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Business classical Chinese
The Hang Cheng mentioned in this article is Lin 'an, the capital of the Southern Song Dynasty. It can be seen that the night market in Lin 'an is quite prosperous, and its business is booming, buying and selling day and night. "In Hang Cheng Street, it is open day and night. At night, tourists start to pay three or four drums. At five o'clock, the bell rings, and the morning market seller opens again."
-Quoted from "A Brief History of China Commerce", Lin 'an Prefecture was ordered to print and make a meeting, and Yu Xu was allowed to parallel the inside and outside of the copper coin market. Therefore, Qian Qian, assistant minister and magistrate of the former dynasty, begged Zuo Treasurer to pay for it, taking the score line as a counterpart.
Southeastern Huizi began. -Volume 187 Records of years since the establishment of inflammation. For 30 years in Shaoxing, business travel and trade were reported only by the Association. One is duty-free, the other is saving, and the third is not reading any more. From this perspective, the conference can be described as a direct flow.
-(Song Dynasty) Wu used "He Lin Ji" (volume 15) to talk about the five things of Huizi.
2. Find some classical Chinese words about doing business, the ancestor of Confucian businessmen, the wise business ancestor, the giant businessman who manages the country, the agricultural wizard Sang Hongyang who is as rich as an enemy, the first richest man in Shen Wansan, the first generation money king of Qiao Zhiyong's red-topped businessman Hu Xueyan, the hardware king Ye Chengzhong, the Shanxi merchants, the Xue brothers, the enlightened wealthy businessmen, and the official exhibition Yuquan, creating a new way, and the salt merchants offer wine to Fan Shikui. There are books about businessmen and business, such as Historical Records.
Books such as Biography of Huo Zhi, Yu Ion, Miscellaneous Notes of Yan Jingjing, Think Tank, etc. all have records of ancient businessmen. Ten secrets of ancient businessmen doing business: knowing the place to win and choosing the place to make money. Sun Tzu's art of war said: those who have the terrain help the soldiers.
Expect the enemy to win, calculate the danger, distance, and go to the general. He who knows this and fights wins, but he who doesn't know this and fights loses.
It can be seen that the terrain is important for combat and it is also necessary for generals to observe. Doing business is like fighting, shopping malls are like fighting, businessmen are like generals with thousands of troops, and wise generals often occupy favorable terrain and eventually win the war.
As a great strategist in the Spring and Autumn Period and the Warring States Period, Fan Li knew this well. From a strategist's point of view, he thinks that pottery is an ideal place for goods trade.
So he chose Tao Di as the marketing point. Sure enough, in nineteen years, he became a world-famous woman, and Tao Zhugong's reputation became a household name from ancient times to the present, leaving his name in history. According to Records of Historical Records and Biography of Huo Zhi, after the State of Qin destroyed the State of Zhao, the immigration policy was implemented. At that time, many people bribed officials, refused to move and asked to stay where they were. Only the wealthy businessman Zhuo asked to move to the remote Wenshan. He took a fancy to the fertile land, rich products, simple folk customs, residents keen on buying and selling, and good business development.
A few years later, Zhuo became a world-famous rich man. This concept of both serving time and choosing a place was accepted by later businessmen.
Yangzhou, Jiangsu, the capital of Huaizuo and the best place for Zhu Xi, is located at the north-south crossroads, with developed transportation, convenient water transportation and frequent cargo exchanges. Its land is rich in tea, salt, silk and silks, and many businessmen come in droves. Once, merchants from the Qin Dynasty and Shanxi Province gathered here to settle down and operate.
The famous Huizhou merchants started from here and dominated the rivers and lakes. Second, buy when it is cheap and sell when it is expensive. Fan Li and Bai Gui, the ancestor of Shang Dynasty, believe that it is cheap to buy expensive; It's expensive when it's expensive.
It is emphasized that businessmen should be good at catching business opportunities, seize opportunities and seize the opportunity to buy and sell. The profit of business comes from the difference between buying and selling.
Once you find the right time to buy and sell, you should make a decisive decision like a wild animal. In Wei Wenhou, China people pay attention to farming, while Bai Gui is willing to observe the changes of the times.
When the harvest is good, he buys grain and sells silk paint. When silk came on the market, he bought a lot of silk and sold grain.
He once said: I am as resourceful in business as Yi Yin and Jiang Taigong; In judgment, it is no less than Sun Bin and Wuqi; In law enforcement, it is no less than Shang Yang. Some people's wisdom can't improvise, their courage can't be decisive, their kindness can't be chosen properly, and their stubbornness can't stick to principles.
