When did luxury goods come into China or when did luxury goods first appear in China?

Pierre Cardin, a famous French fashion designer, entered new China in the spring of p>1979.

After the reform and opening up, the door of China market began to open to foreign countries, and a large number of foreign brands poured into China market, including those expensive luxury goods. Over the past decades, these luxury brands have undergone earth-shaking changes after twists and turns: many once brilliant brands have declined, and countless new brands have emerged from the fierce competition. Want to know who is the originator of luxury goods in China? Then come with me and have a look! 1. Pierre Cardin: In the spring of 1979, the famous French fashion designer Pierre Cardin was invited to hold a costume show at the Beijing National Culture Palace. This fashion show, which symbolizes the friendship between China and France, was then called the "Fashion Watch". However, when the music started, the foreign models who showed their thighs and twisted their hips still gave the audience in China an unprecedented impact. However, although Pierre Cardin's development in China had a wonderful beginning, it didn't have a perfect ending. When Mr. Pierre Cardin sold more than 9 licenses in 14 countries around the world, and more than 2, people worked for him, he suddenly found that this once "world famous brand" in the eyes of China people was everywhere, ranging from clothes, shoes and hats to daily necessities, and shops were slowly shifting from luxury areas in first-tier cities to second-and third-tier cities. Second, David Duff compares Pierre Cardin's decline in China, and the brand David Duff, which also entered the China market after the reform and opening up, is still developing vigorously today. When it comes to the brand Davidoff, you have to mention Zino Davidoff. Zino Davidoff was born in Kiev, Russia on March 11th, 196. In 1911, the political environment in Russia forced him and his family to consider emigration. After a three-month journey, Zino David Duff's family finally arrived in Switzerland from Russia. In the same year, Zino's father, Henry David Duff, opened a tobacco shop in Filisophy Street. Among his first guests was Ur Yanov, who was later known to the world as Lenin. In 1988, David Duff produced a men's perfume cool water, which was David Duff's masterpiece. It condenses the most important elements in nature-water, fresh air and the fragrance of plants, and captures the mystery and essence of water for men, so it is called "perfume from under the skin". This product has the strong fragrance of petals and fruits, and the pure and fresh feeling is seamlessly combined with the fragrance of flowers, just like its targeted audience-those men with gentlemanly manners. In 1997, David Duff produced the ladies' perfume "Clear Water Lotus". The perfume bottle is a transparent blue water drop. The "Good Life" produced in 1999 once again brought us its unique fragrance. David Duff gives water inspiration and mysterious power. The cold perfume reminds people of the crystal-clear mountains and lakes. Davidoff cool water perfume, in China market, has become the mainstream product of men's perfume and has been favored by male users for a long time. In addition to perfume, Davidoff also produces cigarettes, clothing, kitchen utensils and other series products, which is one of men's favorite boutique brands. The purpose of the brand is: "Let happiness enrich your life, surround yourself with high quality, and occasionally indulge yourself with pure luxury. These are the incarnations of a better life." This is David Duff's high-quality style since its establishment for many years. This is probably the reason why David Duff is deeply favored by people in China market who know how to appreciate its cultural connotation and pursue high-quality life. 3. Radar Watch At 6: pm on March 15, 1979, Shanghai residents turned on their black-and-white TV sets as usual, and a one-minute radar watch advertisement appeared on the screen. On the same day, radar also published a banner advertisement of hand-painted illustrations in Wen Wei Po. That year, for China people who regarded fashion as a mirage, these two image advertisements of Radar Watch were really an extremely shocking impact to refresh the concept of Chinese people. As the first foreign brand to advertise in China, Radar Watch's innovative consciousness of "being the first in the world" was also deeply rooted in people's hearts at the first time. Since the radar watch entered the China market in 1979, the radar watch company has been insisting on investing. It took 1 years for the radar watch to make a profit in the China market. Radar watches are constantly creating the first place for foreign enterprises in China: the first to advertise; The first customer service center for foreign products was established; The first to sell the strap and watch together; The first to put the watch in a box for sale; He was the first to invite China consumers to visit Switzerland. In the current China market, Swiss radar watches continue to explore and develop unique watches that are not easy to wear, thus further consolidating their brand positioning. 4. Don't laugh when Coca-Cola sees the name "Coca-Cola" appearing in luxury goods. Although Coca-Cola can be seen everywhere now, it is even disdained by some beverage lovers. However, in the early days of reform and opening up, the sales target of Coca-Cola was strictly limited to foreigners who came to work and travel in China, and it was a veritable luxury in friendship stores around the world. Some western media gave unusual political significance to the business event of Coca-Cola's return to China. At that time, The New York Times and The Wall Street Journal even made special investigative reports, and Coca-Cola became one of the important labels of reform and opening up. The first batch of 3, cases of bottled Coca-Cola arrived in China, and was sent to Beijing from Hongkong, becoming the first foreign consumer goods to arrive in China mainland after China implemented the reform and opening-up policy in 1978. At that time, it gave the impression that it was extremely expensive. At that time, the soda in the Arctic Ocean was 15 cents, while Coca-Cola was 45 cents. It tastes like Chinese medicine. It tastes bad at first, but the more you drink it, the more you like it. At that time, many people thought it represented the "capitalist way of life". On April 3, 1984, the cover of Time magazine: On the Great Wall, a young man from China holding Coca-Cola, with the title: The new face of China. For the international community, at this time, China has begun to integrate into the world and has taken on a brand-new look. Today, Coca-Cola has become a well-known foreign brand of China's first beverage. According to statistics, at present, the per capita consumption of Coca-Cola products in China is 27 cups, and Coca-Cola has already changed from a luxury to a daily consumer product. It is certain that with the rise of China as a great power, more and more high-end international brands will enter China. Luxury brands are using China's culture more and more skillfully. Here, it is hoped that more and more national enterprises aspiring to enter luxury brands will realize the high-end leap of products through the innovation of corporate culture and product culture, win the victory of direct competition between Chinese and foreign high-end brands, and contribute to the rise of China brands in the world.