Who knows the name and detailed introduction of each Levi's trousers? thank you

Date of creation: 1853

The origin of Levi's

1850, miners were digging for gold wealth in mines in California, but they couldn't buy a pair of trousers strong enough to withstand the nature of work. It was not until the young Levi Strauss came to San Francisco to sell cloth (including canvas for tents) that things changed. Strauss used trousers made of canvas to protect the knees of many miners from abrasions. Therefore, miners call those pants Levis.

A young man named jakob davies suggested to Mr Strauss. Putting copper rivets on the corners of Levi's pockets can improve the firmness and appearance of the pockets. As a result, they agreed to enjoy the first patent in Levi's improvement process.

1886 because the durability of Levi's jeans is well known, Levi's began to add the now well-known "double horse" logo on the back of Levi's jeans. At about the same time, the back pocket of Levi's jeans was also improved to double arc seam. Today, all Levi's jeans still use this special sewing method. Double arc seam method is also the oldest clothing trademark today.

1906 the San Francisco earthquake destroyed Levi's factory and office. But in less than five months, the factory in Valencia was built and changed. It turns out that the durability of this factory is no less than the jeans it produces. Today, Valencia Stadium still stands, still producing 50 1 jeans.

From 65438 to 0930, in order to make up for the losses caused by the economic depression, ranchers in the western United States turned their pastures into holiday hotels for the rich in the east. Ranch guests from the city ride horses here, eat and dress like real cowboys. After the holiday, they returned to their homes in the East with new clothes brought from the West. It was the first time that Levi's jeans crossed the east bank of the Mississippi River.

During World War II, the manufacture of Levi's jeans was declared as an important industry. Only people who are directly related to the battle can buy these jeans. However, the hyperbolic arc seam design is considered as a waste line and must be stopped. So the bent stitches are drawn. As a result, many customers refused to buy patch pocket needles because they thought it was counterfeit, especially Indian customers in Arizona suffered the most. No matter how I explained it to them at that time, I couldn't change their minds. Levi's later introduced a lighter blues, which was immediately welcomed by the public. This style brought Levi's into the field of casual wear, more than 20 years earlier than the popular faded denim jeans.

Levi's rapid expansion in 1960. Levi's introduced wheat-colored jeans in 1960, and the teenagers who promoted the fashion trend of jeans were called "white Levi's". The real change of people's clothing taste began in the late 1960s, when young people became the new main force at any cultural level in the United States. Levi's also became a symbol of youth.

Almost every teenager has a pair of worn-out jeans. Decorate it by painting all kinds of works on it with oil paints. Because this fashion was very popular, a competition of colored jeans was held at that time, and 1 10,000 entries were received. The winner's works are currently on display in folk art museums all over the United States. Several pairs of original jeans of 50 1 became the permanent collection of the Smithsonian Museum in Washington, D.C., and were exhibited in the "1876 Contemporary Art Exhibition" held by 1976.

197 1, Levi listed. After buying Koret, a suit and women's clothing manufacturer in perry ellis and Oxford, Levy quickly fell into the trap of trying to meet all the needs of everyone. Levi's non-jeans business proved to be a big mistake, but fortunately, its jeans business continued to grow. In its heyday, namely 198 1 year, Levi's jeans sold 502 million pieces in the American market. Obviously, not only cowboys and young people, but also many others are wearing these pants.

Considering Levy's business and family traditions, Levy? Haas, the descendant of Strauss, began to play an increasingly active role in the company's operation. They privatized the company and sold all the non-jeans businesses. Levi pays attention to jeans business again. In order to emphasize this point, 1987, Levy launched the Dockers product line, which will be popular in the future. But in the 1990s, blue jeans, as the uniforms of rebels and cowboys, began to fade out of the fashion front. From 65438 to 0989, Levi's sales in the United States dropped from 502 million to 387 million. Many new competitors have also fought their way out in the market. All of a sudden, Levi's red trademark was teetering among competitors. Starting from 1990, Levi's market accounts for 48.2% of the jeans category. By 1998, Levi's leading position had dropped to 25.0%, thus disappearing.

