Why is Junyao milk gone?

With the opening of the Shanghai-Huangyan route of Jixiang Airlines, the milk sector of Junyao Group will not be silent for long. Wang Junjin, chairman of Junyao Group, said in an exclusive interview with this reporter yesterday that "Junyao will not only give up the milk sector, but also develop more new products and transform into the food and beverage sector."

Wang Junjin regrets that he is now excluded from the first echelon such as Mengniu, Yili and Bright Dairy. "If you look back, it is not impossible for Junyao to surpass Mengniu if you focus on this."

Juneyao Group, which started as a charter business, became really famous after it set foot in dairy production. With the image of Jacky Cheung (the index of Jacky Cheung), Junyao fruity milk was once popular in China. With the upgrading of the concept of consumption sector, the momentum of food and beverage sector in the capital market is unlikely to make this entrepreneur indifferent. "In the long run, everything may change after 100 years, but people still have to eat."

Junyao Group currently has six dairy production bases in China, including Wuxi, Yichang, Dangyang and Feng Run. Wang Junjin said, "In the future, more energy and cost will be spent on the research and development of new products and the establishment of marketing channels. In the future, only two of Junyao's six factories will remain in the Three Gorges immigrant reservoir area. "

Junyao, who was born in manufacturing, is trying to tap the high-end value of the industrial chain. "But if we only stay at the level of product manufacturers, the depreciation of product machines is also great. We now hope to make a fuss about marketing and channels and hand over production to others. "

The industrial chain of Junyao Group is relatively scattered, including aviation, home investment and real estate. At the end of 2005, Bi Bo, CEO of Huang Huiyuan China District, began to transform into a modern processing industry. According to the data of JuneYao Brand Department, after the strategic adjustment, JuneYao Group will mainly have two sections: aviation industry and marketing service, and the marketing service section includes retail, catering and culture.

According to media reports, some subscribers of Junyao milk in Hangzhou recently received a notice that Junyao milk will stop selling. The notice also claimed that Junyao Milk will withdraw from the Hangzhou market in June 5438+February this year. If you want to continue drinking milk, you have to make up the difference to buy other brands or get a refund. Zhejiang Dabao Distribution Co., Ltd., the agent of Junyao Milk in Hangzhou, said that from165438+1October 24th, Junyao Breakfast Milk will withdraw from the Hangzhou market and the company will switch to distributing Mengniu Milk.

The reporter then called Juneyao Group, and Zhong Wang, a spokesperson for the group, said that Juneyao Milk would not withdraw from the Hangzhou market, nor did it have this idea. "This is because the agent has been in arrears for a long time, so the group stopped supplying the agent and has issued a lawyer's letter, hoping to solve this matter through judicial channels." Zhong Wang told reporters, "We know that the agent received the money from the subscriber, but the money was used for other purposes, and it was definitely not paid to Juneyao Group. After we stopped supplying them, we confused the local people and fabricated a statement that was inconsistent with the facts. "

The staff of a newspaper in Hangzhou said after receiving a phone call from a reporter that the milk supply of Junyao in Hangzhou is still normal and has not stopped. "It has been coordinated now."

According to Zhong Wang, at present, the business of Junyao Milk in Hangzhou is only a minority, and its main market is still in Shanghai.