Therefore, after such a person has learned from me, I will not teach him how to run a business. This passage fully expounds his punctuality and wisdom in grasping the opportunity of buying cheap and selling expensive.
Bai Gui's business principles and experience were praised by later businessmen. He used his own business strategy and carefully managed it, so that his family was exhausted.
Thirdly, from the end, it is known that Gou Jian, the King of Yue who predicted to make money in the Spring and Autumn Period, was ashamed of the death of his country by snow and worked hard all day. When he learned of the drought in Wu, he bought a lot of grain from Wu. In the second year, Wu was short of food, and people's lives were difficult. The hungry people had no food to eat and complained, so the State of Yue took the opportunity to rise up and destroy the State of Wu.
Hard work pays off. The King of Yue eventually became the overlord, ranking among the five tyrants in the Spring and Autumn Period.
Here, Gou Jian, the King of Yue, did a great thing. The wealth he created is not a treasure, but the hegemony of a country and the world. It is a successful example of the political application of the merchant's way.
According to records, a fire broke out in Lin 'an City in Song Dynasty, which damaged fish ponds. A merchant named Pei caught fire in his shop. Instead of putting out the fire, he lured people out of the city with money to buy bamboo tiles, reed rafters and other building materials. After the fire, everything was in a hurry, and building materials were in short supply in the market. At this time, Pei's businessmen took advantage of the situation and made a fortune, earning dozens of times the value of the store and meeting the needs of the market and the people.
Seeing a leopard in a tube, keen observation and accurate judgment are the source of wealth for businessmen, and they are also one of the necessary abilities for businessmen. Fourth, small profits but quick turnover, no one dares to stay expensive. Ji Ran, a pre-Qin business theorist, believed that "expensive is cheap, cheap is expensive" and advocated that "expensive is as cheap as jade"
Sima Qian once said, "Buy for three dollars, buy for five dollars cheaper", that is to say, greedy businessmen can only make a profit of 30%, and businessmen with small profits but quick turnover can make a profit of 50%. According to "Biography of Li Yu", there are three businessmen dealing in the same commodity in the market together. One of them sold at a reduced price, and there were many buyers. They make a lot of money a year, while the other two refuse to sell at a reduced price, resulting in far less profit than the former.
Sean, the counselor of Emperor Gaozu Liu Gang, sold scissors to people during the day and came back to study at night when he was studying in Huangshigong in his early years. Later, he felt that he didn't have enough study time, so he divided the scissors into three classes: upper, middle and lower. The price of first class is unchanged, the middle class is one penny less than the original price and the lower class is two pence less. As a result, it only took half a day, the number of scissors sold was twice as much as usual, the money earned was twice as much as before, and the time spent on study was more than before, so there was a folk proverb: Sean sells scissors-expensive and cheap.
5. Carve red and green, and stay in Yanjing Miscellanies: Shi Jing City Store always talks about the situation, carving red and green, and embroidering golden windows. In some shops, signboards are hung high, and colorful brocade lanterns are lit at the door of every house at night, making the streets look like daytime.
Some shops hang commodity propaganda calligraphy and painting, celebrity calligraphy and painting, which is arty. In order to sublimate the taste of the store and improve the customer's return rate.
There are also some tea shops, restaurants and hotels that specially arrange musical instruments and tell stories to entertain guests. In the noodle restaurant in Hangzhou, Kyoto in the Song Dynasty, as soon as the customer entered the store and sat down, the waiter immediately came over to ask what the customer needed, and the customers all called for instructions.
3. Find some classical Chinese writings about doing business, such as Duan Muci, the originator of Confucian merchants, the wise merchant ancestors, the state-run giant businessman, the agricultural prodigy Sang Hongyang, the first richest man in Shen Wansan, the red-crowned businessman Hu Xueyan of Wu Bingjian's business tycoon Qiao Zhiyong, the first-generation money king, the hardware king Ye Chengzhong, the Shanxi merchants, the Xue brothers, the enlightened wealthy businessman, the unique outlet of Guan Zhanyuquan, and the ancestor of Mingxing Li's visionary Li Hongling of Fan Shikui. There are books about businessmen and business, such as Historical Records.
Books such as Biography of Huo Zhi, Yu Ion, Miscellaneous Notes of Yan Jingjing, Think Tank, etc. all have records of ancient businessmen. Ten secrets of ancient businessmen doing business: knowing the place to win and choosing the place to make money. Sun Tzu's art of war said: those who have the terrain help the soldiers.
Expect the enemy to win, calculate the danger, distance, and go to the general. He who knows this and fights wins, but he who doesn't know this and fights loses.
