Zong's successful inspirational story

Zong Houqing was the first richest man to be a late bloomer. The following is an inspirational story I compiled for you about the success of Zong. I hope you like it!

As a successful entrepreneur from scratch, what is the entrepreneurial process of Zongyi Road?

1987, the school-run factory lost money because of poor management, so Zong contracted the school-run factory and began to practice his entrepreneurial dream buried in his heart for many years. That year, he was 42. Zong led two retired teachers with a loan of 6.5438+0.4 million yuan, and made money by selling soda, popsicles and stationery paper on a commission basis, and started the entrepreneurial process.

1988, the enterprise successfully developed and put into production Wahaha children's nutrient solution and established Hangzhou Wahaha nutritious food factory. Children's nutrient solution emphasizes the real use value and solves the problem of anorexia and partial eclipse in children. Because of its definite curative effect and obvious effect, it quickly swept the market, and its products sold well all over the country, and enterprises stood firm in the fierce market competition.

199 1 year, Wahaha, a small school-run factory with only 100 people, bought Hangzhou Canned Food Factory, an old state-owned factory with more than 2,000 employees, at a price of 80 million yuan. After the merger, Wahaha Food Group Company was established. Hangzhou can factory, which originally lost more than 40 million yuan, turned losses into profits in only three months. 199 1 year, the output value of the enterprise exceeded 1 100 million yuan for the first time, reaching 2170,000 yuan. The merger was successful and Wahaha took shape.

From 65438 to 0994, Wahaha actively responded to the State Council's call for counterpart support for the resettlement work in the Three Gorges reservoir area, devoted itself to the development of the western region, creatively merged three flooded poor enterprises in Fuling area with the reform idea of "resettlement tasks and general contracting of resettlement funds", and established the first branch of Wahaha outside the province-Fuling Company. Since then, Wahaha has taken the step of "going west and going north", and established more than 60 branches in 29 provinces, municipalities and autonomous regions.

From 65438 to 0996, Wahaha Group invested part of its fixed assets and established five joint ventures with foreign parties such as France's Danone Group, absorbing investment of 45 million US dollars. Wahaha holds 49% of the shares, while Danone and Baifuqin jointly hold 5 1%. After the Asian financial turmoil, Baifuqin sold its equity to Danone Overseas, making it jump to an absolute controlling position of 565,438+0%. Danone immediately proposed to transfer the trademark right of Wahaha to the joint venture company, which was rejected by the State Trademark Office. The two sides signed a contract. In the same year, Zong led Wahaha employees to target the bottled water market and produce Wahaha pure water.

1In May, 998, Wahaha launched the carbonated beverage "Very Coke" to challenge Coca-Cola and Pepsi. With the channel advantage, the sales volume reached 600,000 tons in 2006.

1999, Zong continued to advance westward and northward, and decided to set up a company, with employees raising funds and holding shares, and set up a number of companies unrelated to Danone. Most of these companies are built in the west and old areas. By 2006, the total assets reached 5.6 billion yuan, and the profit for that year was 65.438+0.04 billion yuan.

In the restructuring in 2000, Zonghe employees repurchased 55% of the shares of Wahaha Group from the government, and Wahaha realized "full shareholding". Among them, Zong holds 30%, senior managers hold 5% and employees hold 20%. Hangzhou Shangcheng State-owned Assets Management Co., Ltd. owns 46% of the shares .. This year, Danone acquired Robust, Wahaha's biggest competitor.

In 2002, Wahaha used its own brand and strength advantages to enter the children's wear industry from a high starting point.

After the SARS epidemic ended in May 2003, Zong sent a large number of drinks to retail terminals before his competitors, which made the sales increase by 65,438+06% every year. The company's operating income exceeds10 billion yuan, making it the fifth largest beverage producer in the world, second only to Coca-Cola, Pepsi, Cadbury and Kurt.

In 2004, Wahaha implemented the strategy of "all-round innovation", and the continuous introduction of new products such as nutrition fast line and refreshing made the enterprise get rid of homogenization competition.

In 2007, under the leadership of Zong, Wahaha's turnover exceeded 25 billion yuan. In April, Zong, the head of Wahaha, revealed that Danone wanted to buy 565,438+0% shares of other non-joint venture companies in Wahaha at a low price of 4 billion yuan, but it was rejected by itself. Danone immediately hit back at Wahaha for violating the joint venture contract, and said that it could not tolerate the huge private wealth empire established outside the joint venture company.

On April 9, 2007, Danone requested Zong, as the chairman of the joint venture company, to institute legal proceedings against the non-joint venture company. On May 3 1, Danone filed an application for international arbitration against Wahaha, claiming that Chinese shareholders had infringed upon the interests of the joint venture company. On June 4, Danone filed a lawsuit against Zong's daughter's company in the United States, saying that its non-joint venture could not use Wahaha brand. On June 7, 2007, Zong resigned as the chairman of the joint venture company and published an open letter to the chairman of Danone. He said that he couldn't stand the bullying and framing by two directors of Danone (Fan Yimou, president of Asia-Pacific region, and Qin Peng, chairman of China region), so he resigned and specialized in litigation.

In 2008, despite the troubles of Danone's strong purchase, Wahaha's sales continued to grow under the leadership of Zong, with sales increasing by more than 40% in the first half of the year and annual sales exceeding 30 billion yuan.

On September 30, 2009, Danone announced that it had reached a friendly reconciliation plan with Wahaha with the support of the Chinese and French governments. As part of the settlement, Danone and Wahaha will terminate their joint venture. Danone agreed to sell its 5 1% equity in several Dawa joint ventures to Chinese partners.

On 20 10, Wahaha launched its high-end milk powder-Edison infant formula milk powder, which was produced by the cooperative enterprise Holland Centennial Royal Dairy Company and imported into China. This also created a precedent for foreign enterprises to contract for China. This year, Zong was named the richest man in China by Forbes with a total wealth of 53.4 billion yuan.

In 20 1 1 year, the group company achieved an operating income of 67.855 billion yuan, a year-on-year increase of 23.65%.

In 20 12, 67-year-old Zong became the richest man in China again, with a total wealth of 63 billion RMB.