When 1996 Robert? When Robert Haas led Levi, he handed one of the most successful brands in the world to four people: him, an uncle and two cousins. The Harvard MBA who worked for Peace Corps and McKinsey before joining Levi brought enlightened management methods to Levi, an old clothing manufacturer, and was praised by the media. The company also began to gradually reposition its mission: Levi should change from a responsible and successful enterprise to an "authority on casual clothes".

Levi's Company has formulated the strategy of "think globally, act locally" and become a global American clothing manufacturer. In most foreign markets, Levi's boldly publicizes its profound American culture, and most European and Asian consumers think Levi's jeans are synonymous with special fashion. Levi's bold and innovative global marketing activities have achieved excellent results. As the domestic market continues to shrink, foreign sales have become the main reason for the growth of Levi's.

By establishing a solid foundation with jeans as the core, supplemented by well-designed products and market development programs, Levi's found a way to increase profits in the case of the decline of the domestic jeans market.

Levi Strauss & amp not only occupies a place in American history, but also has become the largest clothing company in the world.

Historical process

In the history of 150 years, Levi paid attention to the original commemorative creation and established its supreme position in the field of jeans.

1847: Levi's founder Levi's, 18 years old, immigrated to the United States from Germany.

1853: Levi's was founded in San Francisco. CO company made the first pair of jeans from canvas.

1855: Levi Strauss changed the earliest canvas into denim with blue warp and white weft imported from France.

1873: Levi's registered the first pair of trousers with a striker to fix the seam of the trouser pocket. Since then, the word "jeans" has been used to refer to twill pants.

1890: Levi Strauss &; CO company coded jeans for the first time, and the world-famous 50 1 was Levi's first jeans model.

1905: production of S506XX began (19 17 official lot s506xx), and low-priced jackets 2 13 were also produced.

1928: S506XX and 2 13 put the lid on the pocket.

1936: The products with red labels began to be produced.

194 1 year: S506XX, the cover was removed again, but the production of red TAB was stopped, 2 13 (representing the production of cloth labels and black concentric hollow buttons).

1944: S506XX laurel buttons used in World War II.

1947: S506XX stopped production for 506XX, and the bag was covered again for 5 19XX (inside the blanket).

1952: 506XX, 5 19XX stopped production, and the second generation 507XX, 5 17XX (inside the blanket) started production, and the word R appeared on the label.

1954: Leather labels were discontinued and paper labels were used.

1962: 507XX and 5 17XX were discontinued, and the third-generation jackets 557XX and 559XX (inside blankets) were started to be produced.

1966: 557XX and 559XX were discontinued, 557 and 559 were put into production, and the words "every garment is guaranteed" were removed from the bottom of the paper label.

1967: production 557 70505

1968: production 70505 02 17.

1969; Replace the big label with the small label. And began to become a little e.

1974: Levi's launched a series of washed jeans.

1978: Although many jeans brands of different designers have been put into the market, Levi's sales still exceed $2 billion.

1980: The sales of jeans achieved unprecedented success, reaching 502 million pieces.

1984: levi's became the representative costume of the American Olympic delegation and made a large-scale publicity for Levi's S501blues.

1986: Levi's jeans started to produce jeans with holes ahead of schedule.

1995:www.levi.com website officially opened.

1996: LVC is officially listed, and it is a replica series made according to levi's classic models.

1999:red TM series was born, and 2 1 century jeans were innovated again.

2000: Levi's three-dimensional jeans series Levi's engineering jeans came out.

200 1: Levi's entered Chinese mainland and opened its first store in Shanghai.

2003: Levi's150th Anniversary, Jeans130th Anniversary. In the same year, the type 1tm series was born.

Levi's jeans

If you want to trace the origin and history of jeans, a representative can't help it. He is the father of American cowboy-Levi's: the founder of Levi's Company and the pioneer of American cowboy culture and history.