It can be seen that the terrain is important for combat and it is also necessary for generals to observe. Doing business is like fighting, shopping malls are like fighting, businessmen are like generals with thousands of troops, and wise generals often occupy favorable terrain and eventually win the war.
As a great strategist in the Spring and Autumn Period and the Warring States Period, Fan Li knew this well. From a strategist's point of view, he thinks that pottery is an ideal place for goods trade.
So he chose Tao Di as the marketing point. Sure enough, in nineteen years, he became a world-famous woman, and Tao Zhugong's reputation became a household name from ancient times to the present, leaving his name in history. According to Records of Historical Records and Biography of Huo Zhi, after the State of Qin destroyed the State of Zhao, the immigration policy was implemented. At that time, many people bribed officials, refused to move and asked to stay where they were. Only the wealthy businessman Zhuo asked to move to the remote Wenshan. He took a fancy to the fertile land, rich products, simple folk customs, residents keen on buying and selling, and good business development.
A few years later, Zhuo became a world-famous rich man. This concept of both serving time and choosing a place was accepted by later businessmen.
Yangzhou, Jiangsu, the capital of Huaizuo and the best place for Zhu Xi, is located at the north-south crossroads, with developed transportation, convenient water transportation and frequent cargo exchanges. Its land is rich in tea, salt, silk and silks, and many businessmen come in droves. At that time, businessmen from the Qin Dynasty and Shanxi Province settled here.
The famous Huizhou merchants started from here and dominated the rivers and lakes. Second, buy when it is cheap and sell when it is expensive. Fan Li and Bai Gui, the ancestor of Shang Dynasty, believe that it is cheap to buy expensive; It's expensive when it's expensive.
It is emphasized that businessmen should be good at catching business opportunities, seize opportunities and seize the opportunity to buy and sell. The profit of business comes from the difference between buying and selling.
Once you find the right time to buy and sell, you should make a decisive decision like a wild animal. In Wei Wenhou, China people pay attention to farming, while Bai Gui is willing to observe the changes of the times.
When the harvest is good, he buys grain and sells silk paint. When silk came on the market, he bought a lot of silk and sold grain.
He once said: I am as resourceful in business as Yi Yin and Jiang Taigong; In judgment, it is no less than Sun Bin and Wuqi; In law enforcement, it is no less than Shang Yang. Some people's wisdom can't improvise, their courage can't be decisive, their kindness can't be chosen properly, and their stubbornness can't stick to principles.
Therefore, after such a person has learned from me, I will not teach him how to run a business. This passage fully expounds his punctuality and wisdom in grasping the opportunity of buying cheap and selling expensive.
Bai Gui's business principles and experience were praised by later businessmen. He used his own business strategy and carefully managed it, so that his family was exhausted.
Thirdly, from the end, it is known that Gou Jian, the King of Yue who predicted to make money in the Spring and Autumn Period, was ashamed of the death of his country by snow and worked hard all day. When he learned of the drought in Wu, he bought a lot of grain from Wu. In the second year, Wu was short of food, and people's lives were difficult. The hungry people had no food to eat and complained, so the State of Yue took the opportunity to rise up and destroy the State of Wu.
Hard work pays off. The King of Yue eventually became the overlord, ranking among the five tyrants in the Spring and Autumn Period.
Here, Gou Jian, the King of Yue, did a great thing. The wealth he created is not a treasure, but the hegemony of a country and the world. It is a successful example of the political application of the merchant's way.
According to records, a fire broke out in Lin 'an City in Song Dynasty, which damaged fish ponds. A merchant named Pei caught fire in his shop. Instead of putting out the fire, he lured people out of the city with money to buy bamboo tiles, reed rafters and other building materials. After the fire, everything was in a hurry, and building materials were in short supply in the market. At this time, Pei's businessmen took advantage of the situation and made a fortune, earning dozens of times the value of the store and meeting the needs of the market and the people.
Seeing a leopard in a tube, keen observation and accurate judgment are the source of wealth for businessmen, and they are also one of the necessary abilities for businessmen. Fourth, small profits but quick turnover, no one dares to stay expensive. Ji Ran, a pre-Qin business theorist, believed that "expensive is cheap, cheap is expensive" and advocated that "expensive is as cheap as jade"
Sima Qian once said, "Buy for three dollars, buy for five dollars cheaper", that is to say, greedy businessmen can only make a profit of 30%, and businessmen with small profits but quick turnover can make a profit of 50%. According to "Biography of Li Yu", there are three businessmen dealing in the same commodity in the market together. One of them sold at a reduced price, and there were many buyers. They make a lot of money a year, while the other two refuse to sell at a reduced price, resulting in far less profit than the former.
