Which country does Bacardi belong to?

Bacardi Bacardi

Established: 1862

Founder: Facondo

Brand features: 1862 high-grade rum from Santiago, Cuba, pure and smooth; It contains freedom, color and passion, symbolizing the spirit of Latin America and the Caribbean. Is the world's largest sales of top spirits, products distributed in 170 countries.

Product scope: Rum (Rum)

Brand introduction: Bacardi was founded by the founder on 1862. After aging, it has extraordinary sweetness and fresh taste. It can be mixed with any soft drink and directly added with fruit juice or ice cubes like ice cubes, which is called "bottle bar". It is the preferred brand of popular bars and is used to prepare global legendary cocktails.

The founder of this brand, who immigrated to Cuba from Spain, successfully gave the rum, which was very rough and strong at that time, a delicate and soft new look for the first time, making Bacardi a representative brand of rum. In addition to the most basic light series, the alcohol content of 15 1 is as high as 75.5%, and it is very full when used to make cocktails.

Today, the producers in bacardi breezer are still descendants of Mr. Facondo. Bacardi breezer still uses the same brewing technology since 130. The liquor is stored in American white oak barrels, which makes the liquor fresh and smooth. Baijia Drum wine cultivated a mellow and fragrant bouquet in natural barrels, while Jindrum wine with darker color was stored in barrels of burnt oak, which made the bouquet lighter and more fragrant.

The founder of this brand, who immigrated to Cuba from Spain, successfully gave the original rum, which was extremely rough and strong at that time, a delicate and soft new look for the first time, making Bacardi a representative brand of rum. In addition to the most basic light series, the alcohol content of 15 1 is as high as 75.5%, and it is very full when used to make cocktails.

Today, the producers in bacardi breezer are still descendants of Mr. Facondo. The liquor is stored in American white oak barrels, which makes the liquor fresh and smooth. Baijia Drum wine cultivated a mellow and fragrant bouquet in natural barrels, while Jindrum wine with darker color was stored in barrels of burnt oak, which made the bouquet lighter and more fragrant.

Bacardi is now the only private liquor company in the world, employing more than 6,000 employees in 65,438+070 countries around the world.

[Edit this paragraph] Introduction of British Bacardi Company

Bacardi originated in Santiago, Cuba, and was founded by Falcondo 1862. After aging, Bacardi has an extraordinary mellow and fresh taste. Liquor is stored in American white oak barrels, which makes liquor more refreshing, smooth, mellow and fragrant. Dark gin rum is stored in barrels made of burnt oak, which makes the wine lighter and more fragrant. Bacardi can be mixed with any soft drink, directly added with fruit juice or put in ice. It is the first choice brand of popular bars and has been used to make magical cocktails.

Today, Bacardi is the only private liquor company in the world and the fourth largest liquor company in the world. It is still controlled by Mr Facundo's descendants. Headquartered in Hamilton, Bermuda, the company has more than 6,000 employees in more than 65,438+070 countries around the world.

[Edit this paragraph] Company logo

Bat, as the symbol of Bacardi, appeared on the bottle with a history of 130 years. In Cuban culture, bats are considered as symbols of good luck and wealth.

[Edit this paragraph] Company history

Bacardi was founded by Don Facundo Bacardí Massó in Santiago, Cuba on February 4th, 862/kloc-0, and now its headquarters is Hamilton (Bermuda). Bacardi also owns several other brands, including Grey Goose Vodka, Dewar's Scotch Whisky, Bombay Gin, Eristov Vodka, Martini and Rossi. Rossi), Cazadores tequila and Havana Club rum are sold in the United States.

Don Facundo Bacardi Marceau, a wine merchant,/kloc-immigrated to Cuba from Catalonia in the early 9th century. At this time, the manufacturing cost of rum is very low, it is not a fine drink, and it is rarely sold in high-end bars. Don Facondo set out to "tame" rum. After trying several methods, he found a way to filter rum with charcoal to remove impurities. In addition, Fakong mostly stores rum in oak barrels, which achieves the effect of adding "mellow" to it. The final product is the world's earliest "white" rum.

Facondo and his brother Hosai built a small brewery on February 4th, 1862 and put the previous experimental findings into commercial production. Their first distiller made of copper and cast iron can produce 35 barrels of fermented molasses every day. Fruit bats live on the beam of the factory building, so bats have become Bacardi's bat trademark.