Levi Strauss was originally from Germany and made his fortune in San Francisco in 1847. At that time, he had been selling canvases for a living. Later, he found that local miners were in urgent need of a kind of tough pants, so he made a batch of pants out of brown canvas used to build tents and sold them to local miners. Then it was very successful and saw the ideal result. LEVI'S STRAUSS AND CO was established to produce jeans, and the myth of Levi's began.

The success of Levi's Kingdom began with Levi's 50 1, and the birth of 50 1 was that Levi's and another group of jakob davies applied for a patent for their button jeans in 1873. At that time, 50 1 was a very fit effect after shrinking, which was very popular with workers at that time. Therefore, some people think that Levi's jeans are the product of helping to build the American dream in his early years. Jeans in the thirties all played the role of work clothes, but they tended to be casual, but they were mainly practical designs. In 1960s, Levi's Kingdom expanded its business in Europe on a large scale, and then swept the whole continent, with its business volume and reputation soaring.

Jeans culture has been a global collective trend since 1970s, with a breakthrough in style change. From the traditional straight leg style, wide-angle pants and bell-bottoms have been changed. From bell bottoms to radish pants in the 1980s. The appearance changes of jeans went to extremes in the 1970s and 1980s. In the meantime, Levi's has been following the fashion trend. In the late 1980s, jeans changed from the previous emphasis on fit and fit to the pursuit of the original flavor of jeans. Together with this trend, LEVI's 50 1 set off another jeans trend, which was also influenced by this trend in the 1990s. In addition to the backflow of 50 1, LEVI's modern series has three branches, which are distinguished by different colors of trademark flags. The "Red Flag" aims to oppose the fashion of "pursuing the original flavor" that is too close to the body (including 501); "Silver Flag" advocates "modern basic" style: paying special attention to high quality, washing technology and production effect; In addition to the basic styles, "Orange Flag" has also developed other fashionable styles, which is a series of products close to the trend in materials.

In the 1990s, Levi's propaganda techniques were more innovative. Product sales are developed through the next level. The myth of Levi's began with 1847, which has gone beyond half a century. It is indeed a miracle of cowboy and American culture, and I believe this myth will continue to spread.

Characteristics of Levi's jeans

1: The back pockets of traditional levis jeans are all swallow-shaped lines.

2. There are two levis on the side flag of the back pocket, one is positive, the other is negative, and the e is lowercase (some of the early ones are capitalized).

3. The copper nails in pockets and other places should have L.S. &; C.O logo.

4: The word Levi's should be on the zipper version.

5: The button version should have the word LEVIS on both the button and the big buckle.

6. Pants must not be short of water marks. Some people in China say madeinusa, but this does not mean that pants are made in the United States, for example.

If someone sells in bulk and says it's American, there's a problem.

7: There should be L.S. on the back of pocket copper binding & that is, the side inside pants; The word C. O.

8. Generally, the edge of the domestic side flag is round, and the side flag that is actually exported or produced in the United States is also added.

Work, flatten.

9. Generally speaking, all Levi's products can't be delivered to a factory to complete production, which means Levi's processing plant in Chinese mainland has none.

Can produce pants, shirts, tops, down jackets. Occasionally, a red down jacket originated in Vietnam and is now on the market.

Many Levi's products come from there.

Attention model

50 1, 517,505 and 518,519 and 542,593, etc.

Levi's logo

Impact nail

Simply decorating the corner of Levi's trouser pocket with metal buckles breaks the traditional style and makes jeans more popular. Levi's type

1TM jeans have extra large nails and feel stronger.

red flag

1936 ls &； Co. originated from the red flag in the back pocket, which can be said to be the earliest brand badge, making Levi's easier to identify.

This move also makes other jeans brands.

Arc car flower

By1837ls &; CO began to produce the first pair of jeans, and the unique curved double line on the back pocket toilet car was the most leisurely in America.

Long-standing traces of clothing. Before there were automatic machines, all curved car flowers needed hand embroidery. Levi's 1TM model

The red flag is bigger and more eye-catching and can be seen from a distance.