesn't want to "work day and night and get dizzy". At that time, his greatest wish was to be a nine-to-five office worker, who could have a holiday and rest on weekends and live a decent life. "I remember once crossing the sea by boat and seeing the high-rise buildings in Central, I was eager to be a civil servant inside." Mr. Deng Jianqun recalled.

Deng Jianqun thought of it and put it into action immediately. He began to study English and business courses, hoping to lay a good foundation for his future job. It takes a lot of time to file, and it is even more urgent to study again. He can only use every moment to study. But even so, he never gave up, but studied hard with amazing perseverance. During this period, he was introduced to a typing school by a friend, but his monthly salary was only 200 yuan, which was less than half of that of a street vendor, so his family did not agree with him to do this job.

Work. Deng Jianqun insisted on going his own way, but the final solution was to take out 100 yuan from his salary every month to subsidize his family, and the rest had to pay tuition and transportation expenses for studying business, leaving little ... But in order to realize his desire to change careers, Deng Jianqun was determined to stick to it. After that, he finally entered a Chinese-funded institution in the Bank of China Building at that time. During his four years working in this organization, he has accumulated a lot of experience in enterprise management after hard training and work practice. Deng Jianqun's story tells people that if you want to finish anything, you must have perseverance and patience, and finish it bit by bit, just like walking a thousand miles, you must do it step by step. A little slack will often fall short. As long as you persevere and do everything well, you are expected to succeed.

Create an elegant and high-profile career.

1967, Mr. Deng Jianqun formally set foot in the footwear industry and entered a small shoe factory, and has since forged an indissoluble bond with the footwear industry. This change can be said to be an important turning point in his life, because it was in this industry that he started his career. With a good English level and working ability, Deng Jianping served as an assistant to the boss as soon as he joined the company, responsible for communicating with customers.

There is a British couple who own a listed company in Hong Kong and are big customers of Mr. Deng Jianqun's shoe factory. Every time, Teacher Deng Jianqun is responsible for contacting them and working for them until late at night without interruption. But one afternoon after work, Mr. Deng Jianqun asked the couple to leave early. Of course, they were very surprised, so they asked him why. He said, "I'm getting married today. I'm going to set the wine." After leaving, he hurried home to finish the wedding and returned to his post to continue his work the next day. He didn't go to Macau for his honeymoon until it was finished.

After learning this, the British couple were moved by Mr. Deng Jianqun's excellent professionalism, thus trusting and appreciating him more. Later, they hoped to open a branch in Hong Kong, and asked a young, married and hardworking person to undertake the management work. In their eyes, Mr. Deng Jianqun is their only choice. So the British couple immediately persuaded Mr. Deng Jianqun's boss and successfully recruited Mr. Deng Jianqun to help start a business in Hong Kong. Later, the British couple gave Mr. Deng Jianqun HK$ 50,000 with a monthly salary of RMB 65,438+0,300. With this HK$ 50,000, Mr. Deng Jianqun opened Ascott Co., Ltd. in star house. Since then, he has stayed in Ascott for 32 years.

In order to take good care of ascot, he did his best and devoted all his sweat and efforts. As the saying goes, "Hard work pays off". Under the careful management of Mr. Deng Jianqun, Yashigao Company has gradually grown. At the peak of 190, the turnover exceeded 190 billion Hong Kong dollars, and Southeast Asia 13 branch company had more than 500 employees.

Mr. Deng Jianqun's success is not purely accidental. If he didn't have extraordinary ability, courage and diligence, the British couple wouldn't entrust him with the important task of opening a Hong Kong branch. It is not enough to start a company only by the trust of investors. In the end, it depends on strength and achievements to prove itself. If Mr. Deng Jianqun does not have extraordinary management ability, Ascot cannot develop so smoothly.

Leading multinational companies to create business legends with Reebok.

1980, the British parent company, Ice Wheel Group, bought 60% shares of Reebok for US$ 67,500, and handed them over to Ascott, which was managed by Mr. Deng Jianqun, to be fully responsible for sample development, procurement and financing in the Far East. What needs to be pointed out here is that Reebok was just a poorly managed and precarious company at that time, with a turnover of less than $6.5438+0 million. The Binglun Group entrusted such an arduous mission to Mr. Deng Jianqun, which shows that the company has great trust in him.

Mr. Deng Jianqun has a great responsibility and really does not bear the great trust. After Mr. Deng Jianqun took over Reebok, he began to show his ability and solve difficult problems. 1983, Reebok developed the world's first pair of healthy dancing (aerobic) shoes made of soft garment skins in Korea, which was immediately popular in the market, making Reebok's performance multiply in a short time. In just a few months, the turnover has risen from several million dollars to tens of millions of dollars. 1984 Reebok's turnover has reached $300 million. 1985, Reebok was successfully split and listed in the United States. 1990, Reebok's turnover has increased to more than 2 billion dollars-from only 1980 to more than 2 billion dollars ten years later, and the rapid development of Reebok can be called an industry myth. Mr. Deng Jianqun is also known as one of the three "founding heroes" of Reebok (the other two are US President Paul Farman and Steve leggett, Vice President of Development Department).

There is no doubt that Mr. Deng Jianqun has made great contributions from an unknown brand to one of the three famous brands in the world footwear industry in a few years. In addition, the famous brands (sports shoes) cultivated by Mr. Deng Jianqun include DKNY, KAPPA, RYKA, KENZO, ROYAL ELASTIC and so on. Therefore, Mr. Deng Jianqun is praised as a "famous brand nanny" by the industry. Anyone who needs to develop and buy a new brand will ask Mr. Deng Jianqun for help.

