How to create a cultural atmosphere

Although creating a cultural atmosphere can not directly produce economic benefits, it is a key factor for the prosperity and sustainable development of enterprises. Jack Welch, former CEO of GE Company, said: "A healthy and progressive corporate culture is the source of power for an enterprise to be invincible"; Yu Guangyuan, a famous economist in China, once said, "With regard to development, third-rate enterprises rely on production, second-rate enterprises rely on marketing, and first-class enterprises rely on culture".

The secret of maintaining a good culture

In order to maintain a healthy corporate culture, five effective strategies can be adopted:

1. Direct communication and good communication can enhance the cohesion within the organization. The strict hierarchy within the traditional enterprise organizations in China restricts the communication between people. There is no doubt about the authority of superiors, which makes subordinates worry about their superiors and makes it difficult to create a good communication atmosphere. Effective communication between leaders and employees can not only win employees' trust in leaders and love for the company, but also enable leaders to obtain real information, which is beneficial to the development of enterprises.

2. Create an atmosphere of trust. Many young managers of multinational companies have to undertake large projects, which is very rare in traditional state-owned enterprises. The trust atmosphere in the company provides young people with opportunities to do some challenging jobs. Encouraged by good health and full trust, young people can expand their hands and feet and develop their potential here.

3. Encourage employees to be personalized in the workplace. Let employees master the decoration of the workplace by themselves, and employees have the right to make their office environment more comfortable according to their personal preferences. Personalized and casual dress has become a new fashion.

In a comfortable working environment, employees are highly efficient and prefer to stay in such an organization with personal freedom.

4. Help employees plan their career development, and make the best use of their talents. Career development management is a process of cooperation between individuals and organizations, and its ultimate goal is to achieve the harmony between employees' personal growth and organizational development. Through the joint efforts and cooperation of employees and organizations, the career goals of each employee are consistent with the development goals of the organization, and the development of employees is consistent with the development of the organization.

5. Team spirit. In foreign companies, employees have a strong sense of belonging to the cooperative group, and the goal of sharing success and realizing value with the group encourages employees to work hard for it.

Corporate culture is a kind of values.

The competition among enterprises has gone deep into the cultural level. Corporate culture is an important management tool and a kind of values. Corporate culture consists of its traditions and spiritual characteristics. At the same time, culture means the values of enterprises, which constitutes the model of employees' vitality, views and behaviors. Managers instill these cultures into employees and pass them on from generation to generation through personal practice.

Lawrence Miller, an American corporate culture expert, pointed out in the book "American Enterprise Spirit-Eight Principles of Future Enterprise Management" that almost every big company in the United States is undergoing corporate culture reform, the old corporate culture is decaying, and the new corporate culture is emerging. American enterprises have a strong sense of competition, which can be included in the eight basic values.

First, the goal principle, a successful enterprise must have valuable goals.

Second, the principle of knowledge, the success of an enterprise depends on its ability to gather people.

Third, the principle of Excellence, Excellence is not equal to achievement, but a kind of spirit, a kind of motivation, a kind of work ethics, and cultivate the spirit of pursuing Excellence.

Fourth, the principle of integration, full participation, and enhance the sense of unity of the organization.

Five, the principle of effectiveness, effectiveness is the basis of motivation.

Sixth, the principle of positivism emphasizes a scientific attitude and is good at speaking with facts and data.

Seven, the principle of intimacy, that is, mutual trust and respect, team spirit.

Eight, the principle of integrity, integrity is honesty, responsible and serious work.

Among the eight basic values pointed out by Lawrence Miller, honesty is a principle that can never be compromised, and "honesty" is the rock of corporate culture of many multinational companies. Companies that do best in this field often maintain the best record of overall operating performance for a long time.

The success of well-known multinational companies should be attributed to their unique and effective corporate culture. Moreover, every employee can internalize it into personal work creed and consciously take it as the guiding principle of daily work. By describing a vivid and desirable future prospect for employees, the enterprise successfully completed these two steps, helping the enterprise to unite everyone's cohesion and let everyone have a clear * * *.

Corporate culture has a profound influence on employees. Many China employees who have worked in multinational companies have left these big companies for reasons such as geography, salary and immigration, but they all cherish their value in these companies. Many people who have worked in Procter & Gamble for many years have switched jobs to private enterprises, but they feel that they are immigrants, which shows that corporate culture is deeply rooted in people's hearts.

How to Establish Excellent Corporate Culture

Corporate culture construction is not a random cultural activity, but also needs scientific planning, combining employee career planning with corporate planning. Enterprises in the establishment of excellent corporate culture, should earnestly do the following work:

First, seek to cultivate high-quality leaders.

The role of leaders as role models for employees is crucial. The task of enterprise leaders is to cultivate and instill a clear sense of values and goals within the enterprise organization and create an exciting working atmosphere.

Second, plan and communicate the successful route of the enterprise. The development planning of an enterprise is a success-oriented map. According to the long-term planning of the enterprise, the current starting point of the enterprise can be marked on the map, and the development goals and ways to achieve them can be established.

Third, create a commitment culture (deliverycul)

Really). The human resources department helps enterprises to establish a good "contract" culture. They all do their job well, every process, every operation, and everyone who is committed to meeting customer requirements will achieve the lowest cost every time.

Fourth, empower the team to succeed. Enterprises need the sense of responsibility and self-confidence of employees. Only when employees feel that the enterprise values, respects and trusts themselves and that they are a member of the enterprise will they have confidence and sense of responsibility.

Every enterprise is made up of people, and corporate culture must be maintained and spread by employees. Therefore, to maintain a good corporate culture, we must care about, respect and develop people.