How can lexus ES be a god car?

In the past, when people talked about magic cars, they should all be Honda Accord, Honda Civic, Toyota Camry, Toyota Corolla, plus Tiguan, Q5L…… ... In China ... When is ES's turn?

From June 5438 to August 2020, the cumulative sales volume of imported cars in China was about 600,000, including Lexus140,000, equivalent to one in every four imported cars. Among these 600,000 vehicles, the largest sales volume is es. 69,000 ES models have been sold, and one of every 8.7 imported cars is lexus ES. Ranked second is Lexus RX, with a sales volume of 30,000 units.

In addition, last year, the year before and the year before, lexus ES was still the product with the highest sales volume of imported luxury cars!

Do you think lexus ES can hold high the banner of "king of imported cars" even if it is not a magic car?

The picture above shows the monthly salES of lexus es in the US market from 2005 to 2020. So far this year, the monthly sales volume of es in China is close to 9,000 vehicles, and it has exceeded 1 10,000 vehicles from April to August. The desire for ES in China market far exceeds that in the United States.

Some people say that Lexus is the king of second-tier luxury. But as far as ES models are concerned, it has become a first-team player together with E-class, 5 Series and A6L.

In addition to the title of "import king", lexus ES also has the title of "value preservation king". This year, J.D. Power, together with 58 Tongcheng and Xinyou, released the ranking of used car hedging rate. According to the three-year insurance rate statistics, only Lexus has an overall insurance rate of more than 65% among all brands, among which lexus ES has reached 68%, ranking first among luxury cars. Many people think that hybrid cars are not as valuable as gasoline cars, but in fact, the value-keeping rate of Lexus hybrid cars is no different from that of gasoline cars.

There is a question on Zhihu: Why does Lexus have such a high opinion of Zhihu?

One of the answers is this: "If you have 10 million yuan to buy a second-hand luxury brand, if you don't buy a mine car, you may not be able to repair the rest."

In addition to the low product failure rate, there is another reason why Lexus has a high rate of preservation-the new car will not release water and reduce prices. Legend has it that some new cars are 30% off XX, 50% off XX, and the price of used cars is terrible.

Full hybrid technology is the essence of Lexus, which has shaped Lexus' leading position in technology, and a large number of users are willing to pay for Lexus full hybrid technology. And the corresponding other brands, the proportion of technology products is not very high.

I am lexus ES myself? 300h owner. At present, the average fuel consumption is 4.8L/ 100 km, while the fuel consumption of my previous Cadillac XTS was 1 1L/ 100 km. ...

This generation of ES? The maximum thermal efficiency of 300h engine is as high as 4 1%, which is the leading level of mass-produced gasoline vehicles at present. Same 2.5-liter naturally aspirated engine, ES? 300h is better than ES? The fuel consumption of the 260 is less than 30%.

Besides saving fuel, es? Compared with non-hybrid models, the driving experience of 300h has also changed a lot. At low speed, NVH reaches the realm of metaphysical magic. Lightly stepping on the accelerator won't run out of electricity, and it won't shake if you step on it too much. Traffic jams are not annoying, but leisurely. Different from the setting of Prius hybrid purely pursuing energy saving, ES? There is room for performance in 300h h. This generation of ES? Compared with the previous generation, the 300h chassis adjustment is more resilient and strengthens the ES? 300h maneuverability without losing comfort.

I wrote a column, "How do people who say" lexus ES is not Camry "break it?" .

This kind of post has a lot of traffic. Everyone says that women are right, but people who buy lexus ES are completely different from Camry and Asian Dragon. I told a person who bought ES that the interior quality was better than that of Asian Dragon. He has no perception at all, and not many users compare models like this.

The same type of saliva patch also includes:

Isn't Maibakh a Mercedes?

Isn't Cadillac XTS Buick LaCrosse?

Jeep Grand Cherokee is Mercedes-Benz ML, right?

Isn't Porsche Macan Audi Q5?

