In-depth discussion on community-based shops-commercial shops

In-depth discussion on community-based shops-commercial shops

In the past two years, with the gradual increase of urban commercial real estate, the atmosphere of real estate investment is rising day by day. Some prospective investors have begun to realize the value of commercial real estate, and many shops have sold out all internal reservations at the time of pre-sale. Buying a shop will be a good investment direction.

At present, nearly 100 large residential quarters have been formed in Wuhan, and almost every quarter has shops for sale. In this way, the "community store" is a very attractive "cake". With the development of Wuhan to the sub-central area and urban fringe, the focus of commercial development will gradually shift from the central area to the sub-center, which has also created a new upsurge in the sales of shops in the bustling commercial area, and it can be predicted that the wave of all-people investment in shops will come soon.

The investment fever of shops in Shanghai, Beijing and other places is getting worse. The recently concluded Shanghai Commercial Real Estate Fair provided more than 800,000 square meters of shop resources and attracted tens of thousands of customers from Jiangsu, Zhejiang, Shanghai, Hong Kong and Taiwan. The exhibition area is full of people from beginning to end, and the transaction is active. On the day of investment promotion in a residential area in Beijing, more than 40 shops attracted 680 investors to buy, and 40 shops were sold in just 40 minutes.

The same is true of Wuhan. Recently, community store projects have spread all over three towns, and the market has reacted strongly. Some developers have fully attacked the retail market, and the retail market will continue to expand. Wuhan Baoan Real Estate developed the "Nanganqu Commercial Pedestrian Street" in Qingshan after deeply developing the Nanhu residential plate. The sales performance was optimistic all the way, and there was once a phenomenon of shops queuing. Located in Houhu, Hankou, the "Green New Capital", 10, has just sold out. The central square of Taihe Baihua Garden in Wuhan Economic Development Zone continued to follow up on the basis of the overall sales of the second phase of the central square. Shops along the street launched in June last year were sold out in two days. The same is true of other plate shops.

According to analysis, the current community store market in Wuhan market has some characteristics:

First, the price is high. In 2002, the average residential price in Wuhan was about 2200 yuan/square meter, and the market price of shops was often several times that. Two years ago, the price of shops was less than 0.5 times that of 65438+ houses. Now, the ratio is at least 2.5: 65,438+0, or even 5: 65,438+0. The price of shops in Oriental Yuan Di, which is located next to Hankou Railway Station, exceeds 1 10,000 yuan. Best-selling shops are based on such high prices;

Secondly, 100 square meters of small and medium-sized shops have become the mainstream. In Lidao Garden, a small shop of 20 square meters is particularly sought after. In many communities, the sales progress of small and medium-sized shops often exceeds that of large shops. However, there is also room for development for large shops with powerful investors. The scholarly family in Optics Valley, the golden harbor in Dunkou and the splendid family in Yangcha Lake in Hankou are all good examples. Third, the design and sales methods of shops are more flexible and closer to market demand. Although the price of shops is higher, the storeys of shops are mostly higher than ordinary houses, and many shops are even as high as 5 meters or more. In other words, the owner can use another floor as a warehouse or rest. At the same time, through free division, the shop area of many communities can also be decided by the owners according to their own financial situation and investment plan, which also provides more choices for the owners.

According to industry insiders, the spring of community stores has arrived. Commercial housing in the Year of the Sheep is not only sought after by people, but also more community shops are bursting out.

Community shops: take a large community or several large communities as the business circle, with a population of 50,000 to 65,438+10,000. The popularity and rental price of commercial streets in prosperous communities are no less than those of commercial streets. Community-based shops have good growth. When they first invest in shops, the price is lower and they can apply for mortgage loans, so they can get a higher return on investment. With the increase of occupancy rate and purchasing power, the value of shops will gradually be reflected. Most community-based shops are used to sell daily necessities, and their operating income is relatively stable, so the return on investment or rent of shops is relatively stable.

Community stores are six hot spots.

After 2004, the second-hand shop market continued its strong momentum in 2004. However, with the shrinking supply of street shops, community shops have become the "golden eggs" in the eyes of many people. Under the guidance of policies and the promotion of the market, it is predicted that in 2005, the community shops in Guangzhou will present six hot spots.

Preferential policies promote community service.

In the past, the central government began to macro-control large-scale commercial real estate projects that occupied a lot of money. At the same time, however, the government proposes to focus on the development of community businesses that facilitate residents' daily lives, providing long-term development space for community shop investment. In the Outline of the Construction of National Commodity Market System released last year, the Ministry of Commerce specifically proposed to speed up the development of convenience stores, discount stores and small and medium-sized comprehensive supermarkets close to and convenient for residents' lives in the future.

