Methods and strategies to quickly improve website rankings in 2018

Wanting to quickly improve website ranking is a common topic for every SEO personnel. How to improve website ranking? I think there is no shortcut to website ranking, even if you use black hat techniques to do it Ranked, but your website will be deleted very quickly. This kind of thing is not worth the loss. If you choose the SEO ranking that really wants to quickly improve your website, then you will naturally have to put in more effort than others. However, this effort should be in the right direction, otherwise it will go in the opposite direction. Next, I will share the method with you.

1. Reasonable website architecture (do twice the result with half the effort)

Website architecture is the basic part of SEO video tutorials. It is mainly related to the website’s code streamlining, directory structure, web page inclusion, and website bounce rate. Etc., a reasonable structure can allow search engines to better crawl website content, and also give visitors a comfortable access experience. If it is not done well, the impact on the website will be huge;

It is like in real life, you drive to a place to eat delicious food, but after you go there, you find that the road there is twists and turns and there are no You can't find any reasonable signposts after walking around for half an hour. At this time, you must be getting angry. You have no appetite for food at all. You just want to get out of this maze as soon as possible. The further away from here, the better.

So if the website structure is unreasonable, search engines will not like it, and neither will users.

The second is whether everyone has done positioning analysis on the website when optimizing the website, or the positioning of the website was not accurate enough when it was launched. The importance of positioning analysis cannot be ignored by every excellent SEO personnel. It is the first step after building a website. Just like people's work and study, a reasonable and feasible plan must be formulated. Whether it is long-term or short-term, it must be clear and clear, so that the execution can be orderly and more efficient.

2. High-quality marketing copywriting (increase website conversion rate)

Content is the foundation of the website. Without good content, there will be no repeat customers. Doing well in other aspects is useless, just like No matter how good the location of a hotel is, how beautiful the decoration is, and how good the service is, it is of no use if the food is not delicious. But in terms of SEO, good content is for both users and search engines to see. An excellent marketing copy can effectively bring about order conversions, just like if you open a hot pot restaurant, it tastes good to users. Eat, and at the same time a good marketing copy will emerge, which can make your users buzz.

3. External links (high quality)

Although the role of external links is being reduced, it is for websites that have been well crawled by search engines. He only needs to do a good job content, you can get a good ranking. But for many new sites, if there is no external link bait, how can search engines find you? But this external link bait should be of high quality, and high-quality external links should start from the relevance and authority of the website. This is like a restaurant. If it prints a lot of leaflets and distributes them, it will be like the junk external links in our search engines. It is self-proclaimed and may not be credible. But if you can get reports from newspapers, TV or food writers and relevant government propaganda reports, then everyone will definitely believe that it is a restaurant worth spending money on. High-quality external links can help websites quickly get out of the new site inspection period, which is very helpful in quickly improving SEO rankings.

4. In-depth mining of user needs

A qualified SEO worker spends most of his time digging into user needs, which means analyzing what else users need? The industry is developing rapidly, and every day The needs of users are also different in different periods. This is the same as for enterprises. We must pay attention to the needs of users in the market at all times. The content cost of the website is low, and it is easy to meet user needs. What is difficult is to fully explore user needs. This requires SEO workers to have an absolute understanding of the industry, so that the website can be comprehensive, professional, and profound.

5. Perfect user experience

User experience includes many aspects, almost all of the previous ones, such as whether the content is high-quality, professional and comprehensive, whether the browsing structure is reasonable, and whether it is necessary to communicate with the user. Users help each other, etc. User experience is a task that needs to be continuously optimized every day.

6. Establish and accumulate SEO resources

Nowadays, SEO is becoming more and more popular, and pure SEO skills can no longer make you invincible. Nowadays, many SEO masters They are all starting to build their own SEO resources, from point to surface, from website to blog, to forum, to portal, and to the upstream and downstream traffic of the website. In the future, most SEO competition will be competition for resources. Of course, superb SEO technology is a prerequisite. However, if you want to develop in an industry for a long time, relying on one website alone may be a disadvantage. For example, decoration companies in many cities have dozens of websites.

So everyone must establish their own SEO resources and have resources. When a new website comes out, it will truly achieve rapid SEO ranking of the new website. Don’t ignore SEO thinking and skills while establishing SEO resources. I suggest that you combine online marketing thinking with SEO while establishing SEO resources.

7. Establish a personal brand marketing system

Nowadays, many people doing website SEO always choose some keywords with high index and high search popularity when selecting keywords.

Because these keywords can bring a lot of traffic to the website, no one does some keywords with low index and unpopular ones, which is understandable. However, among these unpopular keywords, we often ignore the optimization of one keyword. It is the brand word of our website, and because many people don’t know why SEO needs to do brand marketing, the brand word of the website is like a person’s name. This metaphor is not accurate because the names are repeated, but the brand word is indeed unique.

So at this time we will find that even if we do not do keyword optimization for brand words separately, the ranking will still be ranked first or top three on the homepage, which is also in line with the rules of SEO optimization. So why write this article to emphasize that SEO optimization of brand words cannot be ignored? Website brand words are like people’s names. This metaphor is actually inaccurate because the names are repeated, but brand words are indeed unique. of. So at this time we will find that even if we do not do keyword optimization for brand words separately, the ranking will still be ranked first or top three on the homepage, which is also in line with the rules of SEO optimization.

Summary: SEO has gone through more than ten years now, and now it is becoming more and more formalized. It is recommended that everyone not pursue quick rankings too much, because SEO is inherently a job of slow work and meticulous work. You do it step by step. If you build your website well, search engines will naturally give you a good ranking, and it will be faster than you can imagine. If you always look for tricks and shortcuts to take advantage of loopholes and ignore what the website is supposed to do, even if you occasionally succeed, it will not be stable for a long time. Once you are punished by the search engine, it will be difficult to get ahead again.