At 1890, the company was in turmoil. Emilio Bacardi, Facondo's eldest son, was exiled for taking part in the Cuban independence war against Spain. Emilio's brothers Facundo and Jose and his brother-in-law Henri Schueg stayed in Cuba and took on the task of maintaining the company during the war. All the women in the family went to Kingston, Jamaica as refugees. After the Cuban War of Independence and the American occupation of Cuba, the earliest cocktails of "Cuba Freedom" and "Dejili" were brewed by Bacardi breezer. 1899, Emilio bacardi was appointed as the mayor of Santiago by American general leonard wood.

Bacardi (as early as 18 century, pirates in the Caribbean were conquered by the same wild and domineering rum, thus obtaining the nickname "pirate wine". ) 19 12 While traveling in Egypt, Emilio Bacardi bought a mummy as an exhibit in the Emilio Bacardi Moreau Metropolitan Museum, which will open in San Diego. This mummy is still on display today. In San Diego, his brother Facundo M. Bacardi continued to manage the company with Henry Sugar, who set up new filling plants in Barcelona and new york and started the international expansion of the company. Because of the prohibition, the factories in new york were closed soon, but Cuba became a popular tourist destination for American tourists during this period.

In the1920s, Emilio opened a new brewery in San Diego. During the period of 10, Bacardi Mansion in Art Deco style was built in Havana, and the third generation of Bacardi family began to join the family business. Facundo Bacardi invited Americans who were still under prohibition to "bathe bacardi breezer in Cuba". Hatuey Beer, a new product, was also launched during this period.

The bottling plant in Mexico City and the winery in Puerto Rico opened in 1930. During this period, several trademark disputes occurred, mainly focusing on the use of Bacardi brand name for rum produced outside Cuba. In a dispute, Henry Sugar retained the right to continue to use the Bacardi family name on products produced in Puerto Rico, and also won the leadership of the company. In another dispute, Bacardi also won and was allowed to "use only cocktails produced by Bacardi breezer to be called Bacardi cocktails".

During World War II, the company was run by Jose Bosch, son-in-law of Henry Sugar. Bosch established Bacardi Import Company in new york, and 1949 was nominated as Cuban Finance Minister.

Hatuey beer appeared in Hemingway's two works: Being and Not, and The Old Man and the Sea. 1956, Bacardi held a celebration to celebrate Hemingway's winning the Nobel Prize in Literature.

Bacardi has recently made several industry acquisitions to expand the market outside its famous rum brand. 1992, Bacardi acquired famous manufacturers of absinthe and sparkling wine Martini and Rossi 1998, and acquired Imperial Whisky and Mumbai Sapphire Gin for $2 billion; 200 1, bought casado tequila; In 2004, it acquired Grey Goose Vodka; In 2006, Bacardi acquired Pacific Dawn, a New Zealand vodka brand. Other affiliated brands include Drambuie whisky, Di Sarono Amaretto and B&; B and Benedictine liqueur.

[Edit this paragraph] Bacardi and Cuba Today

There are no Bacardi drinks in Cuba. The main rum brand in Cuba is Havana Club. Havana Club was not Bacardi's original brand, but Bacardi said that it later bought the brand from the brand owner. The Cuban government said that the original owner of the brand gave up the brand and therefore refused to admit that Bacardi bought the brand. The Cuban government cooperates with French company Pernod-Ricard to sell Havana Club all over the world, except the United States and its territory.

Although it is no longer produced in Cuba, Bacardi has decided to re-emphasize the Cuban origin of its brand in recent years for commercial reasons. Facing the increasingly fierce competition brought by the international Havana Club brand, the company thinks it is very important to contact Cuba to sell rum. A TV advertisement with the slogan "Welcome to Latin America" is one of them. In 1998, the words "1862 was founded in Santiago, Cuba" were added under the company's distinctive bat logo.

Bacardi is facing criticism and legal problems, saying that Bacardi is trying to confuse consumers and make them think that this brand of rum is produced in Cuba. Bacardi's advertisement in Spain started from 1966 to promote the combination of rum and cola, which was called "rum cola". However, starting from 1998, Bacardi began to call this drink "Cuba Libre". The Spanish Advertising Association forced Bacardi to stop this advertising campaign, saying that the advertisements were full of pictures of Caribbean countries, which would make consumers think that they were from Cuba, thus "misleading consumers in the substance of the products". At the same time, Bacardi continues to compete with the Cuban government for the right to use trademarks in courts around the world.

Bacardi's tradition continues to spread in Santiago and Havana through its noble architecture and historical importance. The Bacardi Building in the old city of Havana is considered as one of the most exquisite art deco buildings in Latin America.