What is the middle class like?

"Middle-class anxiety" seems to be a frequent word recently. Some time ago, the popular TV series "Little Parting" started with the family education of the middle class and pushed it to the public together with various problems they encountered in their life and work.

The so-called middle class refers to the middle-income class in society, and the "emotional needs and respect needs" of the middle class have also been well met.

In response to this group of people, a reading platform recently released a middle class big data report, trying to describe the face of the current middle class. Let's have a quick look.

White-collar workers with bachelor degree prefer American luxury brands.

According to the purchasing power of its users in Taobao, UC matches the "middle class" and makes a series of analysis on the search and reading behavior of this group of people.

According to the occupational distribution data of the middle class, more than half of the middle class are company employees, and the proportion of self-employed or service personnel ranks second; Academically, the undergraduate education group is the largest subject of the middle class today.

The report also reflects some consumption preferences of the middle class. Light luxury consumption has become popular in recent years, and the growing middle class has laid a deep customer base for light luxury brands. The change of consumption concept also makes luxury consumption become the choice of more people.

According to the search and reading enthusiasm of UC headlines, the middle class in China now prefers American luxury brands, and Tory Burch, Coach, Macquarie, Kate Spader and Miu Miu have become their main choices.

In addition, according to the reading popularity, Apple, Samsung and Huawei respectively occupy the top three mobile phone brands that are most concerned by the middle class. Despite the decline in sales, Xiaomi, which is famous for its cost performance, still ranks high in attention.

Looking at information media practitioners and white-collar workers in the dark is the most anxious.

From the data analysis of the reading habits and preferences of the middle class provided by UC, we can also get a glimpse of the living conditions of the middle class. According to the report, from 5 am to 9 am, the proportion of middle-class people browsing information is significantly higher than that of the public, while the late peak of middle-class people reading information is 22 o'clock, two hours later than the public. Getting up early and getting greedy for the dark is obviously a feature of their work and rest.

In the information reading preference of the middle class, different occupations show different interest tendencies: for example, civil servants are most concerned about the property market, while teachers who have two holidays a year are most concerned about tourism.

Judging from the reading enthusiasm of the frequently discussed word "anxiety", media practitioners and white-collar workers are the most anxious middle class groups at present; Financial practitioners, workers, self-employed individuals and service personnel will also have different degrees of anxiety.

At the same time, UC also analyzed the related hot words of "middle class". "Property market", "stock" and "consumption upgrade" have become the most popular keywords.

Words such as "investment", "financial management", "studying abroad" and "immigration" reflect that the middle class in China, as the main force of society, has a relatively decent life and economic ability; But behind it is still anxiety and anxiety about the future ―― "anxiety", "plunder" and "trap" are also among the related hot words.

It has become one of the most concerned developed countries in North America and Oceania.

At present, China has become the main source of immigrants in many countries, and the immigrant population has gradually expanded from the rich in first-tier cities and wealthy second-tier cities to the middle class. And with the emergence of the third wave of immigrants in China, the middle class has become the main body. This report also deals with the "epidemic" phenomenon of immigrants.

According to UC search data, immigrant countries favored by the middle class abound at this stage, among which the developed countries in North America and Oceania-the United States, Australia, Canada and New Zealand rank among the top four in related search. In addition, Japan, Singapore, Britain, Spain, South Korea and France are also middle-class immigrants.