This year, Guangzhou will take the construction of a multi-functional community business system integrating shopping, catering, life service and leisure as an important task, and further encourage domestic service, care for the elderly and children, electrical appliance repair, laundry, printing and other service community stores close to citizens' lives. At the same time, the government will also transform and improve community commercial facilities, focus on building group-type community commercial service centers, rationally allocate more convenient commercial outlets, and gradually change the mixed pattern of business and residence.

Investment in suburban community shops is optimistic.

The announcement of the publicity plan for the new planning of Guangzhou's eight districts once again made it clear that the emerging areas such as Tianhe and Baiyun will focus on residential development. The regional planning prospects of Baiyun, Haizhu and Tianhe, which are mainly large-scale real estate projects, are promising, thus effectively stimulating the investment prospects of community shops. At the same time, the subway extends to all districts, especially the suburbs, the surrounding municipal construction is perfect, and the development of the residential market has also boosted the increase of the resident population divided by sectors. In addition, large-scale businesses headed by chain stores and home appliances are optimistic about the business prospects of the plate, and community stores have relatively stable development space.

In Baiyun District, with the establishment of Mei Garden in the north extension line of Metro Line 3, many large-scale buildings such as Baiyun Panshan Garden and Sheng Di Haoyuan Garden have been built in Mei Garden, attracting many people to settle down. The new immigrants and the surrounding indigenous people have formed a strong consumer market, which has promoted the rapid development of commerce in this area. In Jiangyan Road, Zhou Nan Road Plate and Panyu Zhongcun in Haizhu District, shop transactions also rose with the optimism of investors.

The prices of shops in mature communities are rising.

Chen Zhi, executive director of Guangzhou Store. From June 5+February 6+February 0, 2004, the full opening of international commercial circulation and service industry will continue to stimulate the commercial retail market in Guangzhou and generate huge demand for commercial real estate. The entry of new shops and old shops will further stimulate the transaction of community shops this year.

Recently, Poly Champagne Garden in Pearl River New Town launched the whole street shops, which is the first time that a large number of shops appeared in the Pearl River New Town plate. Industry insiders predict that with the opening of Metro Line 3, the shops in Zhujiang New Town will reach a peak within two years, with a wave of substantial appreciation. The demand for shops in large residential areas represented by Lijiang Garden, Yijing Cuiyuan and Dongpu Plate will further increase, and the limited price of plate supply will be raised.

Large-scale community stores have become new hot spots.

The general trend of real estate development is branding and large-scale development, so large-scale communities are increasingly favored by developers, buyers and shop investors. In Guangzhou, especially the Luoxi plate and Zhou Nan plate, which have formed contiguous development, are extremely eye-catching investment hotspots.

Zhou Nan Road, headed by Xiaogang Bay, Qiaocheng Garden and Hao Ying Garden, has promoted the prosperity of the surrounding shops, and the second-hand transaction price of shops in Zhou Nan has increased by more than 45% in two years.

Stores with leases are favored.

Some analysts pointed out that in recent years, the focus of shops in Guangzhou has shifted from street shops and shopping malls to residential shops. Because residential shops have long-term stable consumer groups and stable returns, second-hand shops in large communities generally have a gratifying sight of selling quickly as long as the prices are unreasonable and uncertain.

At the same time, consumption level, maturity, occupancy rate, brand of developers, location of shops, etc. have all become factors for investors to consider, and residential shops with leases have attracted special attention because of their ready-made returns. However, some people in the legal profession pointed out that while investors are enthusiastic about investing in shops, they do not have enough legal knowledge, such as the legal risks of changing houses into businesses, which are often forgotten.

Leisure business has become a new favorite.

It is not difficult to find from the lasting prosperity of Liu Yun community and Lijiang Garden shops that community shops must rely on characteristic management to reduce competitors in order to maintain for a long time. Therefore, community commerce has begun to call on developers and commercial institutions to participate in the whole process of investment orientation and management.

In the voice of creating a creative business circle with theme characteristics, more and more large communities in Guangzhou began to focus on leisure community shops, and combined with the characteristics of community culture and tourism business away from the noise, they launched brand-new shops. For example, the commercial street of Poly Champagne Garden is paved with pure French commercial buildings, forming a 300-meter-long amorous feelings street.

How to invest in community stores

Brief introduction of community stores

Community store refers to a commercial store located in a residential area, and its business object is mainly residential buildings.

Residents of the community.

The main forms of community shops are 1-3 floors, or commercial skirt buildings and commercial forms.

Application: convenience stores, small and medium-sized supermarkets, pharmacies, small sales stations, books and newspapers, and a small number of clothing stores;

The commercial forms of service-oriented community stores are mainly restaurants, fitness facilities, beauty salons,

Banks, dry cleaners, color film processing department, flower shops, coffee shops, bars, housing agencies, decoration

Companies, kindergartens, etc. As can be seen from the above possible commercial forms, community stores and community merchants

Shops have a wide variety of functional characteristics, most of which are small in investment and easy to rent and transfer.

There is no doubt that community shops are "small-cap active stocks" in shop investment.

Investment strategy of community stores