1990, due to the serious differences in business philosophy between Reebok and its parent company in ascot, England, Ice Wheel Group sold its shares in Reebok for 600 million dollars. When the group bought Reebok shares at 1980, it only spent $67,500, and the return on investment profit for ten years was 10000 times, which was incredible! No wonder some people call it a "myth among myths", and Mr. Deng Jianqun is undoubtedly the main creator of this "myth among myths".

Reebok refused to spare Mr. Deng Jianqun after the cooperation with the Ice Wheel Group was suspended, and hired Mr. Deng Jianqun as the president of Reebok Far East Branch with an annual salary of $654.38+$2,000, leading 45 European and American employees and 500 local employees. Reebok also let him continue to manage the family business, so Mr. Deng Jianqun is also known as the "working emperor".

Unscramble the Double Splendid of "Wage Worker" and "Boss"

As early as 1980, Mr. Deng Jianqun had helped his wife Deng Zhujin to set up three shoe factories in Hong Kong and started his own family business. 1982, he went to the mainland to open a shoe processing factory. 1987 joint venture with Taiwanese businessmen to produce sports shoes in the mainland, 1990 set up "Hong Kong and Taiwan shoes city" in Longgang District, Shenzhen.

When Reebok hired Mr. Deng Jianqun as the president of the Far East Branch, he was also allowed to continue to run the family business. This kind of practice can't help but surprise people-most enterprises require employees to concentrate on their work and even don't allow employees to work part-time. As a multinational company, why does Reebok love Mr. Deng Jianqun so much?

In fact, Reebok's approach naturally has their reasons: Mr. Deng Jianqun has excellent working ability and is a person who is clear about public and private and pays attention to integrity, so he can have the best of both worlds; Moreover, it is not easy for Reebok to find a suitable person to replace Mr. Deng Jianqun. Therefore, it seems unexpected that Mr. Deng Jianqun can be both a "wage earner" and the boss of his own enterprise in Reebok, but it is reasonable.

1992, the Hong Kong and Taiwan Group operated by Mr. Deng Jianqun's family and the shareholders of Taiwan Province Province prepared to go public in Hong Kong. In order to avoid conflicts of interest, he left Reebok on his own initiative at 1992 and returned to his former company Ascot as the executive chairman. At the same time, after the successful listing of Hong Kong and Taiwan Group, he also served as the chairman of the group. At its peak, Hong Kong and Taiwan Group employed 25,000 people, with a turnover of more than HK$ 2 billion and an annual output of more than 25 million pairs of brand-name sports shoes, which is equally impressive.

Mr. Deng Jianqun deals in footwear products exported to various countries, with the highest record (1995) exceeding 60 million pairs. In addition to well-known brands such as Reebok, LA Gear, Avia and Adidas, there are also low-end non-sports shoes, and the reputation of "shoe king" has spread like wildfire.

Leading Asia-Pacific Group to Expand Business Kingdom

In April 2000, Mr. Deng Jianqun left Ascott Company, where he had worked for 32 years, and founded Asia Pacific Footwear Group Company. Headquartered in Hongkong, Asia Pacific has six branches in Southeast Asia, including Taiwan Province Province of China, Vietnamese, Indonesian and China, with more than 200 employees, mainly engaged in purchasing business for famous shoe factories, among which internationally renowned brands include DKNY, KAPPA, BATHING APE, KENZO, TERRA PLANA, GAP, NEXT and so on. "Asia-Pacific Footwear" aims to provide customers with high-quality services, including strict quality management, punctual delivery procedures and perfect supervision system to meet all customers' requirements. Under the planning of Mr. Deng Jianqun, the business of "Asia-Pacific Footwear" is booming. In just a few years, the business network of "Asia-Pacific Footwear" has spread all over the world, and its products have been exported to the European Union, the United States, Britain, Australia, Canada and other places, with an annual export volume of more than 25 million pairs.

Mr. Deng Jianqun not only continued to create brilliance in the field of shoes that he has been engaged in for many years, but also expanded to investment and other fields. It already owns Asia Pacific Footwear Co., Ltd., Baide Footwear Co., Ltd., Paiwei Investment Co., Ltd. and Weifeng Development Co., Ltd.

From "Ascot" to Reebok, to "Hong Kong and Taiwan" and "Asia-Pacific", every time Mr. Deng Jianqun enters the enterprise, he can create brilliant achievements with his extraordinary leadership and management level. It can be said that wherever he goes, he can leave a string of shining footprints, which is really amazing.

As a well-known industry veteran, Mr. Deng Jianqun has won recognition and praise from all walks of life. He was invited to be a member of the Textile and Clothing Project of the Hong Kong Industrial Technology Development Council (1994-1999), a member of the Textile and Clothing Industry Training Council (1998-1999), a member of the Textile Project Evaluation Committee of the Innovation and Technology Fund (2000-2004). 1994 From 2000 to 2000, he was elected as the chairman of the Hong Kong Rubber and Footwear Manufacturers Association, and devoted himself to promoting the development of the footwear industry and providing assistance to the industry.

Mr. Deng Jianqun also serves as honorary chairman of Haojiang Middle School in Macau, honorary president of Hong Kong Footwear Chamber of Commerce, president of Hong Kong 2 10 International Footwear Foundation and director of American 2 10 International Footwear Foundation.