Sean, the counselor of Emperor Gaozu Liu Gang, sold scissors to people during the day and came back to study at night when he was studying in Huangshigong in his early years. Later, he felt that he didn't have enough study time, so he divided the scissors into three classes: upper, middle and lower. The price of first class is unchanged, the middle class is one penny less than the original price and the lower class is two pence less. As a result, it only took half a day, the number of scissors sold was twice as much as usual, the money earned was twice as much as before, and the time spent on study was more than before, so there was a folk proverb: Sean sells scissors-expensive and cheap.
5. Carve red and green, and stay in Yanjing Miscellanies: Shi Jing City Store always talks about the situation, carving red and green, and embroidering golden windows. In some shops, signboards are hung high, and colorful brocade lanterns are lit at the door of every house at night, making the streets look like daytime.
Some shops hang commodity propaganda calligraphy and painting, celebrity calligraphy and painting, which is arty. In order to sublimate the taste of the store and improve the customer's return rate.
There are also some tea shops, restaurants and hotels that specially arrange musical instruments and tell stories to entertain guests. In the noodle restaurant in Hangzhou, Kyoto in the Song Dynasty, as soon as the customer entered the store and sat down, the waiter immediately came over and asked the customer what he needed. He tried his best to avoid making mistakes.
Operator.
4. Classical Chinese about friendship 1. High mountains and Running water
Boya is good at drumming and Zhong Ziqi is good at listening. Boya's drums are aimed at the mountains. Zhong Ziqi said, "OK, I am like Mount Tai." Zhong Ziqi said, "Well, the ocean is like a river."
2. nepotism
It is said that cronies have existed since ancient times, but fortunately, people can distinguish between gentlemen and villains. A gentleman and a gentleman are friends of kindred spirits; Villains and villains are like-minded friends. This is natural. But, I said, a villain has no friends, and a gentleman has friends. What is the reason? It is also profitable to be good to the villain, and the greedy also has money. When they share the same interests, the temporary party becomes friends, which is also false. And strive for the first place at the sight of profit, or gain at the expense of profit, the thief will do harm, although brothers and relatives can't protect each other. That's why I'm called a villain without friends. It's false to be friends for the time being. A gentleman is not. Those who keep it are virtuous, those who do it believe, and those who cherish it are honored. Self-cultivation and self-cultivation benefit the same people; Serving the country is a concentric economy; Always, this friend of the monarch is also. So, you are a gentleman, but when you retire the villain and support your friends, you can rule the world with the gentleman's true friends.
When Yao was a villain, four people were friends, such as Gong and Gui Dou, and the gentleman was a friend of eight yuan and eighteen people. Shun Zuo Yao abdicated from the friends of the four villains and became friends of Yuan and Kai Junzi, ruling the world by Yao. Shun himself is the son of heaven, while Gao, Kui, Ji and Qi are tied for the DPRK, which is more commensurate with beauty and ceded to each other. Twenty-two people are friends, and if you use them well, the world will be ruled. "Book" said: "I have hundreds of millions, but my heart has hundreds of millions; Zhou has three thousand, the only heart. "At that time, hundreds of millions of people had different minds, so they were not friends, but wanted to die. Three thousand people, ministers, are great friends, and Zhou Nai used them to prosper. When the Emperor was offered in the later Han Dynasty, all the celebrities in the world were imprisoned by the Party. However, the yellow turban insurrectionary thief, the Han rebellion, and the confession in the rear tried to untie the party, but it was hopeless. In the late Tang Dynasty, cronyism gradually rose. When Zhao Zong was in Zhao's reign, he killed all the celebrities of the dynasty or threw them into the Yellow River, saying, "This generation is clean, but you can throw them into the turbid water." Then don died.
The master of my husband's past life can make everyone disloyal, not friends. Being able to forbid good people to be friends is nothing like offering the emperor to Han; No friend can slaughter a clean stream like Tang Zhaozong. However, they all died in chaos. Self-doubt makes beauty more suitable, just like Shun's twenty-two ministers, who use it without doubt. However, later generations did not blame Shun for being bullied by twenty-two cronies, but called Shun a wise saint to distinguish gentlemen from villains. In Zhou Wuzhi's world, three thousand ministers of his country were named friends. Since ancient times, there have been many big friends, such as Zhou. However, those who take advantage of this to make a fortune in a week, although there are many good people, are never tired of it.
Hoo hoo! The trace of the rise and fall of chaos can be learned by anyone who is a king!
3. Be surprised at friendship.
Bao Jing is close friends with Wu Donghu. Wu died, caressing his home and company. Marry a woman in the home front. I heard that Wu's woman will be suitable for people. If she is poor, she can't control it, just give it to her and get married a year later. Time theory calls it.
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