Isn't Volkswagen Touareg Audi Q7?

My experience is that there is no need to refute friends who say what they say. Design, service, configuration, feeling, and hedge ratio are all different. Who knows who uses it ...

It is also right for friends who say that brand premium is IQ tax. If the brand premium can't bring tangible benefits, don't pay extra for the brand. Pragmatism is king. I saw a topic on Zhihu: At the strong request of my wife, I bought a BMW 320 for 350,000 yuan. I feel that the BMW label has lost 65,438+million, and my mentality has collapsed. How to alleviate it? I don't know what I want, but I have to buy luxury brands to upgrade my consumption. I can only suffer myself.

If users have demand for brands, it is definitely not leek to think about this premium. For example, people who spend 100 yuan to buy 500ml absolute vodka imported from Sweden instead of 25 yuan to buy 500ml absolute vodka imported from Poland will definitely not consider themselves leeks. Before they make a purchase decision, they have thought it over in their hearts.

Back in lexus ES, the price range of this product line is very large. ES？ The market guide price of 200 exclusive edition is as low as 290 thousand, ES? The market guidance price of 300h premium edition is 374,000, ES? The market guidance price of 300h Executive Edition reaches 483,000, which can cover both 34C and 56E users.

Moreover, pay attention to it. As an imported car, ES has a higher preservation rate than all these competing products, and it also provides free warranty maintenance after sale (4 years for fuel vehicles or 654.38+million kilometers, 6 years for smart and hybrid vehicles or 654.38+0.5 million kilometers).

ES？ 200 acceleration is average, which is a fact. But for me, I have to take the airport expressway or the airport auxiliary road every day, which is more than 20 kilometers away, with an average speed of only about 20 kilometers per hour.

There is a requirement to speed up, can we consider ES? 300 hours. Even ES? 300h, the pursuit is not the kind of push-back feeling of taking off in situ. Fast is fast, you don't have to shout twice, then stumble and then take off. ...

Is it ES? 200 or ES? 300h can ensure the ride comfort of high-frequency stop-and-go under urban road conditions. Otherwise, why do people talk about the slowest luxury car in history all day, and the result is ES? The sales volume of 200 is still very fragrant. Only when the core demands of users are met, will they pay for it and the sales volume will be guaranteed.

Finally, if you have money, go to ES? 300h, enough acceleration.

Let's talk negative first.

Mercedes-Benz and Lexus can't beat Tesla in intelligence.

If you pursue intelligence no1,go out and turn left, Tesla model? 3。

PS, lexus ES can use carlife now.

Advantages:

Miss 4S is honest in shopping. She said yes? Just buy the premium version in 300h, and all the core technologies are available. Without Mark levinson's stereo and bamboo interior, there is no need to buy the executive version.

No.92 and above grade fuel can be used, and the official comprehensive fuel consumption is as low as 4.2L/ 100 km. I measured 4.8L/ 100 km in the first 600 km.

Peace is transcendental. It is said that the last generation of ES? There is tire noise on the 300h expressway, which I didn't feel in my generation.

ES？ 300h ACC adaptive cruise combined with lane departure can realize L2-level automatic driving, and driving at high speed is much easier.

When driving a pure electric vehicle, the intervention of the engine is almost imperceptible-smooth, I don't know what a setback is.

If I had to do it all over again, would I choose lexus ES? 300h, but the color will be changed from white to Lingbo jade.

PS, Toyota and Lexus owners, recently bought ES? You can also enjoy a subsidy of 6000 yuan for 300 hours.

To sum up:

The monthly sales volume is over 10,000, the sales volume of imported cars has reached the top year after year, the price of new cars is not discounted, the value preservation rate of used cars is the first, users cover users with BBA from 34C to 56E, and the low failure rate and consistently excellent after-sales service quality have made es users have a very positive reputation.

If LS/LM/LC represents the brand tonality of Lexus, then ES represents the great success of Lexus in the main user group market.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.