The history of Levi's jeans ...

Levi Strauss immigrated from Germany to new york in 1847. In 1853, the Jew who was engaged in canvas business took advantage of the California gold rush to go to San Francisco. He made a batch of unsalable canvas into hundreds of pairs of trousers and took them to the gold mining site to sell them. Unexpectedly, they were very popular with gold diggers. In 1855, Strauss gave up canvas and used a strong and wear-resistant indigo denim to make overalls, and reinforced the trouser pockets and seams with copper nails. This kind of sturdy and beautiful trousers was quickly favored by the market, and a large number of orders poured in. Strauss used his own name Levi's as a product brand and opened his first store in San Francisco. In 1873, Strauss obtained a registered patent for fixing the trousers with a nail. In 189, Levi's first coded jeans, and the world-famous 51 was its first jeans model. Since 1936, Levi's began to sew a small red flag with the words "LEVI'S" on the back pocket, which became its brand logo in the future. In 1954, Levi's jeans leather label stopped production and began to use paper labels. In 1974, the company began to produce washed jeans, and in 1986, it introduced jeans that had been worn and pierced in advance. 51 pants are the most classic, the oldest and best-selling jeans in Levi's jeans, and are the first choice for collectors. It is said that a pair of 51 jeans made between 1886 and 192 sold for a sky-high price of $25, in 1997. The 51 is simple in design, cut in the middle of a straight tube, button-shaped in design, and the hip circumference is not completely close to the body, so it is loose and comfortable to wear. Levi's jeans are well-made, its buttons will never rust, and the stitches are very dense. As early as 1886, Levi's tied two trouser legs of a pair of jeans to two horses respectively, and drove the horses in the opposite direction, so as to prove that these pants can withstand extremely strong tearing. Since 1937, Levi's has introduced new products every year. While retaining the classic version and Levi's iconic red flag, the back leather (paper) tag, the double-row arc seam of the back trouser pocket and the copper striker, the washing effect of jeans changes with the trend every year. After World War II, Levi's jeans became popular all over the world. In the late 194s, the sales of this brand was only $8 million. By 1978, the sales had exceeded $2 billion, and its product line had also expanded to other garments besides jeans. In 198, Levi's sold the 5th pair of jeans. Levi's, as the "originator" of jeans, symbolizes the pioneering spirit of the western United States. After a century and a half of wind and rain, it has spread from the United States to the whole world and become a fashion acceptable to men, women and children all over the world. In recent 2 years, Levi Strauss, which produces Levi's clothing, has been a multinational enterprise active on the world stage. In 21, Levi's entered Chinese mainland and opened its first store in Shanghai.